Brief Explanation

For lily fall collection launch, client needs a communication angle and campaigns which could convince consumers that the unconventional lily business wear are “just right business fashion”. The strategy for this season is fashion could empower your business; In fast-paced Shanghai, business is as fast as it is big. Million-dollar deals happen over…Short-notice CEO visits. Surprise board presentations. Sudden stakeholder meetings. With image critical in Chinese business, a fashion emergency could mean life or death for a company.

Results and Effectiveness

Hundreds of boxes were placed in participating offices in Shanghai. The campaign created marked interest in the brand as a trendy business fashion line ready to adapt to the changing times.

Creative Execution

The main communication channels are on social media and Epr platforms； The video and reports are released from lily official weibo and wechat account，and also social media team also hire the fashion and business KOLs to posting about “ fashion emergency box”; Also lily use their long term cooperative PR resource to report it.

Insights, Strategy and the Idea

So Lily, the label that makes “Business Fashion for all Occasions” introduces a new service: The Fashion Emergency Box. Each contains everything you need, right when you need it most. Add a formal twist to t-shirt and jeans with neutral blazers. Cover up see-through outfits with cardigans. Spice up a monochrome outfit with a vibrant scarf. Plus accessories, footwear, purses, Each in a range of styles and sizes. After your fashion emergency, just put it back. Or even take it home. Just pay via mobile.