| Title | WATER LAMP |
| Brand | THE NORTH FACE PHILIPPINES |
| Product / Service | THE NORTH FACE PHILIPPINES |
| Category | A05. Use of Ambient Media: Small Scale |
| Entrant | Y&R PHILIPPINES Manila, THE PHILIPPINES |
| Entrant Company | Y&R PHILIPPINES Manila, THE PHILIPPINES |
| Advertising Agency | Y&R PHILIPPINES Manila, THE PHILIPPINES |
| Name | Company | Position |
|---|---|---|
| Marcus Rebeschini | Y&R Asia | Executive Creative Director/Asia |
| Badong Abesamis | Y&R Philippines | Executive Creative Director |
| Herbert Hernandez | Y&R Philippines | Executive Creative Officer |
| Sandy Salurio | Y&R Philippines | Executive Art Director |
| Shackie Caccam | Y&R Philippines | Associate Creative Director |
| Az Talal | Y&R Philippines | Copywriter |
| Karl Nylander | Y&R Philippines | Art Director |
| Carlos Averion | Y&R Philippines | Studio Manager/Final Artist |
| Ariel Bautista | Y&R Philippines | Print Producer |
| Emir Shafri | Y&R Singapore | Associate Creative Director |
| Hisashi Matsui | Y&R Singapore | Art Director |
| Cassie Ng | Y&R Singapore | Art Director |
| Poma Malantic | Y&R Philippines | Business Unit Director |
| Ria Dhutti | Y&R Philippines | Account Supervisor |
Digital is a field The North Face has always been willing to explore, and maximize to promote the brand. The North Face has always been on the lookout for ideas that can enable it to do so.
Posts on The North Face Water Lamp garnered thousands and thousands of likes, and 4.74 million impressions for the brand only weeks after the idea was launched.
A direct mailer made of paper was used as a medium, and designed so it can turn into a paper lamp that lights up with water. This was sent to key opinion leaders the target follows online. They were prompted to make the lamp and post it online resulting in massive exposure for the brand.
The idea was targeted at Filipinos 40 years and under, brimming with the spirit of adventure—The North Face brand personified.