WATCH IT WITH THE S6

TitleWATCH IT WITH THE S6
BrandSAMSUNG
Product / ServiceGALAXY S6
CategoryF03. Customer Journey
EntrantLEO BURNETT VIETNAM Ho Chi Minh City, VIETNAM
Entrant Company LEO BURNETT VIETNAM Ho Chi Minh City, VIETNAM
Advertising Agency LEO BURNETT VIETNAM Ho Chi Minh City, VIETNAM
Media Agency STARCOM VIETNAM Ho Chi Minh City, VIETNAM
Media Agency 2 PERFORMICS Ho Chi Minh City, VIETNAM
Production Company WIZARD Ho Chi Minh City, VIETNAM
Production Company 2 BUTLERS, KINGS & QUEENS Barcelona, SPAIN
Production Company 3 KANTANA Ho Chi Minh City, VIETNAM

Credits

Name Company Position
Kate Bayona-Garcia Leo Burnett/ M&T (BCC) Head of Digital and Innovations
Jeremy Southern Leo Burnett/ M&T (BCC) Executive Creative Director
Paolo Garcia Leo Burnett/ M&T (BCC) Digital Creative Director
Du Tang Leo Burnett/ M&T (BCC) Head of Copy
Julian Brzoska Leo Burnett/ M&T (BCC) Digital Account Lead
Huyen Le Leo Burnett/ M&T (BCC) Social Account Manager
Phuong Ngo Leo Burnett/ M&T (BCC) Digital Design Lead / UX Designer
Anh Thu Nguyen Leo Burnett/ M&T (BCC) Digital Content Writer
Nguyen Vo Leo Burnett/ M&T (BCC) Digital Production Lead
Hung Tran Leo Burnett/ M&T (BCC) Technical Supervisor
Alok Bhute Leo Burnett Vietnam Strategic Planner
Thao Thi Nguyen Leo Burnett/ M&T (BCC) Head of Integrated Account Management
Phuc Tong Leo Burnett/ M&T (BCC) Senior Account Manager
Yen Nguyen Leo Burnett/ M&T (BCC) Senior Account Executive
Kate Thu Leo Burnett/ M&T (BCC) Production Manager
Susan Truong Leo Burnett/ M&T (BCC) Production Assistant

Describe the creative solution to the brief/objective.

The campaign targeted young adults, 18-35, who belong to middle or high social class. For them, the phone defines who they are and conveys their social status. iPhone is their preferred choice. They follow fashion and trends; with fascination for celebrities and love stories. We knew that our core audience is driven by passion for celebrities and love stories. So we created a film featuring famous Vietnamese celebrity, Thanh Hang, falling in love with a young strapping man in Paris. The film was shot in Europe capturing the sophisticated style and aesthetics aspired by Vietnamese.