Title | 3D ON THE ROCKS |
Brand | SUNTORY HOLDINGS |
Product / Service | SUNTORY WHISKY |
Category | A08. Other Digital Solutions in a Promotional Campaign |
Entrant | TBWA\HAKUHODO Tokyo, JAPAN |
Entrant Company | TBWA\HAKUHODO Tokyo, JAPAN |
Advertising Agency | TBWA\HAKUHODO Tokyo, JAPAN |
Advertising Agency 2 | HAKUHODO Tokyo, JAPAN |
Production Company | TOKYO Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Kazoo Sato | TBWA|HAKUHODO | Executive Creative Director |
Kazoo Sato | TBWA|HAKUHODO | Creative Director |
Hideo Kato | SUNTORY BUSINESS EXPERT LIMITED | Creative Director |
Kiyoshi Omori | Suntory Holdings Limited | Creative Director |
Takahiro Hosoda | TBWA|HAKUHODO | Copy Writer |
Nobuhiro Arai | TBWA|HAKUHODO | Copy Writer |
Yo Kimura | TBWA|HAKUHODO | Art Director |
Yuki Tokuno | TBWA|HAKUHODO | Art Director |
Masashi Matsukura | TBWA|HAKUHODO | Creative Technologist |
Shizuka Masuno | SUNTORY BUSINESS EXPERT LIMITED | Creative Producer |
Yuta Mita | SUNTORY BUSINESS EXPERT LIMITED | Creative Producer |
Eiji Tanigawa | TOKYO | Film Director |
Senzo Ueno | TOKYO | Cameraman |
Keisuke Minoda | Acube | Photographer |
Toshiyuki Takei | TOKYO | Producer |
Masayoshi Takayanagi | TOKYO | Assitant Producer |
Makoto Takahashi | TOKYO | Production Manager |
Audioforce | Audioforce | Music |
Im Jeong/Ho | Mount Inc. | Interactive Art Director |
Hidekazu Hayashi | Mount Inc. | Interactive Art Director |
mount inc (Interactive production) | Additional company | |
amana (graphic production) | Additional company |
Generate interest in whisky among young generation and motivate them to drink whisky.
Show whisky as an innovative liquor once again to attract young generation. For that purpose, we created a new “way of drinking” with the client. And that was 3D on the Rocks. With use of the state-of-the-art 3D technology, we enabled users to engrave ice cubes into desired shapes and drink them with a glass of whisky at Pop Up Bar. The action was extended into a movement and spread across the country.
The promotion was reported by various media throughout the world such as CNN’s general news, technology media such as C-NET and creative media such as Contagious. However, the achievements of 3D on the Rocks were not only limited to media coverage and buzz creation. The best outcome was that this 3D on the Rocks moved the major company Suntory to launch it as a new service across the globe.
Art of Japanese Whisky Suntory’s whisky is known for its sensitive taste created by an artistic craftsmanship. This plan embodied such craftsmanship by using a cutting-edge technology. Innovative “Suntory” Experience 3D on the Rocks is a new service that goes beyond a mere promotional campaign. The strong linkage with the brand was achieved by innovating users’ “Suntory experience.”