The Brief

Kem Chicks is an upmarket grocery chain in Jakarta. They wanted to sell more meat, cheese and bread spreads. but Indonesians generally prefer rice over Western food.

Describe how the promotion developed from concept to implementation

The sandwich shelf-talker. We made a dummy of bread from foam and we placed on the shelf-talker in meat, cheese, and bread spreads to make a display like a stack of sandwich.

Describe the success of the promotion with both client and consumer including some quantifiable results

The sandwich shelf-talker created interest in sandwiches, drew attention to meat, cheese, and bread spreads resulting in a 12% increase in sales.

Explain why the method of promotion was most relevant to the product or service

Our goal to sell more meat, cheese, and bread spreads, promote sandwiches as snacks.