Title | WOOFI |
Brand | JAKARTA ANIMAL AID NETWORK |
Product / Service | PUBLIC SERVICE |
Category | A02. Creative Innovation (incl. business solutions in association with a brand or creative campaign) |
Entrant | BBDO INDONESIA Jakarta, INDONESIA |
Entrant Company | BBDO INDONESIA Jakarta, INDONESIA |
Advertising Agency | BBDO INDONESIA Jakarta, INDONESIA |
Production Company | GUSTO SIGN Bandung, INDONESIA |
Production Company 2 | DIGITALACTIVE PRODUCTION Jakarta, INDONESIA |
Name | Company | Position |
---|---|---|
Randy Rinaldi | BBDO Indonesia | Executive Creative Director |
Iqbal Khrisna | BBDO Indonesia | Art Director |
Yohanes Chayadi | BBDO Indonesia | Art Director |
Dastin Tedjakusuma | BBDO Indonesia | Graphic Designer |
Bramuhadi Satria | BBDO Indonesia | Copywriter |
Randy Rinaldi | BBDO Indonesia | Copywriter |
Harinto Prabowo | Freelancer | Creative Director |
Arif Ibrahim | AERD | Technologist |
Budi Tattoo | Freelancer | Mock Up Artist |
Adhitya Pratama | Gusto Sign | Producer |
Sonny Boncel Gumelar | Gusto Sign | Head of Creative Production |
Utomo Rahardjo | DIGITALACTIVE PRODUCTION | Photographer |
Shelly Lee | DIGITALACTIVE PRODUCTION | Producer |
Andreas Petrus | Rising Phoenix Productions | Director Of Photography |
Hantioso Wirjadi | Rising Phoenix Productions | Executive Producer |
Agus Fatan | Colours Post | Offline Editor |
Rio Rizaldi | Colour Post | Online Editor |
Aisyah Indra | Colour Post | Executive Producer |
Randy Rinaldi | BBDO Indonesia | Account Supervisor |
Bramuhadi Satria | BBDO Indonesia | Account Supervisor |
The Brief: Jakarta Animal Aid Network (JAAN) is a non-governmental organization that committed to improving the welfare of animals in Indonesia including stray dogs that the number has increase to millions. They want to embrace people to start to care with stray dogs because JAAN believe that dogs are our best friend. The Facts: Indonesia, home to millions of stray dogs that most people avoid and scare of. In Indonesia, it's very hard to find Wi-Fi connection, especially in outdoor area. The Insights: Dogs need human connection. Human need Wi-Fi connection.
The Solution: The world's first ever dog collar with Wi-Fi. How it work: The Wi-Fi could only be detected about 1.5 meter around the dog. That means you have to cuddle him, play with him, tease him, talk to him. Anything! Just to make him close to you. STAY CLOSE, STAY CONNECTED. This is just a beginning of the movement! 23 August 2015 is Paw Day with Jakarta Animal Aid Network (JAAN) You can start caring JAAN’s adorable stray dogs with The WooFI ConNECKtion, even adopt one of them!
The Process: We do a collaboration with respected technologist and one of the leading 3D printing house in Indonesia to produce a well integrated design and hardware.