Winners & Shortlists
Grand Prix
Gold
Silver
Bronze
Shortlist
All Entries
Title Brand Product / Service Entrant Company Location Media Placement Location Award
A01 Use of Screens
NATIONAL PRIDE
STEINLAGER
BEER		 ZENITHOPTIMEDIA Auckland NEW ZEALAND ZENITHOPTIMEDIA
Auckland
 NEW ZEALAND

Gold Spike
KAO TV
NHK
TV PROGRAM		 PARTY NY New York USA
Short List
INTERACTIVE SHOP WINDOW LOOKS
AINZ&TULPE
COSMETICS STORE		 PUZZLE Tokyo JAPAN
Bronze
A02 Use of Audio Platforms
THE ANTI-ABUSE SOUNDCHECK
FOUNDATION FOR WOMEN
FOUNDATION FOR WOMEN		 DENTSU PLUS Bangkok THAILAND
Silver
A03 Use of Outdoor
THE VETIVER PROJECT
PEERLESS LION
SHOKUBUTSU HANA PERSONAL CARE		 TBWA\SANTIAGO MANGADA PUNO Makati City THE PHILIPPINES
Bronze
DONATION POSTERS
PUBLIC TRANSPORT VICTORIA
CHARITY		 GPY&R Melbourne AUSTRALIA
Silver
THE BILLBOARD WITH NOTHING TO HIDE
FARM PRIDE FOODS
FREE RANGE EGGS		 GPY&R Melbourne AUSTRALIA OOH!
Sydney
 AUSTRALIA
Silver
THE WORLD'S FIRST BILLBED
MOLTYFOAM
MATTRESSES		 BBDO PAKISTAN Lahore PAKISTAN
Bronze
A04 Use of Print
SHOWROOM HOME DELIVERY
AUDI JAPAN
AUDI A3		 TOW Tokyo JAPAN
Bronze
SIDELINE CHALLENGE
SONY NEW ZEALAND
PRODUCT LAUNCH		 FCB NEW ZEALAND Auckland NEW ZEALAND
Bronze
HOME MAGAZINE
IT'S NOT OK
DOMESTIC VIOLENCE AWARENESS CAMPAIGN		 FCB NEW ZEALAND Auckland NEW ZEALAND
Silver
A05 Use of Ambient Media: Small Scale
KIPPU KAT
NESTLE JAPAN
KIT KAT		 J. WALTER THOMPSON JAPAN Tokyo JAPAN
Bronze
HIDE 'N RIDE
HIRAKATA PARK
AMUSEMENT PARK		 HAKUHODO PRODUCT'S Tokyo JAPAN HAKUHODO DY MEDIA PARTNERS
Tokyo
 JAPAN
Bronze
TALKABLE VEGETABLES
HUG MART
SUPERMARKET		 HAKUHODO Tokyo JAPAN
Bronze
FRIENDS NAME TAG CAMPAIGN
SEOUL METROPOLITAN GOVERNMENTS
SEOUL METROPOLITAN GOVERNMENTS		 CHEIL WORLDWIDE Seoul SOUTH KOREA
Short List
MORNING LIKE A KING
BURGER KING
BURGER KING		 CHEIL WORLDWIDE Seoul SOUTH KOREA

Gold Spike
A06 Use of Ambient Media: Large Scale
THE VETIVER PROJECT
PEERLESS LION
SHOKUBUTSU HANA PERSONAL CARE		 TBWA\SANTIAGO MANGADA PUNO Makati City THE PHILIPPINES
Silver
A MESSAGE TO SPACE
HYUNDAI MOTOR COMPANY
HYUNDAI MOTOR COMPANY		 INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Bronze
SHARK DIVE IN THE DESERT
SAMSUNG
GEAR VR		 LEO BURNETT SYDNEY AUSTRALIA STARCOM MEDIAVEST GROUP
Sydney
 AUSTRALIA
Silver
A07 Use of Events and Stunts
EYE FOR AN EYE
LENSKART.COM
ONLINE EYEWARE PORTAL		 DDB MUDRA GROUP Mumbai INDIA
Short List
MCTOLLBOOTH
McDONALD'S
McDONALD'S		 LEO BURNETT GROUP MANILA THE PHILIPPINES STARCOM MEDIAVEST GROUP PHILIPPINES
Makati City
 THE PHILIPPINES
Bronze
REVERSE APRIL FOOLS'
BMW
APRIL FOOLS' STUNT		 DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
Short List
THE XTREME DELIVERY
NISSAN MOTOR CO.
X-TRAIL		 TBWA\HAKUHODO Tokyo JAPAN

