Title Brand Product / Service Entrant Company Location Award
A02 Dimensional Mailings
$HRED
BANK OF NEW ZEALAND
HOME LOAN
COLENSO BBDO Auckland NEW ZEALAND

Gold Spike

A03 Targeted Ambient Media: Small Scale
TALKABLE VEGETABLES
HUG MART
SUPERMARKET
HAKUHODO Tokyo JAPAN
Short List
MORNING LIKE A KING
BURGER KING
BURGER KING
CHEIL WORLDWIDE Seoul SOUTH KOREA
Short List
REDUCE SPEED DIAL
VOLKSWAGEN
VOLKSWAGEN
COLENSO BBDO Auckland NEW ZEALAND

Gold Spike

TRUE WETSUITS
QUIKSILVER JAPAN
WETSUITS
TBWA\HAKUHODO Tokyo JAPAN
Short List
SHARE THE LOAD
P&G INDIA
ARIEL MATIC
BBDO INDIA Mumbai INDIA

Gold Spike

GREAT WARM UP CUP
THE NORTH FACE
TNF100 ULTRA MARATHON
FRED & FARID SHANGHAI CHINA
Bronze
A04 Targeted Ambient Media: Large Scale
A MESSAGE TO SPACE
HYUNDAI MOTOR COMPANY
HYUNDAI MOTOR COMPANY
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Bronze
HUMAN CLAW MACHINE
PEPSICO FOODS TAIWAN CO.
LAY'S
J. WALTER THOMPSON TAIWAN Taipei CHINESE TAIPEI
Short List
ONLY GAYTM IN THE VILLAGE
ANZ
ANZ BANK
WHYBIN\TBWA GROUP MELBOURNE AUSTRALIA
Bronze
STAY WITH PRIDE
AIRBNB
AIRBNB
WHYBIN\TBWA GROUP SYDNEY AUSTRALIA
Bronze
MCTOLLBOOTH
McDONALD'S
McDONALD'S
LEO BURNETT GROUP MANILA THE PHILIPPINES
Short List
THE KICK-BAG JOURNEY
AMERICAN TOURISTER
VIVOLITE LUGGAGE
CJ WORX Bangkok THAILAND
Silver
A05 Direct Response Print or Standard Outdoor, including Inserts
THE TEST DRIVE BILLBOARD
LAND ROVER
LAND ROVER
Y&R SINGAPORE SINGAPORE
Silver
DONATION POSTERS
PUBLIC TRANSPORT VICTORIA
CHARITY
GPY&R Melbourne AUSTRALIA
Bronze
B01 Use of Digital Marketing 
INFREQUENT FLYERS CLUB
TIGERAIR
INFREQUENT FLYERS CLUB
McCANN MELBOURNE AUSTRALIA
Bronze
’LEAVE IT TO US’ REQUEST SYSTEM
AIR NEW ZEALAND
AIR NEW ZEALAND
ASATSU-DK Tokyo JAPAN
Short List
TOUCH THE PICKLE
P&G INDIA
WHISPER
BBDO INDIA Mumbai INDIA
Short List
CATSTACAM
MARS PETCARE AUSTRALIA
WHISKAS
CLEMENGER BBDO SYDNEY AUSTRALIA
Short List
GAME OF BALLS
BLUE BALL FOUNDATION
TESTICULAR CANCER AWARENESS
M&C SAATCHI Sydney AUSTRALIA
Bronze
B02 Use of Other Digital Solutions in a Direct Marketing Campaign
A MESSAGE TO SPACE
HYUNDAI MOTOR COMPANY
HYUNDAI MOTOR COMPANY
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Short List
PANICOUPON
CULTURE CONVENIENCE CLUB
PANICOUPON
HAKUHODO Tokyo JAPAN

Gold Spike

LOOK AT ME
SAMSUNG ELECTRONICS
SAMSUNG ELECTRONICS
CHEIL WORLDWIDE Seoul SOUTH KOREA
Bronze
4G4GOOD
STARHUB
4G
DDB GROUP SINGAPORE SINGAPORE
Bronze
EYE PLAY THE PIANO
THE UNIVERSITY OF TSUKUBA’S SPECIAL NEEDS SCHOOLS
THE UNIVERSITY OF TSUKUBA’S SPECIAL NEEDS SCHOOLS
HAKUHODO KETTLE Tokyo JAPAN
Short List
THE DOLMIO PEPPER HACKER
MARS FOOD AUSTRALIA
DOLMIO
CLEMENGER BBDO SYDNEY AUSTRALIA
Short List
PEDIGREE FOUND
MARS
PEDIGREE
COLENSO BBDO Auckland NEW ZEALAND
Short List
B03 Use of Social in a Direct Marketing Campaign
I HATE THAILAND
TOURISM AUTHORITY OF THAILAND
TOURISM AUTHORITY OF THAILAND
THE LEO BURNETT GROUP THAILAND Bangkok THAILAND
Short List
IT'S YOUR CALL
3AW
SPORTS RADIO
WHYBIN\TBWA GROUP MELBOURNE AUSTRALIA
Grand Prix
BLOODBOOK
PALANG MERAH INDONESIA
BLOODBOOK
LEO BURNETT INDONESIA Jakarta INDONESIA
Bronze
TOUCH THE PICKLE
P&G INDIA
WHISPER
BBDO INDIA Mumbai INDIA
Short List
MELANOMA LIKES ME
MELANOMA PATIENTS AUSTRALIA
MELANOMA AWARENESS
GPY&R Brisbane AUSTRALIA

