Title Brand Product / Service Entrant Company Location Media Placement Location Award
A01 Use of Screens
INTERACTIVE SHOP WINDOW LOOKS
AINZ&TULPE
COSMETICS STORE
PUZZLE Tokyo JAPAN
Bronze
KAO TV
NHK
TV PROGRAM
PARTY NY New York USA
Short List
NATIONAL PRIDE
STEINLAGER
BEER
ZENITHOPTIMEDIA Auckland NEW ZEALAND ZENITHOPTIMEDIA
Auckland
NEW ZEALAND

Gold Spike

A02 Use of Audio Platforms
THE ANTI-ABUSE SOUNDCHECK
FOUNDATION FOR WOMEN
FOUNDATION FOR WOMEN
DENTSU PLUS Bangkok THAILAND
Silver
A03 Use of Outdoor
THE WORLD'S FIRST BILLBED
MOLTYFOAM
MATTRESSES
BBDO PAKISTAN Lahore PAKISTAN
Bronze
THE BILLBOARD WITH NOTHING TO HIDE
FARM PRIDE FOODS
FREE RANGE EGGS
GPY&R Melbourne AUSTRALIA OOH!
Sydney
AUSTRALIA
Silver
DONATION POSTERS
PUBLIC TRANSPORT VICTORIA
CHARITY
GPY&R Melbourne AUSTRALIA
Silver
THE VETIVER PROJECT
PEERLESS LION
SHOKUBUTSU HANA PERSONAL CARE
TBWA\SANTIAGO MANGADA PUNO Makati City THE PHILIPPINES
Bronze
A04 Use of Print
HOME MAGAZINE
IT'S NOT OK
DOMESTIC VIOLENCE AWARENESS CAMPAIGN
FCB NEW ZEALAND Auckland NEW ZEALAND
Silver
SIDELINE CHALLENGE
SONY NEW ZEALAND
PRODUCT LAUNCH
FCB NEW ZEALAND Auckland NEW ZEALAND
Bronze
SHOWROOM HOME DELIVERY
AUDI JAPAN
AUDI A3
TOW Tokyo JAPAN
Bronze
A05 Use of Ambient Media: Small Scale
MORNING LIKE A KING
BURGER KING
BURGER KING
CHEIL WORLDWIDE Seoul SOUTH KOREA

Gold Spike

FRIENDS NAME TAG CAMPAIGN
SEOUL METROPOLITAN GOVERNMENTS
SEOUL METROPOLITAN GOVERNMENTS
CHEIL WORLDWIDE Seoul SOUTH KOREA
Short List
TALKABLE VEGETABLES
HUG MART
SUPERMARKET
HAKUHODO Tokyo JAPAN
Bronze
HIDE 'N RIDE
HIRAKATA PARK
AMUSEMENT PARK
HAKUHODO PRODUCT'S Tokyo JAPAN HAKUHODO DY MEDIA PARTNERS
Tokyo
JAPAN
Bronze
KIPPU KAT
NESTLE JAPAN
KIT KAT
J. WALTER THOMPSON JAPAN Tokyo JAPAN
Bronze
A06 Use of Ambient Media: Large Scale
SHARK DIVE IN THE DESERT
SAMSUNG
GEAR VR
LEO BURNETT SYDNEY AUSTRALIA STARCOM MEDIAVEST GROUP
Sydney
AUSTRALIA
Silver
A MESSAGE TO SPACE
HYUNDAI MOTOR COMPANY
HYUNDAI MOTOR COMPANY
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Bronze
THE VETIVER PROJECT
PEERLESS LION
SHOKUBUTSU HANA PERSONAL CARE
TBWA\SANTIAGO MANGADA PUNO Makati City THE PHILIPPINES
Silver
A07 Use of Events and Stunts
PANICOUPON
CULTURE CONVENIENCE CLUB
PANICOUPON
HAKUHODO Tokyo JAPAN
Silver
THE ANTI-ABUSE SOUNDCHECK
FOUNDATION FOR WOMEN
FOUNDATION FOR WOMEN
DENTSU PLUS Bangkok THAILAND
Short List
KISSING SILHOUETTE BOOTH
SIAM HEALTH GROUP
DENTISTE' ORAL CARE
ASATSU-DK Tokyo JAPAN
Short List
LIFELIVE
SAMSUNG
GEAR VR
LEO BURNETT SYDNEY AUSTRALIA STARCOM MEDIAVEST GROUP
Sydney
AUSTRALIA
Silver
PROJECT RESUME
SALAAM BOMBAY FOUNDATION
EDUCATION OF UNDERPRIVILEGED GIRLS
FCBULKA GROUP Mumbai INDIA
Short List
THE GREAT WARM UP
THE NORTH FACE
TNF100 ULTRA MARATHON
FRED & FARID SHANGHAI CHINA
Short List
THE XTREME DELIVERY
NISSAN MOTOR CO.
X-TRAIL
TBWA\HAKUHODO Tokyo JAPAN