Gold Spike
THE GREAT WARM UP
THE NORTH FACE
TNF100 ULTRA MARATHON		 FRED & FARID SHANGHAI CHINA
Short List
PROJECT RESUME
SALAAM BOMBAY FOUNDATION
EDUCATION OF UNDERPRIVILEGED GIRLS		 FCBULKA GROUP Mumbai INDIA
Short List
LIFELIVE
SAMSUNG
GEAR VR		 LEO BURNETT SYDNEY AUSTRALIA STARCOM MEDIAVEST GROUP
Sydney
 AUSTRALIA
Silver
KISSING SILHOUETTE BOOTH
SIAM HEALTH GROUP
DENTISTE' ORAL CARE		 ASATSU-DK Tokyo JAPAN
Short List
THE ANTI-ABUSE SOUNDCHECK
FOUNDATION FOR WOMEN
FOUNDATION FOR WOMEN		 DENTSU PLUS Bangkok THAILAND
Short List
PANICOUPON
CULTURE CONVENIENCE CLUB
PANICOUPON		 HAKUHODO Tokyo JAPAN
Silver
A08 Use of Branded Content & Sponsorship
LIVE DIVE
LION
BEER		 DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
Silver
GAME OF BALLS
BLUE BALL FOUNDATION
TESTICULAR CANCER AWARENESS		 M&C SAATCHI Sydney AUSTRALIA
Silver
OK GO: I WON’T LET YOU DOWN
HONDA
UNI-CUB		 MORI Tokyo JAPAN
Silver
VISUAL DICTIONARY
BRITISH COUNCIL
PRIVATE EDUCATION		 GREY GROUP Singapore SINGAPORE
Short List
B01 Use of Social Platforms
SKIPPABLE KIDS
P&G
BEAUTY CARE		 GREY KUALA LUMPUR MALAYSIA MEDIACOM
Kuala Lumpur
 MALAYSIA
Short List
MELANOMA LIKES ME
MELANOMA PATIENTS AUSTRALIA
MELANOMA AWARENESS		 GPY&R Brisbane AUSTRALIA

Gold Spike
GAME OF BALLS
BLUE BALL FOUNDATION
TESTICULAR CANCER AWARENESS		 M&C SAATCHI Sydney AUSTRALIA
Short List
CATSTACAM
MARS PETCARE AUSTRALIA
WHISKAS		 CLEMENGER BBDO SYDNEY AUSTRALIA STARCOM MEDIAVEST GROUP
Melbourne
 AUSTRALIA
Silver
#MACITBETTER
MCDONALD'S
BIG MAC		 DDB Sydney AUSTRALIA
Bronze
#MEALFORAMEAL
VIRGIN MOBILE AUSTRALIA
TELCO		 HAVAS WORLDWIDE AUSTRALIA Sydney AUSTRALIA STARCOM MEDIAVEST GROUP
Sydney
 AUSTRALIA
Short List
BLOODBOOK
PALANG MERAH INDONESIA
BLOODBOOK		 LEO BURNETT INDONESIA Jakarta INDONESIA
Short List
TWEETING SONAR
LION
BEER		 DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
Silver
B02 Use of Mobile Devices
LIFELIVE
SAMSUNG
GEAR VR		 LEO BURNETT SYDNEY AUSTRALIA STARCOM MEDIAVEST GROUP
Sydney
 AUSTRALIA

