CLEAN AIR IN A BOX

TitleCLEAN AIR IN A BOX
ClientVOLKSWAGEN GROUP CHINA
Product / ServiceVEHICLES
CategoryA02. Creative Innovation (incl. business solutions in association with a brand or creative campaign)
EntrantDDB CHINA GROUP Shanghai, CHINA
Entrant Company DDB CHINA GROUP Shanghai, CHINA
Advertising Agency DDB CHINA GROUP Shanghai, CHINA
Production Company A NEW LIFE FILMS Shanghai, CHINA

The Brief

Hazardous air pollution days are getting more regular in cities across China. To breathe air without harmful chemicals and pollutants that cause serious respiratory diseases, one has to spend thousands of dollars to buy expensive air purifier machines, which not everyone can afford. Our goal is to help schools in the most polluted cities in China to have air purifiers in classrooms.

Volkswagen will continue to roll out the 'Clean Air in a Box' initiative to the most needed schools across China. Filtering over 9 million cubic meters of classroom air and benefiting half a million students with cleaner and healthier air everyday.

Volkswagen has been providing millions of drivers and passengers clean air in their car from hostile environment on the road. Cabin Air Filter. It's designed to remove harmful chemicals and gases such as Hydrocarbon, Ozone, Sulfur dioxide, Nitrogen dioxide and dirt, very similar to the functions of filter from air purifier machines. Our idea is to provide low cost DIY kits to schools' children in the badly affected areas to make their own fully functional air purifiers. We call it - Clean Air in a Box. It contains a small electric fan, a genuine Volkswagen Cabin Air Filter and a specially designed carton box, making healthier classrooms by filtering the pollutants in the air, in a fun and educational way.

Credits

Name Company Position
Richard Tan DDB China Group Chief Executive Officer
Jimmy Lam DDB China Group Vice-Chairman
Tim Cheng DDB China Group Chief Creative Officer
Ng Jit Hoong DDB China Group Managing Director
Steven Cheng DDB China Group Creative Director/ Art Director
Shu Teoh DDB China Group Copywriter
Johnson Zhang DDB China Group Art Director
Ivan Zee DDB China Group Producer
Chen Shaobai DDB China Group Production
Mimi Cheng DDB China Group Narrator
Nelson Cho A New Life Films Director