Spikes Asia 2023

Title Brand Product / Service	Entrant Company	Location	Award
D07 Charities, Public Health, Safety & Awareness Messages
ALCOHO-LOCK / WORLD'S FIRST BREATHALYZER BIKE LOCK KOOWHO ALCOHO-LOCK	GREY TOKYO	JAPAN
PROJECT RESUME SALAAM BOMBAY FOUNDATION EDUCATION OF UNDERPRIVILEGED GIRLS	FCBULKA GROUP Mumbai	INDIA
FAMILY MEALS MATTER: TURING MEALTIME SERMONS INTO CONVERSATIONS MONDE NISSIN CORPORATION PUBLIC AWARENESS MESSAGE	PUBLICIS JIMENEZBASIC Makati City	THE PHILIPPINES
WE-FI ONE (SINGAPORE) CHARITY	J. WALTER THOMPSON SINGAPORE	SINGAPORE
ORANGE RIBBON BEAUTIFUL FOUNDATION ORANGE RIBBON	HS AD Seoul	SOUTH KOREA
DAYCON NOTIFICATION ICONS FOR INTERNATIONAL DAYS LG ELECTRONICS MOBILE PHONE	HS AD Seoul	SOUTH KOREA
DONATION POSTERS PUBLIC TRANSPORT VICTORIA CHARITY	GPY&R Melbourne	AUSTRALIA	Bronze
KITE JIVDAYA CHARITABLE TRUST JIVDAYA CHARITABLE TRUST	McCANN WORLDGROUP INDIA Mumbai	INDIA
KEEP THE STORY ALIVE NATIONAL UNION OF JOURNALISTS OF THE PHILIPPINES COMMEMORATING THE 5TH ANNIVERSARY OF THE MAGUINDANAO MASSACRE	BBDO GUERRERO Makati City	THE PHILIPPINES
BREAST CREAM NEW ZEALAND BREAST CANCER FOUNDATION BREAST CANCER AWARENESS	COLENSO BBDO Auckland	NEW ZEALAND	Silver
DONATE-POLINE CHILDFUNDKOREA CHARITY	HS AD Seoul	SOUTH KOREA
RAKHIS FROM AAREY SAVEAAREY.ORG SAVEAAREY.ORG	TBWA\INDIA Mumbai	INDIA
E01 Integrated Campaign Led by Direct
SHINE CANON CAMERAS	LEO BURNETT SYDNEY	AUSTRALIA
COWAY WATER BREAK PROGRAM PRIMARY CLIENT WATER DRINK	INNOCEAN WORLDWIDE Seoul	SOUTH KOREA
SALUTING THE WORLD’S MOST RESPECTED ADVERTISING AGENCIES POAD GROUP 1/4 CENTURY OF SEEING	THINKING WITHOUT THINKING Hong Kong	HONG KONG
#MYFAMILYCAN SPC ARDMONA PACKAGED FRUIT AND VEGETABLES	LEO BURNETT MELBOURNE	AUSTRALIA	Short List
A MESSAGE FROM YOUR FUTURE BABY WYETH MATERNA MATERNAL SUPPLEMENTS	OMD HONG KONG	HONG KONG
LOVE FROM LAND ROVER LAND ROVER NEW ZEALAND AUTOMOTIVE	Y&R NZ Auckland	NEW ZEALAND
THE GREAT WARM UP THE NORTH FACE TNF100 ULTRA MARATHON	FRED & FARID SHANGHAI	CHINA
RAKHIS FROM AAREY SAVEAAREY.ORG SAVEAAREY.ORG	TBWA\INDIA Mumbai	INDIA
E02 Cost/Creative Performance Direct Marketing Campaign
FREE-NITURE GOGO VAN DELIVERY & LOGISTIC SERVICE	LEO BURNETT HONG KONG	HONG KONG
CHILD FOR SALE CHINA’S SOCIAL ASSISTANCE FOUNDATION (CSAF) CHARITY	BBH CHINA Shanghai	CHINA
HAUS OF VERSANT FUJI XEROX NEW ZEALAND VERSANT 2100 DIGITAL PRINTER	REPUBLIK COMMUNICATIONS Auckland	NEW ZEALAND
WEARABLEBOTTLE SUNTORY BUSINESS EXPERT CORPORATE SOCIAL RESPONSIBILITY	TOHOKUSHINSHA FILM CORPORATION Tokyo	JAPAN
INSPIRING SPIRIT SCOOT AIRLINE	SAATCHI & SAATCHI Singapore	SINGAPORE
TAOM IS HERE BINGGRAE JUICE	CREATIVIA Seoul	SOUTH KOREA
A NEW STRAND OF HAIR, A NEW PAGE IN LIFE. L'OREAL PARIS L'OREAL PARIS EXCELLENCE	McCANN WORLDGROUP Jakarta	INDONESIA
HELP FIND ME MISSING PERSONS ADVOCACY NETWORK NON-PROFIT ORGANISATION	GREY GROUP Singapore	SINGAPORE	Bronze
#LACEITUP YOUTH OFF THE STREETS NOT-FOR-PROFIT ORGANIZATION	MINDSHARE Sydney	AUSTRALIA	Short List
OVERCOMING INERTIA IN RECALCITRANT GOVERNMENT BUYERS GODREJ INTERIO OFFICE FURNITURE	SELECT DIRECT MARKETING COMMUNICATIONS Mumbai	INDIA
F01 Writing for Direct
INFREQUENT FLYERS CLUB TIGERAIR INFREQUENT FLYERS CLUB	McCANN MELBOURNE	AUSTRALIA	Bronze
MOM'S FIRST BIRTHDAY P&G PAMPERS	BEACON COMMUNICATIONS Tokyo	JAPAN
DEAR MR. TERRY SAVAGE INDIAN CONFEDERATION OF NGOS (ICONGO) APPEAL	BBDO INDIA Gurgaon	INDIA
F02 Art Direction/Design for Direct
CHILD FOR SALE CHINA’S SOCIAL ASSISTANCE FOUNDATION (CSAF) CHARITY	BBH CHINA Shanghai	CHINA
THE TATTOO FLYER TOURISM AUTHORITY OF THAILAND TOURISM AUTHORITY OF THAILAND	THE LEO BURNETT GROUP THAILAND Bangkok	THAILAND
COVER RACISM CEYLON NEWSPAPERS NEWSPAPER	TBWA\SRI LANKA Colombo	SRI LANKA	Short List
CROSSTALK JAPAN FOOTBALL ASSOCIATION PAPER	DENTSU Tokyo	JAPAN
F03 Customer Journey
HIDDEN SUGAR RECEIPT COLGATE PALMOLIVE COLGATE SUGAR ACID NEUTRALIZER TOOTHPASTE	RED FUSE COMMUNICATIONS Hong Kong	HONG KONG
CHARGE THE LIFE SAMSUNG ELECTRONICS EXTERNAL BATTERY PACK ANIMAL EDITION	CHEIL WORLDWIDE Seoul	SOUTH KOREA
THE CODE WORD BAYER CANESTEN	J. WALTER THOMPSON HONG KONG	HONG KONG
A NEW STRAND OF HAIR, A NEW PAGE IN LIFE L'OREAL PARIS L'OREAL PARIS EXCELLENCE	McCANN WORLDGROUP Jakarta	INDONESIA
UNBOX YOURSELF ZIHUA CREATIVE ONLINE EDUCATION PLATFORM	GOODSTEIN Shanghai	CHINA
MCTOLLBOOTH McDONALD'S McDONALD'S	LEO BURNETT GROUP MANILA	THE PHILIPPINES
THE FLYING FARM FRIESLANDCAMPINA VIETNAM DUTCH LADY 20+	LEO BURNETT VIETNAM Ho Chi Minh City	VIETNAM
WATCH IT WITH THE S6 SAMSUNG GALAXY S6	LEO BURNETT VIETNAM Ho Chi Minh City	VIETNAM

