Creative Execution

Kids and parents can enjoy the interactive picture book together through these steps: 1. Ask kids to draw mommy or Daddy, and himself/herself on the designated paper. 2. Scan QR-Code on the paper to access into the interactive picture book. 3.Scan the portraits and they will show on the interactive picture book. 4.Start the journey of your own! Then parents and kids can enjoy the four routes through interactive games. We ran advertisements on on-line media and Parent-child periodicals. There were over 800 elementary schools bulletining the poster . We also circulate the drawing papers in CAL Lounge and counter.

Over 180,000 Views More than 40,000 Visits Over 26,000 Participants.

Briefing: "Promote "B777 Family Couch“ for China Airlines. " The "Family Couch" service offered by China Airlines 777-300ER Economy Class, will be available from Taipei to Los Angeles, San Francisco, New York, and Frankfort routes. It’s very first in Asia. Insights: According to the survey, parents always work hard in order to provide better life for family, but they don’t spend enough time with their kids. So we would like to provide a genuinely interactive experience among parents and kids, as well as enhance the moment they have with each other. Idea: Utilize innovative method to create a unique and valuable experience among parents and kids. --An Interactive Picture Book: Draw & Fly