| Title | MOVE IT FOR MANNY |
| Brand | LBC EXPRESS PHILIPPINES |
| Product / Service | LOGISTICS PROVIDER |
| Category | B01. Corporate Image & Information |
| Entrant | HAVAS MEDIA ORTEGA Makati City, THE PHILIPPINES |
| Entrant Company | HAVAS MEDIA ORTEGA Makati City, THE PHILIPPINES |
| Advertising Agency | HAVAS MEDIA ORTEGA Makati City, THE PHILIPPINES |
| Advertising Agency 2 | ARENA Makati City, THE PHILIPPINES |
| Media Agency | HAVAS MEDIA ORTEGA Makati City, THE PHILIPPINES |
| Production Company | GUNG HO FILMS Makati City, THE PHILIPPINES |
| Name | Company | Position |
|---|---|---|
| Lawin Bulatao | Havas Media Ortega/Arena Philippines | Executive Creative Director |
| Tonypet Sarmiento | Havas Media Ortega/Arena Philippines | Executive Creative Director |
| Griffey De Guzman | Havas Media Ortega/Arena Philippines | Associate Creative Director/Copywriter |
| Ramon Alfonso | Havas Media Ortega/Arena Philippines | Senior Art Director |
| Aries Cayabyab | Havas Media Ortega/Arena Philippines | Senior Art Director |
| Kage Gozun | Havas Media Ortega/Arena Philippines | Social Media Manager |
| Ej Afzelius | Havas Media Ortega/Arena Philippines | Social Media Manager |
| Kankan Ramos/Lim | Havas Media Ortega/Arena Philippines | Executive Director Of Social |
| Iea Nepomuceno | Havas Media Ortega/Arena Philippines | Business Director |
| Edel Sarmiento | Havas Media Ortega/Arena Philippines | Account Manager |
| Michelle Obligacion | Havas Media Ortega/Arena Philippines | Account Executive |
| Jan Parma | Havas Media Ortega/Arena Philippines | Agency Producer |
| Bixie Reyes | Havas Media Ortega/Arena | Head Of Design/Creative Director |
| Noel Enriquez | Producer |
LBC has an ongoing sponsorship deal for all of Manny Pacquiao’s fights. With all the brands scrambling for space in these fights, LBC had to look for a way to maximize this relationship and increase relevance with all the viewers and with Manny Pacquiao himself.
Manny Pacquiao’s contributions to the Philippines can not be understated. As his career winds down, LBC can use its sponsorship deal to rally the people around Manny, while picking up more fans for the brand’s Facebook site in the process.
In just 10 days, the campaign created 66 million impressions, over 2,700 spontaneous brand mentions, a 10% increase in positive brand sentiment and 4,792 new organic likes for LBC’s official Facebook page.
LBC specializes in moving things, moving spaces that keep people connected. By going beyond transactional, we’re showing how LBC can also move a fanbase into action.