Creative Execution

The ZenFone 2 campaign let our global audience see, feel and create what other’s can’t see. First, An Insta-Worthy Partnership Famous Instagram artist Robert Jahns created incredible images, all inspired by the phone itself. Each feature was brought to life with stunning visuals. Then, A First-Of-Its-Kind VR Product Tour We used Google cardboard to bring those images to life via an interactive product tour hosted in space. Finally, One Of The World’s Most Ambitious Photography Collaborations Our social campaign, 100 Days of Zen, asked the world to show us what they could see using ZenFone 2 photos as inspiration.

With this campaign, ZenFone 2 cemented its reputation as an innovative, high-value and high-quality player, establishing the product as a mid-tier leader in a competitive space. The VR experience, central to the global PR launches, generated comparative coverage that consistently rated ZenFone 2 above its competitors. The impact of the VR experience was so positive, it will now launch on Google Play Store to consumers globally. 100 Days of Zen broke engagement records for ZenFone: reaching over 3 million people; over 30,000 submissions in the first half of the campaign; and more than 400,000 posts shared on social media to date. The campaign was also featured in key industry online channels and publications. ZenFone 2 sales reflected the campaign’s success, with strong global sales and topping best-seller lists in several key markets.

No market is more competitive or cluttered than the mobile phone market. There are endless new phones and new features, and many of which are confusing to consumers or simply seem the same as every other brand. It truly is a daunting task for mobile brands to stand out in today’s marketplace. Enter ASUS and the ZenFone 2 – a phone that invites you to See What Others Can’t See and packs some of the best specs and value for money in the business. And that was the brief: to showcase the phone’s amazing features in ways that would impress attendees to the global ASUS launch events … and then capture the imagination of a global audience.