The Brief

Challenge: Traditional sampling has become stale, especially in the world’s least emotional city. Samplers are often ignored or worse run away from. The brands they are sampling, forgotten. F&N SEASONS dared the agency to make sampling fun with their latest launch.

Describe how the promotion developed from concept to implementation

Idea: Build the Chill Booth with a vend-o-bot that coaxes you to perk up! The custom-built bot challenges you to smile then rewards you with a free drink, but only if you satisfy it with your smile. Facial recognition and micro-controller technology transformed hardware into heartware.

Describe the success of the promotion with both client and consumer including some quantifiable results

Results: Humanizing technology worked! 50,000+ samples distributed. 18% incremental sales for F&N SEASONS. 1,400,000+ impressions on Facebook. Best of all, the client extended the launch to a year-long campaign!

Explain why the method of promotion was most relevant to the product or service

The crowds come in droves to play with the vend-o-bot and we turned sampling from a passive activity to a fun challenge– leading to a memorable first encounter with the new F&N Seasons flavour!