| Title | THE SANDWICH SHELF TALKER |
| Brand | KEM CHICKS |
| Product / Service | KEM CHICKS FOOD |
| Category | A03. Use of Merchandising/In-Store Marketing |
| Entrant | DENTSU SPARKS Jakarta, INDONESIA |
| Entrant Company | DENTSU SPARKS Jakarta, INDONESIA |
| Advertising Agency | DENTSU SPARKS Jakarta, INDONESIA |
| Name | Company | Position |
|---|---|---|
| Ted Lim | Dentsu Aegis Network | Chief Creative Officer |
| Rino Rinanditio | Dentsu Sparks | Creative Director |
| Irwan Fakhruddin | Dentsu Sparks | Creative Director |
| Erwin Tanudjojo | Dentsu Sparks | Art Director |
| Catharina Ajeng | Dentsu Sparks | Art Director |
| Erika Roebino | Dentsu Sparks | Copywriter |
| Ossa Oryza | Dentsu Sparks | Agency Producer |
| Taufik Ramadhan | Freelancer | Post Production |
| Andy | Freelancer | Production Designer |
Kem Chicks is an upmarket grocery chain in Jakarta. They wanted to sell more meat, cheese, and bread spreads, promote sandwiches as snacks.
The sandwich shelf-talker. We made a dummy of bread that we placed in meat, cheese, and bread spreads shelf-talker and we display it like a stack of sandwich.
The sandwich shelf-talker created interest in sandwiches, drew attention to the meat, cheese, and bread spreads resulting in a 12% increase in sales.
Our goal is to sell more meat, cheese, and bread spreads, promote sandwiches as snacks.