D07 Charities, Public Health, Safety & Awareness Messages
ALCOHO-LOCK / WORLD'S FIRST BREATHALYZER BIKE LOCK
KOOWHO / ALCOHO-LOCK

GREY TOKYO

JAPAN
PROJECT RESUME
SALAAM BOMBAY FOUNDATION / EDUCATION OF UNDERPRIVILEGED GIRLS

FCBULKA GROUP Mumbai

INDIA
FAMILY MEALS MATTER: TURING MEALTIME SERMONS INTO CONVERSATIONS
MONDE NISSIN CORPORATION / PUBLIC AWARENESS MESSAGE

PUBLICIS JIMENEZBASIC Makati City

THE PHILIPPINES
WE-FI
ONE (SINGAPORE) / CHARITY

J. WALTER THOMPSON SINGAPORE

SINGAPORE
ORANGE RIBBON
BEAUTIFUL FOUNDATION / ORANGE RIBBON

HS AD Seoul

SOUTH KOREA
DAYCON NOTIFICATION ICONS FOR INTERNATIONAL DAYS
LG ELECTRONICS / MOBILE PHONE

HS AD Seoul

SOUTH KOREA
DONATION POSTERS
PUBLIC TRANSPORT VICTORIA / CHARITY

GPY&R Melbourne

AUSTRALIA

Bronze
KITE
JIVDAYA CHARITABLE TRUST / JIVDAYA CHARITABLE TRUST

McCANN WORLDGROUP INDIA Mumbai

INDIA
KEEP THE STORY ALIVE
NATIONAL UNION OF JOURNALISTS OF THE PHILIPPINES / COMMEMORATING THE 5TH ANNIVERSARY OF THE MAGUINDANAO MASSACRE

BBDO GUERRERO Makati City

THE PHILIPPINES
BREAST CREAM
NEW ZEALAND BREAST CANCER FOUNDATION / BREAST CANCER AWARENESS

COLENSO BBDO Auckland

NEW ZEALAND

Silver
DONATE-POLINE
CHILDFUNDKOREA / CHARITY

HS AD Seoul

SOUTH KOREA
RAKHIS FROM AAREY
SAVEAAREY.ORG / SAVEAAREY.ORG

TBWA\INDIA Mumbai

INDIA