The Brief

Because of the increasing rate of flat and rent prices, people in Hong Kong relocate quite frequently. However, moving houses is an expensive affair because: 1) Disposing furniture requires a disposal fee. 2) You have to buy new furniture for your new place. As GoGo Van is a logistics and delivery company based in HK, this gave us a good opportunity – creating a furniture store platform to bridge up the needs of those disposing and buying new furniture. Old furniture is disposed for free virtually and given away free as well. In addition, for every deal, GoGo Van has essentially become their go to choice for delivery. As a result, we create new demand for our service and directly drive more orders, which generates distinctive growth in business.

Creative Execution

To bridge up those disposing and buying new furniture, GoGo Van came up with a unique concept, GoGo Free-niture. It collects old furniture for $0 disposal fee, and gives this furniture away also priced at $0, the person only has to pay for the delivery. When someone needs to dispose old furniture, they simply go to our GoGo Free-niture website and upload its pictures and tag the location - now, the furniture is on our virtual shelf. People interested in owning the furniture go to our website and select what they want and enter their location. We calculate the delivery charges and send it to your door. This way, GoGo Van created a new source of revenue.

Describe the creative solution to the brief/objective.

People in Hong Kong tend to relocate frequently. Logistics and delivery companies like GoGo Van become essential for them to move houses. However, moving houses is an expensive affair – apart from the delivery charge, disposing furniture requires a payment of a disposal fee due to government regulation. On top of that, when moving in a new house people need to buy new furniture again. This is a burden to Hong Kongers, so they are always looking for ways to save cost.

Results

Through GoGo Free-niture, the disposal fee for discarding old furniture is saved; the burden for tenants to buy new furniture is lightened, as there is no need to spend for new furniture. They just need to pay for the delivery. This way, GoGo Van has also started a new service. This virtual furniture store incurred zero storage or operation cost because no physical warehouse or retail shop is needed. Furthermore, our source of furniture is also free, which helped us to start a new service and generate distinctive business growth with no cost needed. Just 1 ride benefits 3 sides. This is GoGo Free-niture.