The Brief

In order to deliver the message of promoting the aftercare of using restrooms for personal hygiene of children, we accentuated the characteristics of our bidet by changing the spout of water of Brussels's renowned statue," Petit Julien"; by doing so, we intuitively illustrated our bidet's features.

Describe how the promotion developed from concept to implementation

Simulate their curiosity through humorous visuals using “Manneken Pis” as it is commonly known to people, and produced installation of QR code that can be immediately participated, which will have the function that involve people trying the function.

Describe the success of the promotion with both client and consumer including some quantifiable results

Our contents have widely spread through Facebook and YouTube. Provision of 30 bidets depending on the number of shares in posts and we have donated or installed to the toilets, or public toilets where our children use in our society.

Explain why the method of promotion was most relevant to the product or service

Our target is to notify serious sanitary problem against out children’s use of public toilet, and by solving this, we manage to solve by donations of bidets to the people in nation.