|Product / Service||SUNTORY WHISKY HIBIKI|
|Category||A08. Other Digital Solutions in a Promotional Campaign|
|Entrant||HAKUHODO KETTLE Tokyo, JAPAN|
|Entrant Company||HAKUHODO KETTLE Tokyo, JAPAN|
|Advertising Agency||HAKUHODO Tokyo, JAPAN|
|Advertising Agency 2||HAKUHODO Tokyo, JAPAN|
|Production Company||AOI PRO. Tokyo, JAPAN|
|Kentaro Kimura||HAKUHODO Kettle Inc.||Creative Director|
|Hideo Kato/Kiyoshi Omori||Suntory Holdings Limited||Creative Director|
|Kazuaki Hashida||HAKUHODO Kettle Inc.||Planner|
|Hideaki Ooki||HAKUHODO Kettle Inc.||Planner|
|Chiharu Shimizu||HAKUHODO Kettle Inc.||Planner/Art Director|
|Shizuka Masuno/Yuta Mita||Suntory Holdings Limited||Creative Producer|
|Kosai Sekine||GLASSLOFT INC.||Director|
|Tatsuya Saito||Abcs||Technical Director|
|Yuya Kikukawa||M Plus Plus Co./Ltd.||Sound Design Arrangement|
|Tamon Yakushiji/Masahiro K||AOI Pro. Inc.||Producer|
|Satoshi Takahashi||Kichi Inc.||Producer|
|Shohei Kawachi||Studio Crucible||Product Director|
|Naoyuki Hashimoto||Naoyuki Hashimoto Styling Office||Production Designer|
|Kaori'ws||CUBE Management Office||Hair/Make|
|Jemapur||Office Saku Inc.||Sound Arrangements|
|Taichi Okada||STUD Co./Ltd.||Offline Editor|
|Masahiro Kato||Mcray Corporation||Online Editor|
Suntory’s Hibiki, connoting “Harmony,” is representative of Japanese blended whiskies. Suntory’s intention is to introduce the Hibiki Glass’s uniqueness and craftsmanship, borne out of a fusion of tradition and innovation, to the world.
Suntory created a whiskey glass with Japanese traditional designing embedded with an innovative sensor technology, the first of its kind in the world. It represents a fusion of East and West.
It was filmed and in response to public demand, Harmony Bar events are held in Tokyo and many people experienced the harmony of tradition and innovation, the harmony of four seasons, and the harmony of blended taste of HIBIKI.
The glass allows people to experience whiskey in a new and profound audio-visual manner. In addition, the glass can relate the branding story of Hibiki—the supreme harmony of blending the richness of particular seasonal elements, such as water and wheat.