| Title | WALK WITH OUR CHILDREN |
| Brand | EK-CHAI DISTRIBUTION SYSTEM |
| Product / Service | TESCO LOTUS |
| Category | A03. Targeted Ambient Media: Small Scale |
| Entrant | GREYnJ UNITED Bangkok, THAILAND |
| Entrant Company | GREYnJ UNITED Bangkok, THAILAND |
| Advertising Agency | GREYnJ UNITED Bangkok, THAILAND |
| Advertising Agency 2 | NINEDOTZ Bangkok, THAILAND |
| Name | Company | Position |
|---|---|---|
| Jureeporn Thaidumrong | Nudejeh/Ninedotz | Chief Creative Officer |
| Kanaporn Hutcheson | Nudejeh/Ninedotz | Managing Director |
| Asawin Phanichwatana | Nudejeh/Ninedotz | Executive Creative Director |
| Thaweesak Nimmariarattana | Ninedotz | Creative Director |
| Adam Siriraka | Nudejeh | Associate Creative Director |
| Thanyaluck Pongacha | Nudejeh | Creative Group Head |
| Ratanaporn Songsermsawad | Ninedotz | Copywriter |
| Chatchawan Moonpradub | Ninedotz | Copywriter |
| Chanikarn Sitthiaree | Nudejeh | Copywriter |
| Taywin Navakunsuntorn | Ninedotz | Art Director |
| Vongjino Ketjariyanon | Nudejeh | Art Director |
| Nichanan Tunduan | Nudejeh/Ninedotz | Account Director |
| Pattrawan Muangsaisan | Nudejeh/Ninedotz | Account Executive |
| Donruethai Nimitpunya | Nudejeh/Ninedotz | Account Executive |
| Kidthungsamer Thongdang | Nudejeh | Agency Producer |
| Jongkoch Dusittanakarin | Nudejeh/Ninedotz | Strategic Planner |
Shoppers can simply pick up a donation card and pay on their way out. For every purchase, Tesco donated one pair of shoes to the children. We walked the walk by having Tesco Lotus executives walk barefoot to work. Then our promo film was shared online and immediately many joined in by sharing and participating.
Many children in Thailand have to walk barefoot to school everyday. A lot of people are willing to help, but there is no clear channel. Tesco Lotus, with its many locations around the country, wanted to do something about it. So we created the perfect channel. For those who want to donate a pair of shoes, they can simply pick up one of these cards and pay at the cashier on their way out. For every card purchased, Tesco donated one pair of shoes to the children in need.
For those who want to donate a pair of shoes.
The campaign successfully generated 22,390 purchases within just a few days – that’s a total of 22,390 pairs of shoes. The enthusiasm was beyond our expectations. As donations kept coming in, Tesco Lotus took the initiative to buy the children socks and new uniforms as well.