Describe the creative solution to the brief/objective.

The campaign targeted young adults, 18-35, who belong to middle or high social class. For them, the phone defines who they are and conveys their social status. iPhone is their preferred choice. They follow fashion and trends; with fascination for celebrities and love stories. We knew that our core audience is driven by passion for celebrities and love stories. So we created a film featuring famous Vietnamese celebrity, Thanh Hang, falling in love with a young strapping man in Paris. The film was shot in Europe capturing the sophisticated style and aesthetics aspired by Vietnamese.