|Title||CLEAN AIR IN A BOX|
|Brand||VOLKSWAGEN GROUP CHINA|
|Product / Service||VEHICLES|
|Category||A02. Creative Innovation (incl. business solutions in association with a brand or creative campaign)|
|Entrant||DDB CHINA GROUP Shanghai, CHINA|
|Entrant Company||DDB CHINA GROUP Shanghai, CHINA|
|Advertising Agency||DDB CHINA GROUP Shanghai, CHINA|
|Production Company||A NEW LIFE FILMS Shanghai, CHINA|
|Richard Tan||DDB China Group||Chief Executive Officer|
|Jimmy Lam||DDB China Group||Vice-Chairman|
|Tim Cheng||DDB China Group||Chief Creative Officer|
|Ng Jit Hoong||DDB China Group||Managing Director|
|Steven Cheng||DDB China Group||Creative Director/ Art Director|
|Shu Teoh||DDB China Group||Copywriter|
|Johnson Zhang||DDB China Group||Art Director|
|Ivan Zee||DDB China Group||Producer|
|Chen Shaobai||DDB China Group||Production|
|Mimi Cheng||DDB China Group||Narrator|
|Nelson Cho||A New Life Films||Director|
Hazardous air pollution days are getting more regular in cities across China. To breathe air without harmful chemicals and pollutants that cause serious respiratory diseases, one has to spend thousands of dollars to buy expensive air purifier machines, which not everyone can afford. Our goal is to help schools in the most polluted cities in China to have air purifiers in classrooms.
Volkswagen will continue to roll out the 'Clean Air in a Box' initiative to the most needed schools across China. Filtering over 9 million cubic meters of classroom air and benefiting half a million students with cleaner and healthier air everyday.
Volkswagen has been providing millions of drivers and passengers clean air in their car from hostile environment on the road. Cabin Air Filter. It's designed to remove harmful chemicals and gases such as Hydrocarbon, Ozone, Sulfur dioxide, Nitrogen dioxide and dirt, very similar to the functions of filter from air purifier machines. Our idea is to provide low cost DIY kits to schools' children in the badly affected areas to make their own fully functional air purifiers. We call it - Clean Air in a Box. It contains a small electric fan, a genuine Volkswagen Cabin Air Filter and a specially designed carton box, making healthier classrooms by filtering the pollutants in the air, in a fun and educational way.