Title Brand Product / Service Entrant Company Location Award
A01 Use of promotional stunts/live advertising/live shows/concerts & festivals
ANZ GAYTMS
ANZ
ANZ BANK
WHYBIN\TBWA GROUP MELBOURNE AUSTRALIA
Silver
BRING DOWN THE KING
SKY TELEVISION
GAME OF THRONES SEASON 4 LAUNCH
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
Gold
TUI CATCH A MILLION
HEINEKEN NEW ZEALAND
TUI BEER
APOLLONATION Auckland NEW ZEALAND
Gold
ZOO JEANS
KAMINE ZOOLOGICAL SUPPORT ASSOCIATION MINEKO-CLUB
ZOO JEANS
I&S BBDO Tokyo JAPAN
Bronze
JUMP PUMP
HINDUSTAN UNILEVER
TOILET SOAP
GEOMETRY GLOBAL Mumbai INDIA
Bronze
HONDA H2O
HONDA
HONDA FCX
LEO BURNETT MELBOURNE AUSTRALIA
Short List
DREAM2ADVANCE
VISA
WWW.DREAM2ADVANCE.COM
BBDO INDIA Mumbai INDIA
Bronze
REVIVING LEGENDS
JAPAN SPORT COUNCIL
NATIONAL STADIUM
DENTSU Tokyo JAPAN
Short List
MELBOURNE REMOTE CONTROL TOURIST
TOURISM VICTORIA
MELBOURNE REMOTE CONTROL TOURIST
CLEMENGER BBDO MELBOURNE AUSTRALIA
Silver
NIKE HOUSE OF MAMBA
NIKE SHANGHAI
NIKE BASKETBALL CHINA
AKQA London UNITED KINGDOM
Short List
CEBUANA REMEET
CEBUANA LHUILLIER
MONEY REMITTANCE
ACE SAATCHI & SAATCHI Manila THE PHILIPPINES
Short List
WIPE OFF 5
TRANSPORT ACCIDENT COMMISSION
ROAD SAFETY
GREY MELBOURNE AUSTRALIA
Short List
A02 Use of exhibitions and installations
ANZ GAYTMS
ANZ
ANZ BANK
WHYBIN\TBWA GROUP MELBOURNE AUSTRALIA
Silver
WORDS CAN BE WEAPONS
CENTER FOR PSYCHOLOGICAL RESEARCH, SHENYANG
CENTER FOR PSYCHOLOGICAL RESEARCH, SHENYANG
OGILVY BEIJING CHINA
Silver
NO CHILD BRIDES
CHILD SURVIVAL INDIA
CHILD SURVIVAL INDIA
HAVAS WORLDWIDE INDIA Gurgaon INDIA
Short List
NOT A BUG SPLAT
REPRIEVE / FOUNDATION FOR FUNDAMENTAL RIGHTS
DRONE STRIKES COLLATERAL DAMAGE AWARENESS
BBDO PAKISTAN Lahore PAKISTAN
Bronze
SADDLE BLOSSOMS
COGOO / CLEAN CITY ORGANIZATION
STOP ABANDONING BICYCLES
TBWA\HAKUHODO Tokyo JAPAN
Short List
UNGIVEN GIFTS
TRANSPORT ACCIDENT COMMISSION
ROAD SAFETY
GREY MELBOURNE AUSTRALIA
Silver
A03 Use of Merchandising/In-Store Marketing
MOZZIE BOX
SP BREWERY
SP LAGER
GPY&R Brisbane AUSTRALIA
Bronze
COKE 2ND LIFE CAPS
COCA-COLA
COKE 2ND LIFE FREE BOTTLE CAPS
OGILVY BEIJING CHINA
Short List
GIFT BOX
THE SALVATION ARMY, CROWN RELOCATIONS
RE-CYCLING
LEO BURNETT HONG KONG HONG KONG
Bronze
CHANGE THE BOTTLE, CHANGE THE GAME
LION
BEER
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
Short List
A04 Product Launch/Re-launch/Shopper Marketing
THE BOTTLED WALKMAN
SONY NEW ZEALAND
PRODUCT LAUNCH - RETAIL ADVERTISING
FCB NEW ZEALAND Auckland NEW ZEALAND
Silver
RADIANT RETURN
PZ CUSSONS
LAUNDRY DETERGENT
DDB GROUP MELBOURNE AUSTRALIA
Bronze
A06 Use of Print or Standard Outdoor in a Promotional Campaign
NOT A BUG SPLAT
REPRIEVE / FOUNDATION FOR FUNDAMENTAL RIGHTS
DRONE STRIKES COLLATERAL DAMAGE AWARENESS
BBDO PAKISTAN Lahore PAKISTAN
