The Brief

For the first time, we wanted to show that music could follow our movement. For this campaign, music was at the core, with the feature of A Bu, a young and talented piano player and Bing Bing, an opera singer. For the music and tech lovers that Sennheiser is targeting, it was an interesting way to enjoy a different audio and visual experience.

Creative Execution

For the first time, we wanted to show that music could follow our movement. For this campaign, music was at the core, with the feature of A Bu, a young and talented piano player and Bing Bing, an opera singer. For the music and tech lovers that Sennheiser is targeting, it was an interesting way to enjoy a different audio and visual experience.

Describe the creative solution to the brief/objective.

We created an interactive site using movement detection: an intuitive way to create a unique sound and visual experience. On the right is Bing Bing, an opera soprano singer, and on the left side is A Bu, a 14 years old piano genius. When leaning the head on the right or on the left, users can discover a completely different visual and audio experience each time.

Results

The site gathered more than 400,000 page views, with more than 1,30 minutes spent on the site by visit. On Weibo, the news gathered more than 40 million views, with 14,000 reposts and 8,000 followers increase on the Sennheiser official Weibo account. International digital media talked about it, including L’ADN, Strategies, Great Ads, Digitaling, Coloribus, Digitown, Marketing Land, The Next Gag, Advertoblog, Creatividad Publicitaria, Marketing Dive, Welovead, Adquan, Chinadvertising, etc. The site was awarded Site of the Day on the 18th of December 2014 by the FWA.