Gold Spike

THE KICK-BAG JOURNEY
AMERICAN TOURISTER
VIVOLITE LUGGAGE
CJ WORX Bangkok THAILAND
Silver
#MACITBETTER
MCDONALD'S
BIG MAC
DDB Sydney AUSTRALIA
Bronze
C01 Acquisition & Retention
IT'S YOUR CALL
3AW
SPORTS RADIO
WHYBIN\TBWA GROUP MELBOURNE AUSTRALIA

Gold Spike

C02 Product Launch/re-Launch
4G4GOOD
STARHUB
4G
DDB GROUP SINGAPORE SINGAPORE
Short List
THE KICK-BAG JOURNEY
AMERICAN TOURISTER
VIVOLITE LUGGAGE
CJ WORX Bangkok THAILAND
Silver
D01 Fast Moving Consumer Goods
ANTI-BACTERIAL RED PACKET
UNILEVER CHINA
LIFEBUOY TOTAL 10 BAR SOAP
BBH CHINA Shanghai CHINA
Short List
#MYFAMILYCAN
SPC ARDMONA
PACKAGED FRUIT AND VEGETABLES
LEO BURNETT MELBOURNE AUSTRALIA
Short List
D02 Consumer Products (incl. Durable Goods)
LOOK AT ME
SAMSUNG ELECTRONICS
SAMSUNG ELECTRONICS
CHEIL WORLDWIDE Seoul SOUTH KOREA
Short List
LIFELIVE
SAMSUNG
GEAR VR
LEO BURNETT SYDNEY AUSTRALIA
Short List
TRUE WETSUITS
QUIKSILVER JAPAN
WETSUITS
TBWA\HAKUHODO Tokyo JAPAN
Short List
GREAT WARM UP CUP
THE NORTH FACE
TNF100 ULTRA MARATHON
FRED & FARID SHANGHAI CHINA
Short List
D03 Travel, Leisure & Retail (including e-commerce & restaurants)
INFREQUENT FLYERS CLUB
TIGERAIR
INFREQUENT FLYERS CLUB
McCANN MELBOURNE AUSTRALIA
Silver
I HATE THAILAND
TOURISM AUTHORITY OF THAILAND
TOURISM AUTHORITY OF THAILAND
THE LEO BURNETT GROUP THAILAND Bangkok THAILAND
Short List
YOU WISH FISH
BCF
LOYALTY PROGRAM
GPY&R Brisbane AUSTRALIA
Silver
#MACITBETTER
MCDONALD'S
BIG MAC
DDB Sydney AUSTRALIA
Short List
D04 Financial Services, Commercial Public Services, Business Products & Services
VISUAL DICTIONARY
BRITISH COUNCIL
PRIVATE EDUCATION
GREY GROUP Singapore SINGAPORE
Short List
ONLY GAYTM IN THE VILLAGE
ANZ
ANZ BANK
WHYBIN\TBWA GROUP MELBOURNE AUSTRALIA
Bronze
D05 Publications & Media
IT'S YOUR CALL
3AW
SPORTS RADIO
WHYBIN\TBWA GROUP MELBOURNE AUSTRALIA
Silver
D06 Corporate Image & Communication
A MESSAGE TO SPACE
HYUNDAI MOTOR COMPANY
HYUNDAI MOTOR COMPANY
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Short List
TOUCH THE PICKLE
P&G INDIA
WHISPER
BBDO INDIA Mumbai INDIA
Short List
D07 Charities, Public Health, Safety & Awareness Messages
THE MESSAGE FROM THE LUNGS
THAI HEALTH PROMOTION FOUNDATION
ANTI-SMOKING CAMPAIGN
BBDO BANGKOK THAILAND
Bronze
HELP FIND ME
MISSING PERSONS ADVOCACY NETWORK
NON-PROFIT ORGANISATION
GREY GROUP Singapore SINGAPORE
Short List
LIFE SAVING DOT
TALWAR BINDI
BINDI
GREY GROUP Singapore SINGAPORE
Bronze
BLOODBOOK
PALANG MERAH INDONESIA
BLOODBOOK
LEO BURNETT INDONESIA Jakarta INDONESIA
Bronze
GAME OF BALLS
BLUE BALL FOUNDATION
TESTICULAR CANCER AWARENESS
M&C SAATCHI Sydney AUSTRALIA
Silver
DONATION POSTERS
PUBLIC TRANSPORT VICTORIA
CHARITY
GPY&R Melbourne AUSTRALIA
Bronze
BREAST CREAM
NEW ZEALAND BREAST CANCER FOUNDATION
BREAST CANCER AWARENESS
COLENSO BBDO Auckland NEW ZEALAND
Silver
E01 Integrated Campaign Led by Direct
#MYFAMILYCAN
SPC ARDMONA
PACKAGED FRUIT AND VEGETABLES
LEO BURNETT MELBOURNE AUSTRALIA
Short List
E02 Cost/Creative Performance Direct Marketing Campaign
HELP FIND ME
MISSING PERSONS ADVOCACY NETWORK
NON-PROFIT ORGANISATION
GREY GROUP Singapore SINGAPORE
Bronze
#LACEITUP
YOUTH OFF THE STREETS
NOT-FOR-PROFIT ORGANIZATION
MINDSHARE Sydney AUSTRALIA
Short List
F01 Writing for Direct
INFREQUENT FLYERS CLUB
TIGERAIR
INFREQUENT FLYERS CLUB
McCANN MELBOURNE AUSTRALIA
Bronze
F02 Art Direction/Design for Direct
COVER RACISM
CEYLON NEWSPAPERS
NEWSPAPER
TBWA\SRI LANKA Colombo SRI LANKA
Short List