Gold Spike
DAYCON NOTIFICATION ICONS FOR INTERNATIONAL DAYS
LG ELECTRONICS
MOBILE PHONE		 HS AD Seoul SOUTH KOREA
Short List
NZDRONIE
TOURISM NEW ZEALAND
SKI		 WHYBIN\TBWA GROUP SYDNEY AUSTRALIA
Short List
4G4GOOD
STARHUB
4G		 DDB GROUP SINGAPORE SINGAPORE MINDSHARE ASIA PACIFIC
Singapore
 SINGAPORE
Bronze
VISUAL DICTIONARY
BRITISH COUNCIL
PRIVATE EDUCATION		 GREY GROUP Singapore SINGAPORE
Short List
BLOCKBUSTER BOX
PIZZA HUT
PIZZA HUT DELIVERY		 OGILVY & MATHER GROUP HONG KONG HONG KONG
Short List
LOOK AT ME
SAMSUNG ELECTRONICS
SAMSUNG ELECTRONICS		 CHEIL WORLDWIDE Seoul SOUTH KOREA
Silver
B03 Use of Other Digital Platforms
ARIEL #SHARE THE LOAD
P&G
ARIEL		 MEDIACOM Mumbai INDIA MEDIACOM
Mumbai
 INDIA
Short List
HIDDEN SUGAR RECEIPT
COLGATE PALMOLIVE
COLGATE SUGAR ANTI NEUTRALIZER TOOTHPASTE		 RED FUSE COMMUNICATIONS Hong Kong HONG KONG
Short List
THE SECOND CHANCE URL
YELLOW RIBBON PROJECT SINGAPORE
YELLOW RIBBON PROJECT AWARENESS		 DDB GROUP SINGAPORE SINGAPORE
Short List
THE LIFE SAVING TV PROJECT
KT
OLLEH TV		 KOREA TELECOM Seoul SOUTH KOREA
Silver
PAPER FASHION KIDS
3M JAPAN
SCOTCH®		 ASATSU-DK Tokyo JAPAN
Short List
B04 Use of Digital Content
CATSTACAM
MARS PETCARE AUSTRALIA
WHISKAS		 CLEMENGER BBDO SYDNEY AUSTRALIA STARCOM MEDIAVEST GROUP
Melbourne
 AUSTRALIA
Silver
LIFELIVE
SAMSUNG
GEAR VR		 LEO BURNETT SYDNEY AUSTRALIA STARCOM MEDIAVEST GROUP
Sydney
 AUSTRALIA

Gold Spike
MOM'S FIRST BIRTHDAY
P&G
PAMPERS		 BEACON COMMUNICATIONS Tokyo JAPAN
Bronze
PERFUME PORTRAITS
UNILEVER
LUX		 PHD SINGAPORE SINGAPORE PHD SINGAPORE
 SINGAPORE
Short List
THE VOICE
VISA INFORMATION SYSTEM (SHANGHAI) CO.
CREDIT CARD		 PROXIMITY CHINA Shanghai CHINA OMD CHINA
Shanghai
 CHINA
Bronze
A MESSAGE TO SPACE
HYUNDAI MOTOR COMPANY
HYUNDAI MOTOR COMPANY		 INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Bronze
SHINE
CANON
CAMERAS		 LEO BURNETT SYDNEY AUSTRALIA STARCOM MEDIAVEST GROUP
Sydney
 AUSTRALIA
Bronze
C01 Fast Moving Consumer Goods
ENDLESS LOVE SONG ~ THE REUNION OF NOODLES & SOUP
MASTER KONG
A MEAL OF NOODLE AND SOUP		 BBDO CHINA Shanghai CHINA CARAT CHINA
Shanghai
 CHINA
Short List
INTERACTIVE SHOP WINDOW LOOKS
AINZ&TULPE
COSMETICS STORE		 PUZZLE Tokyo JAPAN
Short List
KIPPU KAT
NESTLE JAPAN
KIT KAT		 J. WALTER THOMPSON JAPAN Tokyo JAPAN
Short List
PERFUME PORTRAITS
UNILEVER
LUX		 PHD SINGAPORE SINGAPORE PHD SINGAPORE
 SINGAPORE
Short List
#MYFAMILYCAN
SPC ARDMONA
PACKAGED FRUIT AND VEGETABLES		 LEO BURNETT MELBOURNE AUSTRALIA SLINGSHOT MEDIA
Sydney
 AUSTRALIA
Silver
TALKABLE VEGETABLES
HUG MART
SUPERMARKET		 HAKUHODO Tokyo JAPAN
Bronze
C02 Consumer Products (incl. Durable Goods)
A MESSAGE TO SPACE
HYUNDAI MOTOR COMPANY
HYUNDAI MOTOR COMPANY		 INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Short List
FASHION STREET VIEW
ME&CITY
FAST FASHION CLOTHES		 FRED & FARID SHANGHAI CHINA
Short List
SHARK DIVE IN THE DESERT
SAMSUNG
GEAR VR		 LEO BURNETT SYDNEY AUSTRALIA STARCOM MEDIAVEST GROUP
Sydney
 AUSTRALIA
Bronze
SHINE
CANON
CAMERAS		 LEO BURNETT SYDNEY AUSTRALIA STARCOM MEDIAVEST GROUP
Sydney
 AUSTRALIA
Silver
C03 Travel, Leisure & Retail (including e-commerce & restaurants)
MCTOLLBOOTH
McDONALD'S
McDONALD'S		 LEO BURNETT GROUP MANILA THE PHILIPPINES STARCOM MEDIAVEST GROUP PHILIPPINES
Makati City
 THE PHILIPPINES
Short List
MORNING LIKE A KING
BURGER KING
BURGER KING		 CHEIL WORLDWIDE Seoul SOUTH KOREA
Bronze
C04 Financial Services, Commercial Public Services, Business Products & Services
RENTAL BIKE
VISA
FINANCIAL SERVICES		 OMD CHINA Shanghai CHINA OMD CHINA
Shanghai
 CHINA
Bronze
GIVE CARE LIKE YOU'RE THERE
CEBUANA LHUILLIER
MONEY REMITTANCE		 ACE SAATCHI & SAATCHI Manila THE PHILIPPINES STARCOM MEDIAVEST GROUP PHILIPPINES
Makati City
 THE PHILIPPINES
Short List
#MEALFORAMEAL
VIRGIN MOBILE AUSTRALIA
TELCO		 HAVAS WORLDWIDE AUSTRALIA Sydney AUSTRALIA STARCOM MEDIAVEST GROUP
Sydney
 AUSTRALIA
Short List
HAPPY SNACK BAG
THANACHART INSURANCE PUBLIC COMPANY
HAPPY PA FOR CHILD		 DENTSU PLUS Bangkok THAILAND
Short List
C05 Publications & Media
GREEN NEWSPAPER
THE MAINICHI NEWSPAPERS
GREEN NEWSPAPER		 DENTSU Tokyo JAPAN
Bronze
C06 Corporate Image & Communication
SURF LABAHAN
UNILEVER PHILIPPINES
DETERGENT		 LOWE PHILIPPINES Makati City THE PHILIPPINES MINDSHARE PHILIPPINES
Taguig
 THE PHILIPPINES
Short List
C07 Charities, Public Health, Safety & Awareness Messages
GAME OF BALLS
BLUE BALL FOUNDATION
TESTICULAR CANCER AWARENESS		 M&C SAATCHI Sydney AUSTRALIA

