| Title | FASHION EMERGENCY BOX |
| Brand | LILY |
| Product / Service | APPAREL |
| Category | A03. Targeted Ambient Media: Small Scale |
| Entrant | FRED & FARID SHANGHAI, CHINA |
| Entrant Company | FRED & FARID SHANGHAI, CHINA |
| Advertising Agency | FRED & FARID SHANGHAI, CHINA |
| Name | Company | Position |
|---|---|---|
| Fred & Farid | FRED & FARID SHANGHAI | Chief Creative Officers |
| Asterio Gutierrez, Feng Huang | FRED & FARID SHANGHAI | Creative Director |
| Marsha Savira | FRED & FARID SHANGHAI | Copywriter |
| Radouane Guissi, Jih-Jan Lee | FRED & FARID SHANGHAI | Art Director |
| Frances Alvarado | FRED & FARID SHANGHAI | Business Director |
| Nichole Niu, Kate Lu | FRED & FARID SHANGHAI | Account Manager |
| Jim Sun | - | Editor |
| Dora Zhang | FRED & FARID SHANGHAI | Agency Producer |
In fast-paced Shanghai, business is as fast as it is big. Million-dollar deals happen over…Short-notice CEO visits. Surprise board presentations. Sudden stakeholder meetings. With image critical in Chinese business, a fashion emergency could mean life or death for a company. So Lily, the label that makes “Business Fashion for all Occasions” introduces a new service: The Fashion Emergency Box. Each contains everything you need, right when you need it most. Add a formal twist to t-shirt and jeans with neutral blazers. Cover up see-through outfits with cardigans. Spice up a monochrome outfit with a vibrant scarf. Plus accessories, footwear, purses, Each in a range of styles and sizes. After your fashion emergency, just put it back. Or even take it home. Just pay via mobile.
The fashion emergency box provide OL the solution to be“just right” in every business occasions.
With image critical in Chinese business, a fashion emergency could mean life or death for a company. So Lily, the label that makes “Business Fashion for all Occasions” introduces a new service: The Fashion Emergency Box. Each contains everything you need, right when you need it most.
Hundreds of boxes were placed in participating offices in Shanghai. The campaign created marked interest in the brand as a trendy business fashion line ready to adapt to the changing times.