WOOFI

TitleWOOFI
ClientJAKARTA ANIMAL AID NETWORK
Product / ServicePUBLIC SERVICE
CategoryA02. Creative Innovation (incl. business solutions in association with a brand or creative campaign)
EntrantBBDO INDONESIA Jakarta, INDONESIA
Entrant Company BBDO INDONESIA Jakarta, INDONESIA
Advertising Agency BBDO INDONESIA Jakarta, INDONESIA
Production Company GUSTO SIGN Bandung, INDONESIA
Production Company 2 DIGITALACTIVE PRODUCTION Jakarta, INDONESIA

The Brief

The Brief: Jakarta Animal Aid Network (JAAN) is a non-governmental organization that committed to improving the welfare of animals in Indonesia including stray dogs that the number has increase to millions. They want to embrace people to start to care with stray dogs because JAAN believe that dogs are our best friend. The Facts: Indonesia, home to millions of stray dogs that most people avoid and scare of. In Indonesia, it's very hard to find Wi-Fi connection, especially in outdoor area. The Insights: Dogs need human connection. Human need Wi-Fi connection.

The Solution: The world's first ever dog collar with Wi-Fi. How it work: The Wi-Fi could only be detected about 1.5 meter around the dog. That means you have to cuddle him, play with him, tease him, talk to him. Anything! Just to make him close to you. STAY CLOSE, STAY CONNECTED. This is just a beginning of the movement! 23 August 2015 is Paw Day with Jakarta Animal Aid Network (JAAN) You can start caring JAAN’s adorable stray dogs with The WooFI ConNECKtion, even adopt one of them!

The Process: We do a collaboration with respected technologist and one of the leading 3D printing house in Indonesia to produce a well integrated design and hardware.

Credits

Name Company Position
Randy Rinaldi BBDO Indonesia Executive Creative Director
Iqbal Khrisna BBDO Indonesia Art Director
Yohanes Chayadi BBDO Indonesia Art Director
Dastin Tedjakusuma BBDO Indonesia Graphic Designer
Bramuhadi Satria BBDO Indonesia Copywriter
Randy Rinaldi BBDO Indonesia Copywriter
Harinto Prabowo Freelancer Creative Director
Arif Ibrahim AERD Technologist
Budi Tattoo Freelancer Mock Up Artist
Adhitya Pratama Gusto Sign Producer
Sonny Boncel Gumelar Gusto Sign Head of Creative Production
Utomo Rahardjo DIGITALACTIVE PRODUCTION Photographer
Shelly Lee DIGITALACTIVE PRODUCTION Producer
Andreas Petrus Rising Phoenix Productions Director Of Photography
Hantioso Wirjadi Rising Phoenix Productions Executive Producer
Agus Fatan Colours Post Offline Editor
Rio Rizaldi Colour Post Online Editor
Aisyah Indra Colour Post Executive Producer
Randy Rinaldi BBDO Indonesia Account Supervisor
Bramuhadi Satria BBDO Indonesia Account Supervisor