Bronze
A07 Use of Digital a in a Promotional Campaign
KFC PHONE STACK
KFC
KFC BRAND
BBDO PROXIMITY MALAYSIA Kuala Lumpur MALAYSIA
Short List
S-DRIVE
SAMSUNG
S_DRIVE
LEO BURNETT SYDNEY AUSTRALIA
Silver
THE MELBOURNE TWITTER CUP
TABCORP HOLDINGS
ONLINE BETTING
WHYBIN\TBWA GROUP SYDNEY AUSTRALIA
Short List
MAKE EVERY YARD COUNT
NIKE
NIKE CRICKET
JWT INDIA Bangalore INDIA
Bronze
A08 Other Digital Solutions in a Promotional Campaign
OFFLINE BOOK
MATH PAPER PRESS
PRINTED BOOKS
DDB GROUP SINGAPORE SINGAPORE
Short List
ALERT SHIRT
FOXTEL
FOXTEL SPORTS PACKAGE
CHE PROXIMITY Melbourne AUSTRALIA
Silver
KFC PHONE STACK
KFC
KFC BRAND
BBDO PROXIMITY MALAYSIA Kuala Lumpur MALAYSIA
Silver
HIBIKI GLASS
SUNTORY HOLDINGS
SUNTORY WHISKY HIBIKI
HAKUHODO KETTLE Tokyo JAPAN
Bronze
3D ON THE ROCKS
SUNTORY HOLDINGS
SUNTORY WHISKY
TBWA\HAKUHODO Tokyo JAPAN
Silver
MINUTE OF SILENCE
RSL AUSTRALIA
ANZAC APPEAL
DDB GROUP MELBOURNE AUSTRALIA
Short List
VIDEO STAMP
AUSTRALIA POST
VIDEO STAMP
CLEMENGER BBDO MELBOURNE AUSTRALIA
Short List
SOUND OF HONDA / AYRTON SENNA 1989
HONDA MOTOR CO
INTERNAVI
DENTSU Tokyo JAPAN
Grand Prix
A09 Use of Social in a Promotional Campaign
ANIMAL STRIKE
PAW JUSTICE
CHARITY
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
Bronze
LEARNINGS FROM SEEK LEARNINGS
SEEK
ONLINE EDUCATION PROVIDER
LEO BURNETT MELBOURNE AUSTRALIA
Short List
PHUBBING
MACQUARIE DICTIONARY
DICTIONARY
McCANN MELBOURNE AUSTRALIA
Short List
MINUTE OF SILENCE
RSL AUSTRALIA
ANZAC APPEAL
DDB GROUP MELBOURNE AUSTRALIA
Bronze
MELBOURNE REMOTE CONTROL TOURIST
TOURISM VICTORIA
MELBOURNE REMOTE CONTROL TOURIST
CLEMENGER BBDO MELBOURNE AUSTRALIA
Gold
MAKE EVERY YARD COUNT
NIKE
NIKE CRICKET
JWT INDIA Bangalore INDIA
Bronze
FOOTIFY FM
NATIONAL AUSTRALIA BANK
FOOTIFY FM
CLEMENGER BBDO MELBOURNE AUSTRALIA
Short List
B01 Corporate Image & Information
PLASTIC BOTTLE LIFE VEST
NUTIFOOD
NUTRITION PRODUCTS
Y&R VIETNAM Ho Chi Minh City VIETNAM
Short List
#THEWORLDS1STCROWDSOURCED3DPRINTEDQRCODELIVESTREAMEDVIAGOPROTOSMARTPHONEDRONEDEL
ADMA
CREATIVE FUEL
CUMMINS & PARTNERS Melbourne AUSTRALIA
Short List
B02 Fast Moving Consumer Goods
MOZZIE BOX
SP BREWERY
SP LAGER
GPY&R Brisbane AUSTRALIA
Short List
COKE 2ND LIFE CAPS
COCA-COLA
COKE 2ND LIFE FREE BOTTLE CAPS
OGILVY BEIJING CHINA
Short List
TUI BEER PLUMBER
HEINEKEN NEW ZEALAND
TUI BEER
SAATCHI & SAATCHI Auckland NEW ZEALAND
Bronze
TUI CATCH A MILLION
HEINEKEN NEW ZEALAND
TUI BEER
APOLLONATION Auckland NEW ZEALAND
Silver
HIBIKI GLASS
SUNTORY HOLDINGS
SUNTORY WHISKY HIBIKI
HAKUHODO KETTLE Tokyo JAPAN
Short List
3D ON THE ROCKS
SUNTORY HOLDINGS
SUNTORY WHISKY
TBWA\HAKUHODO Tokyo JAPAN
Silver
RADIANT RETURN
PZ CUSSONS
LAUNDRY DETERGENT
DDB GROUP MELBOURNE AUSTRALIA
Bronze
KFC PHONE STACK
KFC
KFC BRAND
BBDO PROXIMITY MALAYSIA Kuala Lumpur MALAYSIA
