Spikes Asia 2023

Title Brand Product / Service	Entrant Company	Location	Award
A01 Flat Mailing
WHAT? GODREJ INTERIO CAN FURNISH MY OFFICE? GODREJ INTERIO OFFICE FURNITURE	SELECT DIRECT MARKETING COMMUNICATIONS Mumbai	INDIA
ANTI-BACTERIAL RED PACKET UNILEVER CHINA LIFEBUOY TOTAL 10 BAR SOAP	BBH CHINA Shanghai	CHINA
A02 Dimensional Mailings
THE WORLD'S SMALLEST SCREENING ROOM AIRBNB AIRBNB	TBWA\SINGAPORE	SINGAPORE
TRAP YOUR HAIR PROBLEM BAKSON'S HOMOEOPATHY HAIR CLINIC	CRAYONS ADVERTISING New Delhi	INDIA
$HRED BANK OF NEW ZEALAND HOME LOAN	COLENSO BBDO Auckland	NEW ZEALAND	Gold Spike
OPENING GOOD TIMES CALBEE FOUR SEAS CO. CALBEE	LEO BURNETT HONG KONG	HONG KONG
HAUS OF VERSANT FUJI XEROX NEW ZEALAND VERSANT 2100 DIGITAL PRINTER	REPUBLIK COMMUNICATIONS Auckland	NEW ZEALAND
FIREPROOF PHOTOS NEW SOUTH WALES RURAL FIRE SERVICE FIRE SAFETY	HAVAS WORLDWIDE AUSTRALIA Sydney	AUSTRALIA
GETTING TOP MANAGEMENT'S ATTENTION RADIUS DEVELOPERS REALTY	SELECT DIRECT MARKETING COMMUNICATIONS Mumbai	INDIA
UNBOX YOURSELF ZIHUA CREATIVE ONLINE EDUCATION PLATFORM	GOODSTEIN Shanghai	CHINA
A03 Targeted Ambient Media: Small Scale
BOOKABLE BOOKS AIRBNB AIRBNB	TBWA\SINGAPORE	SINGAPORE
T-NAPKIN BREEZE LAUNDRY DETERGENT	LOWE SINGAPORE	SINGAPORE
MORNING LIKE A KING BURGER KING BURGER KING	CHEIL WORLDWIDE Seoul	SOUTH KOREA	Short List
OPENING GOOD TIMES CALBEE FOUR SEAS CO. CALBEE	LEO BURNETT HONG KONG	HONG KONG
LOCKS FOR KNOCKS CAT SOCIETY (HONG KONG) CHARITY	LEO BURNETT HONG KONG	HONG KONG
HIDDEN SUGAR RECEIPT COLGATE PALMOLIVE COLGATE SUGAR ANTI NEUTRALIZER TOOTHPASTE	RED FUSE COMMUNICATIONS Hong Kong	HONG KONG
WALK WITH OUR CHILDREN EK-CHAI DISTRIBUTION SYSTEM TESCO LOTUS	GREYnJ UNITED Bangkok	THAILAND
YES STICKS FONTERRA BRANDS NEW ZEALAND TIP TOP	COLENSO BBDO Auckland	NEW ZEALAND
KINETIC ENERGY SHOE GREEN CROSS VIETNAM GREEN CROSS VIETNAM	DDB GROUP VIETNAM Ho Chi Minh City	VIETNAM
SLIDONATION HAPE HOLDING TOY	BEIJING DENTSU ADVERTISING Beijing	CHINA
TALKABLE VEGETABLES HUG MART SUPERMARKET	HAKUHODO Tokyo	JAPAN	Short List
DREAMS ON SWADDLES IDFC MUTUAL FUND IDFC MUTUAL FUND	TBWA\INDIA Mumbai	INDIA
FASHION EMERGENCY BOX LILY APPAREL	FRED & FARID SHANGHAI	CHINA
THE SMALLEST FEAR MALARIA NO MORE JAPAN NON-PROFIT ORGANIZATION	TOHOKUSHINSHA FILM CORPORATION Tokyo	JAPAN
KIPPU KAT NESTLE JAPAN KIT KAT	J. WALTER THOMPSON JAPAN Tokyo	JAPAN
SHARE THE LOAD P&G INDIA ARIEL MATIC	BBDO INDIA Mumbai	INDIA	Gold Spike
TRUE WETSUITS QUIKSILVER JAPAN WETSUITS	TBWA\HAKUHODO Tokyo	JAPAN	Short List
I-PHONE5 CHARGING STATION SAMSUNG ELECTRONICS INDONESIA SAMSUNG S5	LEO BURNETT INDONESIA Jakarta	INDONESIA
FRIENDS NAME TAG CAMPAIGN SEOUL METROPOLITAN GOVERNMENTS SEOUL METROPOLITAN GOVERNMENTS	CHEIL WORLDWIDE Seoul	SOUTH KOREA
EXAM SURVIVAL KIT SINGAPORE UNIVERSITY OF TECHNOLOGY AND DESIGN (SUTD) EDUCATION	GOODFELLAS Singapore	SINGAPORE
STRYBKS SMART COMMUNICATIONS SMART PUBLIC AFFAIRS	DDB/DM9JAYMESYFU/DIGIT Makati City	THE PHILIPPINES
HAPPY SNACK BAG THANACHART INSURANCE PUBLIC COMPANY HAPPY PA FOR CHILD	DENTSU PLUS Bangkok	THAILAND
GREAT WARM UP CUP THE NORTH FACE TNF100 ULTRA MARATHON	FRED & FARID SHANGHAI	CHINA	Bronze
WATER LAMP THE NORTH FACE PHILIPPINES THE NORTH FACE PHILIPPINES	Y&R PHILIPPINES Manila	THE PHILIPPINES
THE TATTOO FLYER TOURISM AUTHORITY OF THAILAND TOURISM AUTHORITY OF THAILAND	THE LEO BURNETT GROUP THAILAND Bangkok	THAILAND
PEPSODENT PROVIDES 'FOOD' FOR THOUGHT! UNILEVER INDIA LIMITED PEPSODENT TOOTHPASTE	MINDSHARE Mumbai	INDIA
REDUCE SPEED DIAL VOLKSWAGEN VOLKSWAGEN	COLENSO BBDO Auckland	NEW ZEALAND	Gold Spike
A04 Targeted Ambient Media: Large Scale
RAINBOW DINNER AIBAI CULTURE & EDUCATION CENTER(APAC) NGO	J. WALTER THOMPSON Shanghai	CHINA
STAY WITH PRIDE AIRBNB AIRBNB	WHYBIN\TBWA GROUP SYDNEY	AUSTRALIA	Bronze
THE KICK-BAG JOURNEY AMERICAN TOURISTER VIVOLITE LUGGAGE	CJ WORX Bangkok	THAILAND	Silver
ONLY GAYTM IN THE VILLAGE ANZ ANZ BANK	WHYBIN\TBWA GROUP MELBOURNE	AUSTRALIA	Bronze
SET IN STONE CRIKEY CRIKEY.COM.AU	LEO BURNETT MELBOURNE	AUSTRALIA
FLYING SHOE STORE CROCS NORLIN	ENJIN Tokyo	JAPAN
PANICOUPON CULTURE CONVENIENCE CLUB PANICOUPON	HAKUHODO Tokyo	JAPAN
THE ANTI-ABUSE SOUNDCHECK FOUNDATION FOR WOMEN FOUNDATION FOR WOMEN	DENTSU PLUS Bangkok	THAILAND
A MESSAGE TO SPACE HYUNDAI MOTOR COMPANY HYUNDAI MOTOR COMPANY	INNOCEAN WORLDWIDE Seoul	SOUTH KOREA	Bronze
THE ESCALATOR PROJECT K RAHEJA REAL ESTATE DEVELOPERS	GREY GROUP Singapore	SINGAPORE
SYNC DINNER KDDI CORPORATION TELECOMMUNICATIONS PROVIDER	SIX Tokyo	JAPAN
THIS IS THE NEW LEXUS NX LEXUS AUSTRALIA LEXUS NX	M&C SAATCHI Sydney	AUSTRALIA
DONE IN ONE LG 15KG WASHING MACHINE	GPY&R Sydney	AUSTRALIA

