Title | MOVE IT FOR MANNY |
Brand | LBC EXPRESS PHILIPPINES |
Product / Service | LOGISTICS PROVIDER |
Category | A09. Use of Social in a Promotional Campaign |
Entrant | HAVAS MEDIA ORTEGA Makati City, THE PHILIPPINES |
Entrant Company | HAVAS MEDIA ORTEGA Makati City, THE PHILIPPINES |
Advertising Agency | HAVAS MEDIA ORTEGA Makati City, THE PHILIPPINES |
Advertising Agency 2 | ARENA Makati City, THE PHILIPPINES |
Media Agency | HAVAS MEDIA ORTEGA Makati City, THE PHILIPPINES |
Production Company | GUNG HO FILMS Makati City, THE PHILIPPINES |
Name | Company | Position |
---|---|---|
Lawin Bulatao | Havas Media Ortega/Arena Philippines | Executive Creative Director |
Tonypet Sarmiento | Havas Media Ortega/Arena Philippines | Executive Creative Director |
Griffey De Guzman | Havas Media Ortega/Arena Philippines | Associate Creative Director/Copywriter |
Ramon Alfonso | Havas Media Ortega/Arena Philippines | Senior Art Director |
Aries Cayabyab | Havas Media Ortega/Arena Philippines | Senior Art Director |
Kage Gozun | Havas Media Ortega/Arena Philippines | Social Media Manager |
Ej Afzelius | Havas Media Ortega/Arena Philippines | Social Media Manager |
Kankan Ramos/Lim | Havas Media Ortega/Arena Philippines | Executive Director Of Social |
Iea Nepomuceno | Havas Media Ortega/Arena Philippines | Business Director |
Edel Sarmiento | Havas Media Ortega/Arena Philippines | Account Manager |
Michelle Obligacion | Havas Media Ortega/Arena Philippines | Account Executive |
Jan Parma | Havas Media Ortega/Arena Philippines | Agency Producer |
Bixie Reyes | Havas Media Ortega/Arena | Head Of Design/Creative Director |
Noel Enriquez | Producer |
LBC has a long-term sponsorship deal with Manny Pacquiao. But the iconic fighter has slumped lately. More than just promoting our brand, we wanted to see Pacquiao regain his status as one of the world’s elite boxers.
With speculations rife of Manny Pacquiao’s supposed decline, what with all the non-boxing activities he pursues and his less than stellar recent fight record, LBC wanted to go beyond sponsoring a boxing match. Instead, LBC wanted to spearhead a global effort via social media to encourage Pacquiao.
In just 10 days, the campaign created 66 million impressions, over 2,700 spontaneous brand mentions, a 10% increase in positive brand sentiment and 4,792 new organic likes for LBC’s official Facebook page.
Manny Pacquiao has moved Filipinos throughout his illustrious career. LBC, as a logistics company that moves all over the world, created an opportunity for people to move and give back their support to our beloved boxer.