HEALTHY EVERYDAY

TitleHEALTHY EVERYDAY
ClientYILI MEIYITIAN HIGH - END ACTIVE LACTIC ACID BACTERIA BEVERAGE
Product / ServiceACTIVE LACTIC ACID BACTERIA BEVERAGE
CategoryA01. Innovative Technology (incl. standalone solutions not in association with a brand or creative campaign)
EntrantCHEIL Beijing, CHINA
Entrant Company CHEIL Beijing, CHINA
Advertising Agency CHEIL Beijing, CHINA

The Brief

In big cities in China, people live a very fast-paced life, therefore it is very important for them to utilize fragmented time well. The technology was developed based on the insight to utilize the time people spent on public transport. Most passengers kill that time by looking at their mobile phones and we wish to offer them another screen to look at, yet to interact with. It is also great if the screen tells you your health condition at the same time. The technology is mature, and the market is blank at this stage.

The goal is to create a new smart system that cares for people's health conditions and bring warmth to user's life. For our campaign, 6000 rings were installed on 200 buses in Beijing that run from morning to evening rush hours. 350000 people were involved in the project and the topic was forwarded for a total of more than 300000 times. The campaign was widely reported by major local media.

The monitor on the smart handles tells user their health indexes and push the info onto user’s mobile phones via a matching App. The technology has been around, we just found a new way to implement it into practical uses. The next step of this technology would be finding new ways of power supply. With the coming of wireless recharging technology, the smart handles can employ new ways of power supply, therefore it can be used in more scenarios and bring benefits to more users.

Credits

Name Company Position
Peter Shen Cheil PengTai CCO
Tommy Liou Cheil PengTai Creative Partner
Kevin zhang Cheil PengTai CD
Ruing.li Cheil PengTai ACD
jacky gao Cheil PengTai SAD
webb.zhang Cheil PengTai SAD
Chen ying Cheil PengTai AD
Helen song Cheil PengTai Copywriter
Eric song Cheil PengTai Technical director
William zhou Cheil PengTai Mobile technology director