| Title | EXPEDIA VACATIONIZER |
| Brand | AIRASIAEXPEDIA MALAYSIA |
| Product / Service | HOLIDAY PACKAGES |
| Category | A08. Other Digital Solutions in a Promotional Campaign |
| Entrant | CREATIVE JUICE KUALA LUMPUR, MALAYSIA |
| Entrant Company | CREATIVE JUICE KUALA LUMPUR, MALAYSIA |
| Advertising Agency | CREATIVE JUICE KUALA LUMPUR, MALAYSIA |
| Name | Company | Position |
|---|---|---|
| Vj Anand | Creative Juice Kuala Lumpur | Creative Director |
| Sa’ad Hussein | Creative Juice Kuala Lumpur | Chief Creative Officer |
| Julian Yap | Creative Juice Kuala Lumpur | Senior Art Director |
| Shune | Creative Juice Kuala Lumpur | Senior Copywriter |
| Tamago | Creative Juice Kuala Lumpur | Digital Art Director |
| Cheah Yi Pin | TBWA Kuala Lumpur | Copywriter |
| Judy Wong | Creative Juice Kuala Lumpur | New Business Director |
| Tay Shen Thuu | Creative Juice Kuala Lumpur | Designer |
| Mika Tay | Creative Juice Kuala Lumpur | Art Director |
| Benson Clive | Creative Juice Kuala Lumpur | Agency Producer |
| Xin Yi | Creative Juice Kuala Lumpur | Designer |
| Chin Jin Cheok | Creative Juice Kuala Lumpur | Programmer |
| Iskandar Siva | TBWA Kuala Lumpur | Director/Producer |
| Wong Zhi Qin | Freelance | Producer |
| Mallory Lee | PRS Productions | Assistant Director |
| Ricky Chang | PRS Productions | Dop |
| Max Lee Chee Choong | PRS Productions | Cameraman |
| S.t. Fah | PRS Productions | Executive Producer |
| Nur Farahain | PRS Productions | Line Producer |
The brief: Elevate awareness of Expedia brand amongst Malaysian travellers. Achieve a 10% increase in sales (from the last AirAsia-Expedia travel fair).
The creative solution: The Expedia Vacationizer. The world's first mind-probing device that helps uncover anyone's dream vacation. Now, Expedia doesn't just provide the best deals, but also the best solution to figuring out the best one to choose.
People who tried the Vacationizer over the course of three days at the travel fair: 1,235 Travel fair attendance: Over 50,000 visitors (a 25% increase from the last travel fair hosted by AirAsia-Expedia) - thanks largely to Facebook shares of the Vacationizer in action. Holiday package sales: Increased by 15% when compared against numbers from the last travel fair hosted by AirAsia-Expedia (which exceeds the expected 10% increase).
Go to any travel fair and you’re met with a barrage of unbelievable offers. With so many to choose from, a limited holiday budget, plus having to deal with maddening crowds, it can be difficult to make the right pick. The Vacationizer helped travellers take their minds off the madness of making potentially hasty holiday selections.