| Title | FASHION STREET VIEW |
| Brand | ME&CITY |
| Product / Service | FAST FASHION CLOTHES |
| Category | C02. Consumer Products (incl. Durable Goods) |
| Entrant | FRED & FARID SHANGHAI, CHINA |
| Entrant Company | FRED & FARID SHANGHAI, CHINA |
| Advertising Agency | FRED & FARID SHANGHAI, CHINA |
| Name | Company | Position |
|---|---|---|
| Fred & Farid | FRED & FARID SHANGHAI | Chief Creative Officers |
| Feng Huang | FRED & FARID SHANGHAI | Creative Director |
| Gregoire Chalopin | FRED & FARID SHANGHAI | Creative Director |
| Aser Cao | FRED & FARID SHANGHAI | Copywriter |
| YAN ZHANG | FRED & FARID SHANGHAI | Social writer |
| PIERRICK JEGOU, NICOLAS LIBERMAN, SYLVIE KINN | FRED & FARID SHANGHAI | Art Director |
| VINCENT LU | FRED & FARID SHANGHAI | Account Service |
| JING QIAN | FRED & FARID SHANGHAI | Brand Strategist |
| LIANG LIAO | FRED & FARID SHANGHAI | Digital Strategist |
| SEN LIU, YI ZHANG | FRED & FARID SHANGHAI | Social Planner |
| JING ZHANG | FRED & FARID SHANGHAI | Agency Producer |
| JOEY WANG | FRED & FARID SHANGHAI | Digital Producer |
| Pierrick Jegou | FRED & FARID SHANGHAI | Director & Photographer |
| BLINDE WU | FRED & FARID SHANGHAI | Editor & Music Supervisor |
| LONG ZHOU, ZHUOQUN WANG, DANIEL SILVA, MARIA GARCIA GONZALEZ | ME&CITY | Client |
| ZIQIAN QIAN, SUJIE YAN, JULIE CHEN, CICI BAI, JINGKE ZHANG | TENCENT | Media Cooperation |
Every Fashion Week, labels stage extravagant shows catering only to the elite.
Over 20,000,000 views, 800 times than the audiences of shanghai fashion weeks, products are sold out within 2 weeks after the launch.
Tencent Street View as the key media with it’s huge user base, 0 media investment, and will last forever. Pairing with minimal paid media such as EPR / video site pre-roll, to maximize the campaign.
Me&City did the opposite, launching their newest collection with a show tailored to the digital savvy youth: "Fashion Street View."