Title Brand Product / Service Entrant Company Location Award
A01 Creative Effectiveness
BREAK THE BARRIER
ST JOHN AMBULANCE WESTERN AUSTRALIA
FIRST AID
THE BRAND AGENCY Perth AUSTRALIA
Short List
NOT A BUG SPLAT
REPREIVE / FOUNDATION FOR FUNDAMENTAL RIGHTS
DRONE STRIKES COLATERALL DAMAGE AWARENESS
BBDO PAKISTAN Lahore PAKISTAN

Creative Effectiveness Spike

KAN KHAJURA STATION - FROM DARK TO CONNECTIVITY
HINDUSTAN UNILEVER INDIA
AN ON DEMAND ENTERTAINMENT CHANNEL ON A MOBILE PHONE
MULLEN LOWE LINTAS GROUP, INDIA Mumbai INDIA
Grand Prix
THE WORLD'S FIRST MOSQUITO REPELLENT NEWSPAPER
CEYLON NEWSPAPERS
MAWBIMA
LEO BURNETT SOLUTIONS Colombo SRI LANKA

Creative Effectiveness Spike

HOW ‘DRINKING PROPERLY’ GOT YOUNG AUSTRALIANS TO DRINK LESS
DRINKWISE AUSTRALIA
NOT-FOR-PROFIT / PUBLIC HEALTH MESSAGE
CLEMENGER BBDO MELBOURNE AUSTRALIA
Short List
MOTEL BURGER KING
BURGER KING
TENDERCRISP CHICKEN BURGER
COLENSO BBDO Auckland NEW ZEALAND

Creative Effectiveness Spike

K9FM
MARS
PEDIGREE
COLENSO BBDO Auckland NEW ZEALAND
Short List
GILLETTE - SCANDAL SHAVE
P&G CHINA
GILLETTE
BBDO CHINA Shanghai CHINA

Creative Effectiveness Spike