A01 Flat Mailing
WHAT? GODREJ INTERIO CAN FURNISH MY OFFICE?
GODREJ INTERIO / OFFICE FURNITURE

SELECT DIRECT MARKETING COMMUNICATIONS Mumbai

INDIA
ANTI-BACTERIAL RED PACKET
UNILEVER CHINA / LIFEBUOY TOTAL 10 BAR SOAP

BBH CHINA Shanghai

CHINA

A02 Dimensional Mailings
THE WORLD'S SMALLEST SCREENING ROOM
AIRBNB / AIRBNB

TBWA\SINGAPORE

SINGAPORE
TRAP YOUR HAIR PROBLEM
BAKSON'S HOMOEOPATHY / HAIR CLINIC

CRAYONS ADVERTISING New Delhi

INDIA
$HRED
BANK OF NEW ZEALAND / HOME LOAN

COLENSO BBDO Auckland

NEW ZEALAND

Gold Spike
OPENING GOOD TIMES
CALBEE FOUR SEAS CO. / CALBEE

LEO BURNETT HONG KONG

HONG KONG
HAUS OF VERSANT
FUJI XEROX NEW ZEALAND / VERSANT 2100 DIGITAL PRINTER

REPUBLIK COMMUNICATIONS Auckland

NEW ZEALAND
FIREPROOF PHOTOS
NEW SOUTH WALES RURAL FIRE SERVICE / FIRE SAFETY

HAVAS WORLDWIDE AUSTRALIA Sydney

AUSTRALIA
GETTING TOP MANAGEMENT'S ATTENTION
RADIUS DEVELOPERS / REALTY

SELECT DIRECT MARKETING COMMUNICATIONS Mumbai

INDIA
UNBOX YOURSELF
ZIHUA CREATIVE / ONLINE EDUCATION PLATFORM

GOODSTEIN Shanghai

CHINA