Title | COKE 2ND LIFE CAPS |
Brand | COCA-COLA |
Product / Service | COKE 2ND LIFE FREE BOTTLE CAPS |
Category | A03. Use of Merchandising/In-Store Marketing |
Entrant | OGILVY BEIJING, CHINA |
Entrant Company | OGILVY BEIJING, CHINA |
Advertising Agency | OGILVY BEIJING, CHINA |
Production Company | FATMAN FILMS Ho Chi Minh City, VIETNAM |
Name | Company | Position |
---|---|---|
Graham Fink | Ogilvy Beijing | Creative Director |
Juggi Ramakrishnan | Ogilvy Beijing | Creative Director |
Wilson Chow | Ogilvy Beijing | Creative Director |
Jiankai Lu | Ogilvy Beijing | Creative Director |
Juggi Ramakrishnan | Ogilvy Beijing | Copywriter |
Chenghao Xie | Ogilvy Beijing | Art Director |
Morris Ku | Ogilvy Beijing | Art Director |
Yongqiang Hu | Ogilvy Beijing | Art Director |
Gan He | Ogilvy Beijing | Art Director |
Xiaohang Liu | Ogilvy Beijing | Photographer |
Morris Ku | Ogilvy Beijing | Camera Operator |
Morris Ku | Ogilvy Beijing | Video Editor |
Jeff Wong | Ogilvy Beijing | Head Of Tv Production |
Lin Ma | Ogilvy Beijing | Agency Producer |
Tony Liang | Ogilvy Beijing | Agency Producer |
Chenghao Xie | Ogilvy Beijing | Designer |
Soonguan Poh | Ogilvy Beijing | Designer Director |
Tracy Wu | Ogilvy Beijing | Production Coordinator |
Andrew Kwan | Maxx Marketing Inc. | Production Director |
Eric Cheng | Maxx Marketing Inc. | Production Manager |
As part of its global sustainability program, Coke is looking for more and better solutions to reduce the use of plastic and increase re-use and recycling in Asia.
Our solution was both practical and cost-effective and could be tailored for different Asian markets. Coke in different Asian markets would choose different caps from the mix of 16 total caps to give consumers, depending on local tastes and preferences.
In our test market study, the people that came across this activity were delighted at how this extended the life of a Coke bottle imaginatively. Amidst the fun, there was always a moment of pause where the sustainability message clicked with them. They were putting the Coke bottle to great use in its second life...and yet they were also preventing it from going right into a landfill.
These new bottle caps will save a lot of bottles from ending up in landfills and ocean gyres, With used coke bottles transforming into bubble blowers, pencil sharpeners, paintbrushes, dumbbells and water squirters, our design solution also fits in with Coke’s brand platform of ‘Open Happiness”.