Bronze Spike

Case Film

Presentation Board

CategoryA08. Other Digital Solutions in a Promotional Campaign
Entrant Company HAKUHODO KETTLE Tokyo, JAPAN
Advertising Agency HAKUHODO Tokyo, JAPAN
Advertising Agency 2 HAKUHODO Tokyo, JAPAN
Production Company AOI PRO. Tokyo, JAPAN


Name Company Position
Kentaro Kimura HAKUHODO Kettle Inc. Creative Director
Hideo Kato/Kiyoshi Omori Suntory Holdings Limited Creative Director
Kazuaki Hashida HAKUHODO Kettle Inc. Planner
Hideaki Ooki HAKUHODO Kettle Inc. Planner
Chiharu Shimizu HAKUHODO Kettle Inc. Planner/Art Director
Shizuka Masuno/Yuta Mita Suntory Holdings Limited Creative Producer
Kosai Sekine GLASSLOFT INC. Director
Tatsuya Saito Abcs Technical Director
Yuya Kikukawa M Plus Plus Co./Ltd. Sound Design Arrangement
Tamon Yakushiji/Masahiro K AOI Pro. Inc. Producer
Satoshi Takahashi Kichi Inc. Producer
Shohei Kawachi Studio Crucible Product Director
Yoshinori Okamura Freelance Cinematographer
Atsutoshi Ueno Freelance Lighting
Naoyuki Hashimoto Naoyuki Hashimoto Styling Office Production Designer
Yoppy Juice/Juicy.co.ltd Stylist
Kaori'ws CUBE Management Office Hair/Make
Jemapur Office Saku Inc. Sound Arrangements
Taichi Okada STUD Co./Ltd. Offline Editor
Masahiro Kato Mcray Corporation Online Editor

The Brief

Suntory’s Hibiki, connoting “Harmony,” is representative of Japanese blended whiskies. Suntory’s intention is to introduce the Hibiki Glass’s uniqueness and craftsmanship, borne out of a fusion of tradition and innovation, to the world.

Describe how the promotion developed from concept to implementation

Suntory created a whiskey glass with Japanese traditional designing embedded with an innovative sensor technology, the first of its kind in the world. It represents a fusion of East and West.

Describe the success of the promotion with both client and consumer including some quantifiable results

It was filmed and in response to public demand, Harmony Bar events are held in Tokyo and many people experienced the harmony of tradition and innovation, the harmony of four seasons, and the harmony of blended taste of HIBIKI.

Explain why the method of promotion was most relevant to the product or service

The glass allows people to experience whiskey in a new and profound audio-visual manner. In addition, the glass can relate the branding story of Hibiki—the supreme harmony of blending the richness of particular seasonal elements, such as water and wheat.