Brief Explanation

Thailand ranks no.1 for having most number of cancer patients in Asia. Cancer patients usually give up their hope to live once they found out about their cancer. Chulabhorn Hospital, a leading cancer center in Thailand wanted to change this perception.

Results and Effectiveness

This music program has top the chart of all radio program in Thailand, especially amongst cancer patients and their families. Healthy Life Radio 104.5FM’s SMS center, Facebook, and their social channels has bombarded with comments and calls in to talk and exchange ideas. The program reached over one million audience nationwide and increasing everyday. This program has become a symbolic of hope which those patients had given up long ago.

Creative Execution

Together with Healthy Life Radio 104.5 FM, Chulabhorn Hospital broadcasted “Listening to Hope” a national live music program transmitting 432 Hz music as a means of providing calmness to patients to help them seek through their anxiety. Patients could easily tune in using any of their radio devices to listen to this program everyday.

Insights, Strategy and the Idea

Thailand ranks no.1 for having most number of cancer patients in Asia. Chulabhorn Hospital, a leading cancer treatment center, has launched a music therapy method to help rebuilding cancer patients inner strength through the use of 432Hz music. A type of music which has potential to increase a deep relaxation in human body.