| Title | THE TATTOO FLYER |
| Brand | TOURISM AUTHORITY OF THAILAND |
| Product / Service | TOURISM AUTHORITY OF THAILAND |
| Category | A03. Targeted Ambient Media: Small Scale |
| Entrant | THE LEO BURNETT GROUP THAILAND Bangkok, THAILAND |
| Entrant Company | THE LEO BURNETT GROUP THAILAND Bangkok, THAILAND |
| Advertising Agency | THE LEO BURNETT GROUP THAILAND Bangkok, THAILAND |
| Name | Company | Position |
|---|---|---|
| Sompat Trisadikun | The Leo Burnett Group Thailand | Chief Creative Officer |
| Paruj Daorai | The Leo Burnett Group Thailand | Executive Creative Director |
| Paroon Suthaveepramochanon | The Leo Burnett Group Thailand | Creative Group Head |
| Paroon Suthaveepramochanon | The Leo Burnett Group Thailand | Art Director |
| Parthompong Lourngpan | The Leo Burnett Group Thailand | Art Director |
| Paruj Daorai | The Leo Burnett Group Thailand | Art Director |
| Sompat Trisadikun | The Leo Burnett Group Thailand | Art Director |
| Supachai Limvutivong | The Leo Burnett Group Thailand | Copywriter |
| Samira Thancharoenkit | The Leo Burnett Group Thailand | Account Management Director |
| Pimsorn Chanpa | The Leo Burnett Group Thailand | Account Executive |
| Thanakorn Leeramass | The Leo Burnett Group Thailand | Editor |
| Somchai Sanchaichana | Super Son’s Day | Producer |
We changed the format of our tourism flyer to series of tattoo designs. With any smartphone, the tattoos could be scanned that redirected the user to series of videos that contained different stories promoting Thailand.
The tattoo flyer attracted international tourism expo attendees. And get them to interact with the tattoo through their mobile phone.
We changed the format of our tourism flyer to series of tattoo designs. With any smartphone, the tattoos could be scanned that redirected the user to series of videos that contained different stories promoting Thailand.
People who attend an international expo. They are potential tourist who look for their next destination.
The Tattoo Flyers gained huge attention at the CITM Shanghai Expo. Phenomenal amount of tattoos were given out during the event, making the Tattoo Flyers a must have item that drew large crowds to Thailand’s booth. With the cost of US $0.25 a piece, tattoo flyers was one of the drivers that contributed to a 42% increase, a highest ever number of Chinese tourists visiting Thailand after the expo With the success of the Tattoo Flyers, Tourism Authority of Thailand has planned on bring it to other international tourism expos around the world.