BAIDU KUAISOU

Short List
TitleBAIDU KUAISOU
ClientBAIDU ONLINE NETWORK TECHNOLOGY (BEIJING) CO.
Product / ServiceSMART CHOPSTICKS
CategoryA01. Innovative Technology (incl. standalone solutions not in association with a brand or creative campaign)
EntrantBAIDU ONLINE NETWORK TECHNOLOGY (BEIJING), CHINA
Entrant Company BAIDU ONLINE NETWORK TECHNOLOGY (BEIJING), CHINA
Advertising Agency BAIDU ONLINE NETWORK TECHNOLOGY (BEIJING), CHINA

The Brief

The unique insight : By focusing on food safety, we aim to reach a consensus among all users. The product is designed by Baidu's professional team in collaboration with doctoral researchers in Princeton University. It is produced in the premium factory of one of the world's largest producers of smart phones and computers. The technology is at beta stage.

We aim to improve people's health and well-being. This innovation has influenced not only the catering industry but also the smart hardware industry as the technology presents a new cross-industry development model. There were 2.7 million clicks within 4 hours after its launch and 100 million viewer comments. It has created 32 million search results. The product has been inundated with orders from franchised dining establishments within the restaurant industry, causing the need for mass production.

Yes. The innovation solved a problem as it enables people to detect whether is reused or not. It is an innovation. Based on chopsticks characteristic of Chinese people's daily life, we innovate the functions of chopsticks by adding the reused-oil detecting feature. The detecting sensors are the wold's smallest sensors that can detect oil's quality and component. The temperature-and-salinity detecting sensors are the wold's smallest electrochemical and physical sensors with the patent. In the next stage, we will enter into the food safety market through smart culinary. Financed by ourselves, we don't enlist outside investment.

Credits

Name Company Position
Chen Zhi feng Baidu Online Network Technology (Beijing) Co., Ltd. Senior Marketing director
Cao Yuxin Baidu Online Network Technology (Beijing) Co., Ltd. Web Search Business Marketing Manager
Fan Xinyu Baidu Online Network Technology (Beijing) Co., Ltd. Creative Visual Manager
Li Jing Baidu Online Network Technology (Beijing) Co., Ltd. NLP-HCI Manager