Gold Spike

REVERSE APRIL FOOLS'
BMW
APRIL FOOLS' STUNT
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
Short List
MCTOLLBOOTH
McDONALD'S
McDONALD'S
LEO BURNETT GROUP MANILA THE PHILIPPINES STARCOM MEDIAVEST GROUP PHILIPPINES
Makati City
THE PHILIPPINES
Bronze
EYE FOR AN EYE
LENSKART.COM
ONLINE EYEWARE PORTAL
DDB MUDRA GROUP Mumbai INDIA
Short List
A08 Use of Branded Content & Sponsorship
VISUAL DICTIONARY
BRITISH COUNCIL
PRIVATE EDUCATION
GREY GROUP Singapore SINGAPORE
Short List
OK GO: I WON’T LET YOU DOWN
HONDA
UNI-CUB
MORI Tokyo JAPAN
Silver
GAME OF BALLS
BLUE BALL FOUNDATION
TESTICULAR CANCER AWARENESS
M&C SAATCHI Sydney AUSTRALIA
Silver
LIVE DIVE
LION
BEER
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
Silver
B01 Use of Social Platforms
TWEETING SONAR
LION
BEER
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
Silver
BLOODBOOK
PALANG MERAH INDONESIA
BLOODBOOK
LEO BURNETT INDONESIA Jakarta INDONESIA
Short List
#MEALFORAMEAL
VIRGIN MOBILE AUSTRALIA
TELCO
HAVAS WORLDWIDE AUSTRALIA Sydney AUSTRALIA STARCOM MEDIAVEST GROUP
Sydney
AUSTRALIA
Short List
#MACITBETTER
MCDONALD'S
BIG MAC
DDB Sydney AUSTRALIA
Bronze
CATSTACAM
MARS PETCARE AUSTRALIA
WHISKAS
CLEMENGER BBDO SYDNEY AUSTRALIA STARCOM MEDIAVEST GROUP
Melbourne
AUSTRALIA
Silver
GAME OF BALLS
BLUE BALL FOUNDATION
TESTICULAR CANCER AWARENESS
M&C SAATCHI Sydney AUSTRALIA
Short List
MELANOMA LIKES ME
MELANOMA PATIENTS AUSTRALIA
MELANOMA AWARENESS
GPY&R Brisbane AUSTRALIA

Gold Spike

SKIPPABLE KIDS
P&G
BEAUTY CARE
GREY KUALA LUMPUR MALAYSIA MEDIACOM
Kuala Lumpur
MALAYSIA
Short List
B02 Use of Mobile Devices
LOOK AT ME
SAMSUNG ELECTRONICS
SAMSUNG ELECTRONICS
CHEIL WORLDWIDE Seoul SOUTH KOREA
Silver
BLOCKBUSTER BOX
PIZZA HUT
PIZZA HUT DELIVERY
OGILVY & MATHER GROUP HONG KONG HONG KONG
Short List
VISUAL DICTIONARY
BRITISH COUNCIL
PRIVATE EDUCATION
GREY GROUP Singapore SINGAPORE
Short List
4G4GOOD
STARHUB
4G
DDB GROUP SINGAPORE SINGAPORE MINDSHARE ASIA PACIFIC
Singapore
SINGAPORE
Bronze
NZDRONIE
TOURISM NEW ZEALAND
SKI
WHYBIN\TBWA GROUP SYDNEY AUSTRALIA
Short List
DAYCON NOTIFICATION ICONS FOR INTERNATIONAL DAYS
LG ELECTRONICS
MOBILE PHONE
HS AD Seoul SOUTH KOREA
Short List
LIFELIVE
SAMSUNG
GEAR VR
LEO BURNETT SYDNEY AUSTRALIA STARCOM MEDIAVEST GROUP
Sydney
AUSTRALIA

