The Brief

Our video was sent via email directly to the audience as a hyperlink.

Creative Execution

The talents that we try to attract are not unfamiliar with agencies knocking at their door, we try to differentiate ourselves with an approach that is personal, insightful and reminds them why they got into advertising in the first place. The takeout of our message is that in Saatchi you’re encouraged to pursue passion because it feeds your work.

Describe the creative solution to the brief/objective.

We would like to attract new talents that are passionate about advertising and share the same philosophy towards creativity. Saatchi & Saatchi believes in Lovemarks, the irrational affection that can be evoked by a strong creativity. We created these recruitment videos to show that at Saatchi you can have fun and most importantly be yourself.

Results

In a short span of time we’ve received 79 emails from applicants.