| Title | WATER LAMP |
| Brand | THE NORTH FACE PHILIPPINES |
| Product / Service | THE NORTH FACE PHILIPPINES |
| Category | A03. Targeted Ambient Media: Small Scale |
| Entrant | Y&R PHILIPPINES Manila, THE PHILIPPINES |
| Entrant Company | Y&R PHILIPPINES Manila, THE PHILIPPINES |
| Advertising Agency | Y&R PHILIPPINES Manila, THE PHILIPPINES |
| Name | Company | Position |
|---|---|---|
| Marcus Rebeschini | Y&R Asia | Executive Creative Director/Asia |
| Badong Abesamis | Y&R Philippines | Executive Creative Director |
| Herbert Hernandez | Y&R Philippines | Executive Creative Officer |
| Sandy Salurio | Y&R Philippines | Executive Art Director |
| Shackie Caccam | Y&R Philippines | Associate Creative Director |
| Az Talal | Y&R Philippines | Copywriter |
| Karl Nylander | Y&R Philippines | Art Director |
| Carlos Averion | Y&R Philippines | Studio Manager/Final Artist |
| Ariel Bautista | Y&R Philippines | Print Producer |
| Emir Shafri | Y&R Singapore | Associate Creative Director |
| Hisashi Matsui | Y&R Singapore | Art Director |
| Cassie Ng | Y&R Singapore | Art Director |
| Poma Malantic | Y&R Philippines | Business Unit Director |
| Ria Dhutti | Y&R Philippines | Account Supervisor |
The entry was sent to key opinion leaders the target follows online, prompting them to create the lamp, and post a picture of it on their social network, generating massive exposure for the brand.
The North Face Water Lamp enables the adventurer to explore even at night, dovetailing well with the brand mantra that we should 'never stop exploring.'
Filipinos 40 years and under brimming with the spirit of adventure.
Posts on The North Face Water Lamp garnered thousands and thousands of likes, and 4.74 million impressions for the brand only weeks after the idea was launched.