The Brief

The old established amusement park, Hirakata Park worries about reducing visitors because it cannot invest new attractions. Besides new attraction about Harry Potter opens at USJ recently. In this situation, Our goal is increasing visitors however we can without investing money.

Describe how the promotion developed from concept to implementation

Visitors will come when new attractions open at the amusement park. So we invest a new attraction without investing money to use an existing attraction. Developing the idea about physiological phenomenon of human that one sense will sharp when the other sense blocks off, This is a blind riding, visitors ride an existing free fall or an existing roller coaster with eye masks. (There are two kinds of eye mask, free black eye mask and paid symbol talent eye mask)

Describe the success of the promotion with both client and consumer including some quantifiable results

It became a news about our invention that just wearing eye mask, an existing roller coaster becomes new type of it, and PR exposes about two hundreds million yen in spite of we didn’t invest much money. Beside we achieve increasing an average of 20,000 visitors every month. We contribute considerably to increase visitors. So we sold ten thousands of character eye masks, which is seven hundred yen each, there is more effect than we invest.

Explain why the method of promotion was most relevant to the product or service

If we make a short term promotion, we just get a short term result. However if we invent a new attraction itself, we would create an experience-based machine which can attract visitors forever. Since we could promote visitors would come again, it is very efficient to attract visitors.