Spikes Asia 2023

Title Brand Product / Service	Entrant Company	Location	Award
A02 Dimensional Mailings
$HRED BANK OF NEW ZEALAND HOME LOAN	COLENSO BBDO Auckland	NEW ZEALAND	Gold Spike
A03 Targeted Ambient Media: Small Scale
TALKABLE VEGETABLES HUG MART SUPERMARKET	HAKUHODO Tokyo	JAPAN	Short List
MORNING LIKE A KING BURGER KING BURGER KING	CHEIL WORLDWIDE Seoul	SOUTH KOREA	Short List
REDUCE SPEED DIAL VOLKSWAGEN VOLKSWAGEN	COLENSO BBDO Auckland	NEW ZEALAND	Gold Spike
TRUE WETSUITS QUIKSILVER JAPAN WETSUITS	TBWA\HAKUHODO Tokyo	JAPAN	Short List
SHARE THE LOAD P&G INDIA ARIEL MATIC	BBDO INDIA Mumbai	INDIA	Gold Spike
GREAT WARM UP CUP THE NORTH FACE TNF100 ULTRA MARATHON	FRED & FARID SHANGHAI	CHINA	Bronze
A04 Targeted Ambient Media: Large Scale
A MESSAGE TO SPACE HYUNDAI MOTOR COMPANY HYUNDAI MOTOR COMPANY	INNOCEAN WORLDWIDE Seoul	SOUTH KOREA	Bronze
HUMAN CLAW MACHINE PEPSICO FOODS TAIWAN CO. LAY'S	J. WALTER THOMPSON TAIWAN Taipei	CHINESE TAIPEI	Short List
ONLY GAYTM IN THE VILLAGE ANZ ANZ BANK	WHYBIN\TBWA GROUP MELBOURNE	AUSTRALIA	Bronze
STAY WITH PRIDE AIRBNB AIRBNB	WHYBIN\TBWA GROUP SYDNEY	AUSTRALIA	Bronze
MCTOLLBOOTH McDONALD'S McDONALD'S	LEO BURNETT GROUP MANILA	THE PHILIPPINES	Short List
THE KICK-BAG JOURNEY AMERICAN TOURISTER VIVOLITE LUGGAGE	CJ WORX Bangkok	THAILAND	Silver
A05 Direct Response Print or Standard Outdoor, including Inserts
THE TEST DRIVE BILLBOARD LAND ROVER LAND ROVER	Y&R SINGAPORE	SINGAPORE	Silver
DONATION POSTERS PUBLIC TRANSPORT VICTORIA CHARITY	GPY&R Melbourne	AUSTRALIA	Bronze
B01 Use of Digital Marketing
INFREQUENT FLYERS CLUB TIGERAIR INFREQUENT FLYERS CLUB	McCANN MELBOURNE	AUSTRALIA	Bronze
’LEAVE IT TO US’ REQUEST SYSTEM AIR NEW ZEALAND AIR NEW ZEALAND	ASATSU-DK Tokyo	JAPAN	Short List
TOUCH THE PICKLE P&G INDIA WHISPER	BBDO INDIA Mumbai	INDIA	Short List
CATSTACAM MARS PETCARE AUSTRALIA WHISKAS	CLEMENGER BBDO SYDNEY	AUSTRALIA	Short List
GAME OF BALLS BLUE BALL FOUNDATION TESTICULAR CANCER AWARENESS	M&C SAATCHI Sydney	AUSTRALIA	Bronze
B02 Use of Other Digital Solutions in a Direct Marketing Campaign
A MESSAGE TO SPACE HYUNDAI MOTOR COMPANY HYUNDAI MOTOR COMPANY	INNOCEAN WORLDWIDE Seoul	SOUTH KOREA	Short List
PANICOUPON CULTURE CONVENIENCE CLUB PANICOUPON	HAKUHODO Tokyo	JAPAN	Gold Spike
LOOK AT ME SAMSUNG ELECTRONICS SAMSUNG ELECTRONICS	CHEIL WORLDWIDE Seoul	SOUTH KOREA	Bronze
4G4GOOD STARHUB 4G	DDB GROUP SINGAPORE	SINGAPORE	Bronze
EYE PLAY THE PIANO THE UNIVERSITY OF TSUKUBA’S SPECIAL NEEDS SCHOOLS THE UNIVERSITY OF TSUKUBA’S SPECIAL NEEDS SCHOOLS	HAKUHODO KETTLE Tokyo	JAPAN	Short List
THE DOLMIO PEPPER HACKER MARS FOOD AUSTRALIA DOLMIO	CLEMENGER BBDO SYDNEY	AUSTRALIA	Short List
PEDIGREE FOUND MARS PEDIGREE	COLENSO BBDO Auckland	NEW ZEALAND	Short List
B03 Use of Social in a Direct Marketing Campaign
I HATE THAILAND TOURISM AUTHORITY OF THAILAND TOURISM AUTHORITY OF THAILAND	THE LEO BURNETT GROUP THAILAND Bangkok	THAILAND	Short List
IT'S YOUR CALL 3AW SPORTS RADIO	WHYBIN\TBWA GROUP MELBOURNE	AUSTRALIA	Grand Prix
BLOODBOOK PALANG MERAH INDONESIA BLOODBOOK	LEO BURNETT INDONESIA Jakarta	INDONESIA	Bronze
TOUCH THE PICKLE P&G INDIA WHISPER	BBDO INDIA Mumbai	INDIA	Short List
MELANOMA LIKES ME MELANOMA PATIENTS AUSTRALIA MELANOMA AWARENESS	GPY&R Brisbane	AUSTRALIA	Gold Spike
THE KICK-BAG JOURNEY AMERICAN TOURISTER VIVOLITE LUGGAGE	CJ WORX Bangkok	THAILAND	Silver
