Creative Execution

We developed the first double-player, double-phone interactive HTML5 game in China. No apps. No downloads. The game will only start if one person scans QR code on the screen of another person. Isn't it a perfect excuse to start conversation with the person you like? Check it yourself - the game is already viral!

The game which literally cost us nothing on promotion was played over three million times in just three days and received over 25.8 million impressions. Feedback was awesome as well - many players found their Ms/Mr Right! And yes. Durex brand reputation raised enormously.

Simple facts. Five hundred million Chinese smartphone users daily spend 3.7 hours browsing their smartphones. Most of them are young people, who due to their affection for smartphones forgot how to flirt in real life. Something had to be done as soon as possible. So we created an HTML5 game which allows young people to enjoy their smartphones and flirt face to face simultaneously.