Creative Execution

"Heart Beats Music Application" was launched to encourage audience to meet new experience of music by Sony headphone. It' s fun and simple to use. Only simple steps of use, tap the heart button and place finger on camera lens, then the indicator will provide the music play with the same tempo with audiences' heartbeats. To synchronize music with heartbeat, just tap sync button, then the detection is complete.

The application was published for everyone on google play and audiences could try via installed smartphone together with Sony headphone at Sony Store. This provided consumers the newest music experience which brought the best quality sound via "Heart Beats Music Application". It made target audiences feel deep down the mix with the perfect tempo and heartbeat. The audiences are satisfied and the rating was up to 4 stars on google play, also the customers gave compliment at Sony Store for offline event. It increased headphone sales together with providing the consumers the perfect satisfaction.

Creative idea to challenge the target audiences is new music listening experience of synchronizing music and audiences' heartbeats overlay with heartbeats pounding sound. The application is especially made for Sony headphone, it will bring the best quality of Sony headphone to hear audiences' heartbeats clearest as a music. Sony can show the headphone quality while consumers can discover the brand new experience based on music fulfillment.