WATER LAMP

TitleWATER LAMP
BrandTHE NORTH FACE PHILIPPINES
Product / ServiceTHE NORTH FACE PHILIPPINES
CategoryA03. Targeted Ambient Media: Small Scale
EntrantY&R PHILIPPINES Manila, THE PHILIPPINES
Entrant Company Y&R PHILIPPINES Manila, THE PHILIPPINES
Advertising Agency Y&R PHILIPPINES Manila, THE PHILIPPINES

Credits

Name Company Position
Marcus Rebeschini Y&R Asia Executive Creative Director/Asia
Badong Abesamis Y&R Philippines Executive Creative Director
Herbert Hernandez Y&R Philippines Executive Creative Officer
Sandy Salurio Y&R Philippines Executive Art Director
Shackie Caccam Y&R Philippines Associate Creative Director
Az Talal Y&R Philippines Copywriter
Karl Nylander Y&R Philippines Art Director
Carlos Averion Y&R Philippines Studio Manager/Final Artist
Ariel Bautista Y&R Philippines Print Producer
Emir Shafri Y&R Singapore Associate Creative Director
Hisashi Matsui Y&R Singapore Art Director
Cassie Ng Y&R Singapore Art Director
Poma Malantic Y&R Philippines Business Unit Director
Ria Dhutti Y&R Philippines Account Supervisor

The Brief

The entry was sent to key opinion leaders the target follows online, prompting them to create the lamp, and post a picture of it on their social network, generating massive exposure for the brand.

Creative Execution

The North Face Water Lamp enables the adventurer to explore even at night, dovetailing well with the brand mantra that we should 'never stop exploring.'

Describe the creative solution to the brief/objective.

Filipinos 40 years and under brimming with the spirit of adventure.

Results

Posts on The North Face Water Lamp garnered thousands and thousands of likes, and 4.74 million impressions for the brand only weeks after the idea was launched.