Title | CEBUANA REMEET |
Brand | CEBUANA LHUILLIER |
Product / Service | MONEY REMITTANCE |
Category | A01. Use of promotional stunts/live advertising/live shows/concerts & festivals |
Entrant | ACE SAATCHI & SAATCHI Manila, THE PHILIPPINES |
Entrant Company | ACE SAATCHI & SAATCHI Manila, THE PHILIPPINES |
Advertising Agency | ACE SAATCHI & SAATCHI Manila, THE PHILIPPINES |
Name | Company | Position |
---|---|---|
Andrew Petch | Ace Saatchi/Saatchi | Executive Creative Director |
Trixie Diyco | Ace Saatchi/Saatchi | Vp/Creative Director |
Jordan Santos | Ace Saatchi/Saatchi | Associate Creative Director |
Maan Agsalud | Ace Saatchi/Saatchi | Copywriter |
Janette De Veyra | Ace Saatchi/Saatchi | Art Director |
Milton Ganelo | Ace Saatchi/Saatchi | Art Director |
Anna Zavalla | Ace Saatchi/Saatchi | Art Director |
Edg Samson | Ace Saatchi/Saatchi | Client Service Director |
Lala De Leon | Ace Saatchi/Saatchi | Management Supervisor |
Ping Castillo | Ace Saatchi/Saatchi | Account Executive |
Eva Ocampo | Ace Saatchi/Saatchi | Account Executive |
Carmen Antunez | Ace Saatchi/Saatchi | Planner |
Loren Bade | Ace Saatchi/Saatchi | Planner |
Michaelangelo Reyes | Free Lancer | Agency Producer |
In the Philippines, family members are forced to leave home to work for higher salaries to support their families. Over 10M work overseas. Countless others from far-flung provinces work in the city. They haven’t seen their families in years. With no bank accounts, they only use remittance shops to send money back home. Cebuana Lhuillier wanted to be the preferred money remittance service for these Filipino workers.
The idea: Money transfers as reliable as delivering it yourself. We selected customers who were regularly remitting money to their families, contacted them, then flew them home to personally hand their money to their loved ones.
Cebuana Lhuillier became the most talked-about remittance service in social networking sites for weeks. Just two months after the campaign, Cebuana remittances increased by a sizeable 18 percent.
The surprise ‘hand-delivered’ transfers made for a very powerful demonstration of our idea, especially since the families involved had been apart for years.