Gold Spike

B03 Use of Other Digital Platforms
PAPER FASHION KIDS
3M JAPAN
SCOTCH®
ASATSU-DK Tokyo JAPAN
Short List
THE LIFE SAVING TV PROJECT
KT
OLLEH TV
KOREA TELECOM Seoul SOUTH KOREA
Silver
THE SECOND CHANCE URL
YELLOW RIBBON PROJECT SINGAPORE
YELLOW RIBBON PROJECT AWARENESS
DDB GROUP SINGAPORE SINGAPORE
Short List
HIDDEN SUGAR RECEIPT
COLGATE PALMOLIVE
COLGATE SUGAR ANTI NEUTRALIZER TOOTHPASTE
RED FUSE COMMUNICATIONS Hong Kong HONG KONG
Short List
ARIEL #SHARE THE LOAD
P&G
ARIEL
MEDIACOM Mumbai INDIA MEDIACOM
Mumbai
INDIA
Short List
B04 Use of Digital Content
SHINE
CANON
CAMERAS
LEO BURNETT SYDNEY AUSTRALIA STARCOM MEDIAVEST GROUP
Sydney
AUSTRALIA
Bronze
A MESSAGE TO SPACE
HYUNDAI MOTOR COMPANY
HYUNDAI MOTOR COMPANY
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Bronze
THE VOICE
VISA INFORMATION SYSTEM (SHANGHAI) CO.
CREDIT CARD
PROXIMITY CHINA Shanghai CHINA OMD CHINA
Shanghai
CHINA
Bronze
PERFUME PORTRAITS
UNILEVER
LUX
PHD SINGAPORE SINGAPORE PHD SINGAPORE
SINGAPORE
Short List
MOM'S FIRST BIRTHDAY
P&G
PAMPERS
BEACON COMMUNICATIONS Tokyo JAPAN
Bronze
LIFELIVE
SAMSUNG
GEAR VR
LEO BURNETT SYDNEY AUSTRALIA STARCOM MEDIAVEST GROUP
Sydney
AUSTRALIA