Bronze
B03 Consumer Products (incl. durable goods)
HONDA H2O
HONDA
HONDA FCX
LEO BURNETT MELBOURNE AUSTRALIA
Short List
REINVENTING THE AUTOGRAPH
ADIDAS
SPORTSWEAR
TBWA\SINGAPORE SINGAPORE
Silver
SOUND OF HONDA / AYRTON SENNA 1989
HONDA MOTOR CO
INTERNAVI
DENTSU Tokyo JAPAN
Silver
MAKE EVERY YARD COUNT
NIKE
NIKE CRICKET
JWT INDIA Bangalore INDIA
Bronze
B04 Consumer Services
ANZ GAYTMS
ANZ
ANZ BANK
WHYBIN\TBWA GROUP MELBOURNE AUSTRALIA
Bronze
GIFT BOX
THE SALVATION ARMY, CROWN RELOCATIONS
RE-CYCLING
LEO BURNETT HONG KONG HONG KONG
Silver
BRING DOWN THE KING
SKY TELEVISION
GAME OF THRONES SEASON 4 LAUNCH
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
Silver
OFFLINE BOOK
MATH PAPER PRESS
PRINTED BOOKS
DDB GROUP SINGAPORE SINGAPORE
Short List
MAWBIMA-MOSQUITO REPELLANT PAPER
CEYLON NEWSPAPERS
MAWBIMA
LEO BURNETT SOLUTIONS Colombo SRI LANKA
Silver
MELBOURNE REMOTE CONTROL TOURIST
TOURISM VICTORIA
MELBOURNE REMOTE CONTROL TOURIST
CLEMENGER BBDO MELBOURNE AUSTRALIA
Silver
B05 Fundraising, charities, appeals, non-profit organisations, public health & safety, public awareness
WORDS CAN BE WEAPONS
CENTER FOR PSYCHOLOGICAL RESEARCH, SHENYANG
CENTER FOR PSYCHOLOGICAL RESEARCH, SHENYANG
OGILVY BEIJING CHINA
Silver
ANIMAL STRIKE
PAW JUSTICE
CHARITY
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
Gold
NO CHILD BRIDES
CHILD SURVIVAL INDIA
CHILD SURVIVAL INDIA
HAVAS WORLDWIDE INDIA Gurgaon INDIA
Short List
AID COUTURE
PROCTER & GAMBLE
ARIEL & DOWNY PARFUM
LEO BURNETT MANILA THE PHILIPPINES
Short List
DUPÉ
YARRA VALLEY WATER
WATER UTILITIES
OGILVY MELBOURNE AUSTRALIA
Short List
NOT A BUG SPLAT
REPRIEVE / FOUNDATION FOR FUNDAMENTAL RIGHTS
DRONE STRIKES COLLATERAL DAMAGE AWARENESS
BBDO PAKISTAN Lahore PAKISTAN
Bronze
WORLD UNDER WATER
CARBONSTORY
SOCIAL PLATFORM FOR REDUCING CARBON FOOTPRINT
BBDO PROXIMITY SINGAPORE SINGAPORE
Short List
MINUTE OF SILENCE
RSL AUSTRALIA
ANZAC APPEAL
DDB GROUP MELBOURNE AUSTRALIA
Bronze
DREAM2ADVANCE
VISA
WWW.DREAM2ADVANCE.COM
BBDO INDIA Mumbai INDIA
Bronze
#UNSELFIE
TYPHOON YOLANDA APPEAL
FUNDRAISING
BBDO GUERRERO Makati City THE PHILIPPINES
Short List
SHARE MY DABBA
HAPPY LIFE WELFARE & DABBAWALA FOUNDATION
SHARE MY DABBA
McCANN WORLDGROUP Mumbai INDIA
Short List
C01 Integrated Campaign Led by Promo & Activation
HEART RACING
HOLDEN NZ
BARINA RS
OGILVY & MATHER Auckland NEW ZEALAND
Short List
WORDS CAN BE WEAPONS
CENTER FOR PSYCHOLOGICAL RESEARCH, SHENYANG
CENTER FOR PSYCHOLOGICAL RESEARCH, SHENYANG
OGILVY BEIJING CHINA
Bronze
TUI CATCH A MILLION
HEINEKEN NEW ZEALAND
TUI BEER
APOLLONATION Auckland NEW ZEALAND
Bronze
SAFE DRIVING PROGRAM
SAMSUNG
S_DRIVE
LEO BURNETT SYDNEY AUSTRALIA
Silver
AID COUTURE
PROCTER & GAMBLE
ARIEL & DOWNY PARFUM
LEO BURNETT MANILA THE PHILIPPINES
Short List