Gold Spike
SEARCH FOR A CURE
LEUKAEMIA & BLOOD CANCER NEW ZEALAND
CHARITY		 SPARK PHD Auckland NEW ZEALAND PHD
Auckland
 NEW ZEALAND
Short List
THE LIFE SAVING TV PROJECT
KT
OLLEH TV		 KOREA TELECOM Seoul SOUTH KOREA
Short List
DON'T TRADE ME
PAW JUSTICE
ANTI AUCTIONS		 DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
Short List
THE ANTI-ABUSE SOUNDCHECK
FOUNDATION FOR WOMEN
FOUNDATION FOR WOMEN		 DENTSU PLUS Bangkok THAILAND
Bronze
JUST
WWF
JUST		 LEO BURNETT SYDNEY AUSTRALIA
Short List
D01 Use of Integrated Media
THIS CALLS FOR A COCKTAIL
SCHWEPPES AUSTRALIA
SCHWEPPES MIXERS		 GPY&R Melbourne AUSTRALIA
Silver
ARIEL REMOVES THE STAIN OF INEQUALITY #SHARETHELOAD
P&G
ARIEL		 MEDIACOM Mumbai INDIA MEDIACOM
Mumbai
 INDIA
Short List
LIVING MEMORIES
BRAKE
ROAD SAFETY		 Y&R NZ Wellington NEW ZEALAND
Bronze
WHISPER #TOUCHTHEPICKLE: FREEDOM FROM TABOOS
PROCTER & GAMBLE
WHISPER		 MEDIACOM Mumbai INDIA MEDIACOM
Mumbai
MEDIACOM
Mumbai
 INDIA
Short List
HELPING A LITTLE AUSSIE FILM FLY
ROADSHOW FILMS
FILM		 OMD Melbourne AUSTRALIA OMD
Melbourne
OMD
Melbourne
 AUSTRALIA
Short List
INFREQUENT FLYERS CLUB
TIGERAIR
INFREQUENT FLYERS CLUB		 McCANN MELBOURNE AUSTRALIA
Grand Prix