#MACITBETTER MCDONALD'S BIG MAC	DDB Sydney	AUSTRALIA	Bronze
C01 Acquisition & Retention
IT'S YOUR CALL 3AW SPORTS RADIO	WHYBIN\TBWA GROUP MELBOURNE	AUSTRALIA	Gold Spike
C02 Product Launch/re-Launch
4G4GOOD STARHUB 4G	DDB GROUP SINGAPORE	SINGAPORE	Short List
THE KICK-BAG JOURNEY AMERICAN TOURISTER VIVOLITE LUGGAGE	CJ WORX Bangkok	THAILAND	Silver
D01 Fast Moving Consumer Goods
ANTI-BACTERIAL RED PACKET UNILEVER CHINA LIFEBUOY TOTAL 10 BAR SOAP	BBH CHINA Shanghai	CHINA	Short List
#MYFAMILYCAN SPC ARDMONA PACKAGED FRUIT AND VEGETABLES	LEO BURNETT MELBOURNE	AUSTRALIA	Short List
D02 Consumer Products (incl. Durable Goods)
LOOK AT ME SAMSUNG ELECTRONICS SAMSUNG ELECTRONICS	CHEIL WORLDWIDE Seoul	SOUTH KOREA	Short List
LIFELIVE SAMSUNG GEAR VR	LEO BURNETT SYDNEY	AUSTRALIA	Short List
TRUE WETSUITS QUIKSILVER JAPAN WETSUITS	TBWA\HAKUHODO Tokyo	JAPAN	Short List
GREAT WARM UP CUP THE NORTH FACE TNF100 ULTRA MARATHON	FRED & FARID SHANGHAI	CHINA	Short List
D03 Travel, Leisure & Retail (including e-commerce & restaurants)
INFREQUENT FLYERS CLUB TIGERAIR INFREQUENT FLYERS CLUB	McCANN MELBOURNE	AUSTRALIA	Silver
I HATE THAILAND TOURISM AUTHORITY OF THAILAND TOURISM AUTHORITY OF THAILAND	THE LEO BURNETT GROUP THAILAND Bangkok	THAILAND	Short List
YOU WISH FISH BCF LOYALTY PROGRAM	GPY&R Brisbane	AUSTRALIA	Silver
#MACITBETTER MCDONALD'S BIG MAC	DDB Sydney	AUSTRALIA	Short List
D04 Financial Services, Commercial Public Services, Business Products & Services
VISUAL DICTIONARY BRITISH COUNCIL PRIVATE EDUCATION	GREY GROUP Singapore	SINGAPORE	Short List
ONLY GAYTM IN THE VILLAGE ANZ ANZ BANK	WHYBIN\TBWA GROUP MELBOURNE	AUSTRALIA	Bronze
D05 Publications & Media
IT'S YOUR CALL 3AW SPORTS RADIO	WHYBIN\TBWA GROUP MELBOURNE	AUSTRALIA	Silver
D06 Corporate Image & Communication
A MESSAGE TO SPACE HYUNDAI MOTOR COMPANY HYUNDAI MOTOR COMPANY	INNOCEAN WORLDWIDE Seoul	SOUTH KOREA	Short List
TOUCH THE PICKLE P&G INDIA WHISPER	BBDO INDIA Mumbai	INDIA	Short List
D07 Charities, Public Health, Safety & Awareness Messages
THE MESSAGE FROM THE LUNGS THAI HEALTH PROMOTION FOUNDATION ANTI-SMOKING CAMPAIGN	BBDO BANGKOK	THAILAND	Bronze
HELP FIND ME MISSING PERSONS ADVOCACY NETWORK NON-PROFIT ORGANISATION	GREY GROUP Singapore	SINGAPORE	Short List
LIFE SAVING DOT TALWAR BINDI BINDI	GREY GROUP Singapore	SINGAPORE	Bronze
BLOODBOOK PALANG MERAH INDONESIA BLOODBOOK	LEO BURNETT INDONESIA Jakarta	INDONESIA	Bronze
GAME OF BALLS BLUE BALL FOUNDATION TESTICULAR CANCER AWARENESS	M&C SAATCHI Sydney	AUSTRALIA	Silver
DONATION POSTERS PUBLIC TRANSPORT VICTORIA CHARITY	GPY&R Melbourne	AUSTRALIA	Bronze
BREAST CREAM NEW ZEALAND BREAST CANCER FOUNDATION BREAST CANCER AWARENESS	COLENSO BBDO Auckland	NEW ZEALAND	Silver
E01 Integrated Campaign Led by Direct
#MYFAMILYCAN SPC ARDMONA PACKAGED FRUIT AND VEGETABLES	LEO BURNETT MELBOURNE	AUSTRALIA	Short List
E02 Cost/Creative Performance Direct Marketing Campaign
HELP FIND ME MISSING PERSONS ADVOCACY NETWORK NON-PROFIT ORGANISATION	GREY GROUP Singapore	SINGAPORE	Bronze
#LACEITUP YOUTH OFF THE STREETS NOT-FOR-PROFIT ORGANIZATION	MINDSHARE Sydney	AUSTRALIA	Short List
F01 Writing for Direct
INFREQUENT FLYERS CLUB TIGERAIR INFREQUENT FLYERS CLUB	McCANN MELBOURNE	AUSTRALIA	Bronze
F02 Art Direction/Design for Direct
COVER RACISM CEYLON NEWSPAPERS NEWSPAPER	TBWA\SRI LANKA Colombo	SRI LANKA	Short List