Gold Spike

CATSTACAM
MARS PETCARE AUSTRALIA
WHISKAS
CLEMENGER BBDO SYDNEY AUSTRALIA STARCOM MEDIAVEST GROUP
Melbourne
AUSTRALIA
Silver
C01 Fast Moving Consumer Goods
TALKABLE VEGETABLES
HUG MART
SUPERMARKET
HAKUHODO Tokyo JAPAN
Bronze
#MYFAMILYCAN
SPC ARDMONA
PACKAGED FRUIT AND VEGETABLES
LEO BURNETT MELBOURNE AUSTRALIA SLINGSHOT MEDIA
Sydney
AUSTRALIA
Silver
PERFUME PORTRAITS
UNILEVER
LUX
PHD SINGAPORE SINGAPORE PHD SINGAPORE
SINGAPORE
Short List
KIPPU KAT
NESTLE JAPAN
KIT KAT
J. WALTER THOMPSON JAPAN Tokyo JAPAN
Short List
INTERACTIVE SHOP WINDOW LOOKS
AINZ&TULPE
COSMETICS STORE
PUZZLE Tokyo JAPAN
Short List
ENDLESS LOVE SONG ~ THE REUNION OF NOODLES & SOUP
MASTER KONG
A MEAL OF NOODLE AND SOUP
BBDO CHINA Shanghai CHINA CARAT CHINA
Shanghai
CHINA
Short List
C02 Consumer Products (incl. Durable Goods)
SHINE
CANON
CAMERAS
LEO BURNETT SYDNEY AUSTRALIA STARCOM MEDIAVEST GROUP
Sydney
AUSTRALIA
Silver
SHARK DIVE IN THE DESERT
SAMSUNG
GEAR VR
LEO BURNETT SYDNEY AUSTRALIA STARCOM MEDIAVEST GROUP
Sydney
AUSTRALIA
Bronze
FASHION STREET VIEW
ME&CITY
FAST FASHION CLOTHES
FRED & FARID SHANGHAI CHINA
Short List
A MESSAGE TO SPACE
HYUNDAI MOTOR COMPANY
HYUNDAI MOTOR COMPANY
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Short List
C03 Travel, Leisure & Retail (including e-commerce & restaurants)
MORNING LIKE A KING
BURGER KING
BURGER KING
CHEIL WORLDWIDE Seoul SOUTH KOREA
Bronze
MCTOLLBOOTH
McDONALD'S
McDONALD'S
LEO BURNETT GROUP MANILA THE PHILIPPINES STARCOM MEDIAVEST GROUP PHILIPPINES
Makati City
THE PHILIPPINES
Short List
C04 Financial Services, Commercial Public Services, Business Products & Services
HAPPY SNACK BAG
THANACHART INSURANCE PUBLIC COMPANY
HAPPY PA FOR CHILD
DENTSU PLUS Bangkok THAILAND
Short List
#MEALFORAMEAL
VIRGIN MOBILE AUSTRALIA
TELCO
HAVAS WORLDWIDE AUSTRALIA Sydney AUSTRALIA STARCOM MEDIAVEST GROUP
Sydney
AUSTRALIA
Short List
GIVE CARE LIKE YOU'RE THERE
CEBUANA LHUILLIER
MONEY REMITTANCE
ACE SAATCHI & SAATCHI Manila THE PHILIPPINES STARCOM MEDIAVEST GROUP PHILIPPINES
Makati City
THE PHILIPPINES
Short List
RENTAL BIKE
VISA
FINANCIAL SERVICES
OMD CHINA Shanghai CHINA OMD CHINA
Shanghai
CHINA
Bronze
C05 Publications & Media
GREEN NEWSPAPER
THE MAINICHI NEWSPAPERS
GREEN NEWSPAPER
DENTSU Tokyo JAPAN
Bronze
C06 Corporate Image & Communication
SURF LABAHAN
UNILEVER PHILIPPINES
DETERGENT
LOWE PHILIPPINES Makati City THE PHILIPPINES MINDSHARE PHILIPPINES
Taguig
THE PHILIPPINES
Short List
C07 Charities, Public Health, Safety & Awareness Messages
JUST
WWF
JUST
LEO BURNETT SYDNEY AUSTRALIA
Short List
THE ANTI-ABUSE SOUNDCHECK
FOUNDATION FOR WOMEN
FOUNDATION FOR WOMEN
DENTSU PLUS Bangkok THAILAND
Bronze
DON'T TRADE ME
PAW JUSTICE
ANTI AUCTIONS
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
Short List
THE LIFE SAVING TV PROJECT
KT
OLLEH TV
KOREA TELECOM Seoul SOUTH KOREA
Short List
SEARCH FOR A CURE
LEUKAEMIA & BLOOD CANCER NEW ZEALAND
CHARITY
SPARK PHD Auckland NEW ZEALAND PHD
Auckland
NEW ZEALAND
Short List
GAME OF BALLS
BLUE BALL FOUNDATION
TESTICULAR CANCER AWARENESS
M&C SAATCHI Sydney AUSTRALIA

Gold Spike

D01 Use of Integrated Media
INFREQUENT FLYERS CLUB
TIGERAIR
INFREQUENT FLYERS CLUB
McCANN MELBOURNE AUSTRALIA
Grand Prix
HELPING A LITTLE AUSSIE FILM FLY
ROADSHOW FILMS
FILM
OMD Melbourne AUSTRALIA OMD
Melbourne
OMD
Melbourne
AUSTRALIA
Short List
WHISPER #TOUCHTHEPICKLE: FREEDOM FROM TABOOS
PROCTER & GAMBLE
WHISPER
MEDIACOM Mumbai INDIA MEDIACOM
Mumbai
MEDIACOM
Mumbai
INDIA
Short List
LIVING MEMORIES
BRAKE
ROAD SAFETY
Y&R NZ Wellington NEW ZEALAND
Bronze
ARIEL REMOVES THE STAIN OF INEQUALITY #SHARETHELOAD
P&G
ARIEL
MEDIACOM Mumbai INDIA MEDIACOM
Mumbai
INDIA
Short List
THIS CALLS FOR A COCKTAIL
SCHWEPPES AUSTRALIA
SCHWEPPES MIXERS
GPY&R Melbourne AUSTRALIA
Silver