Winners & Shortlists
Winners
Winners & Shortlists
2022
2021
2020
2019
2018
2017
2016
2015
2014
2013
2012
2011
2010
2009
Search
Search only winner
Branded Content & Entertainment
Creative Effectiveness
Design
Digital
Direct
Film
Film Craft
Healthcare
Innovation
Integrated
Media
Mobile
Outdoor
PR
Print
Print & Poster Craft
Promo & Activation
Radio
Special Awards
Young Spikes
Select Award
Branded Content & Entertainment
Creative Effectiveness
Design
Digital
Direct
Film
Film Craft
Healthcare
Innovation
Integrated
Media
Mobile
Outdoor
PR
Print
Print & Poster Craft
Promo & Activation
Radio
Special Awards
Young Spikes
Search
Search only winner
Winners
Grand Prix
Gold
Silver
Bronze
Shortlist
All Entries
Grand Prix
Gold
Silver
Bronze
Shortlist
All Entries
Title
Brand
Product / Service
Entrant Company
Location
PR
Location
Award
A01 Corporate Reputation & Communication
GIVING
REAL MOVE
TRUEMOVE H
OGILVY & MATHER Bangkok
THAILAND
Silver
A02 Corporate Responsibility
AID COUTURE
PROCTER & GAMBLE
ARIEL & DOWNY PARFUM
LEO BURNETT MANILA
THE PHILIPPINES
Silver
DUPÉ
YARRA VALLEY WATER
WATER UTILITIES
OGILVY MELBOURNE
AUSTRALIA
Bronze
LIGHT AFTER SCHOOL
HAIER
LIGHTING
PUBLICIS SHANGHAI
CHINA
Short List
MAWBIMA-MOSQUITO REPELLANT PAPER
CEYLON NEWSPAPERS
MAWBIMA
LEO BURNETT SOLUTIONS Colombo
SRI LANKA
Gold Spike
THE SEATBELT CREW
CHANNEL V / STAR TV
ROAD SAFETY AWARENESS
OGILVY & MATHER INDIA Mumbai
INDIA
Silver
A03 Public Affairs & Lobbying
ILLEGAL SAND MINING
AWAAZ FOUNDATION
ENVIRONMENTAL AWARENESS
BBDO INDIA Mumbai
INDIA
Silver
NOT A BUG SPLAT
REPRIEVE / FOUNDATION FOR FUNDAMENTAL RIGHTS
DRONE STRIKES COLLATERAL DAMAGE AWARENESS
BBDO PAKISTAN Lahore
PAKISTAN
Silver
A05 Media Relations
DOKONO PIZZA?!
DOMINO'S PIZZA JAPAN
PIZZA
ASATSU-DK Tokyo
JAPAN
INITIAL
Tokyo
JAPAN
Bronze
A06 Events & Experiential (incl. stunts)
AUSSIE BUILDERS
MARS CHOCOLATE AUSTRALIA
SNICKERS
CLEMENGER BBDO MELBOURNE
AUSTRALIA
PROPELLER PR
Melbourne
AUSTRALIA
Silver
DUPÉ
YARRA VALLEY WATER
WATER UTILITIES
OGILVY MELBOURNE
AUSTRALIA
Short List
NO CHILD BRIDES
CHILD SURVIVAL INDIA
CHILD SURVIVAL INDIA
HAVAS WORLDWIDE INDIA Gurgaon
INDIA
Short List
NOT A BUG SPLAT
REPRIEVE / FOUNDATION FOR FUNDAMENTAL RIGHTS
DRONE STRIKES COLLATERAL DAMAGE AWARENESS
BBDO PAKISTAN Lahore
PAKISTAN
Short List
THE LAB EXPERIMENT
BEST&LESS
FASHION
EDELMAN Sydney
AUSTRALIA
EDELMAN
Sydney
AUSTRALIA
Bronze
TUI CATCH A MILLION
HEINEKEN NEW ZEALAND
TUI BEER
APOLLONATION Auckland
NEW ZEALAND
Short List
A07 Celebrity Endorsement
SCANDAL SHAVE
P&G CHINA
GILLETTE
BBDO CHINA Shanghai
CHINA
@PR
Shanghai
CHINA
Silver
A08 Sponsorship
ANZ GAYTMS
ANZ
ANZ BANK
WHYBIN\TBWA GROUP MELBOURNE
AUSTRALIA
ELEVEN PR
Sydney
AUSTRALIA
Gold Spike
TUI CATCH A MILLION
HEINEKEN NEW ZEALAND
TUI BEER
APOLLONATION Auckland
NEW ZEALAND
Gold Spike
A09 Launch or re-launch
DON'T LET GO
SAMSUNG NEW ZEALAND
NOTE 3.0/GALAXY GEAR
COLENSO BBDO Auckland
NEW ZEALAND
Silver
NOU-IKUMIN
P&G
PAMPERS
BLUECURRENT JAPAN Tokyo
JAPAN
BLUECURRENT JAPAN
Tokyo
JAPAN
Bronze
THE BOTTLED WALKMAN
SONY NEW ZEALAND
WATERPROOF HEADPHONES LAUNCH
FCB NEW ZEALAND Auckland
NEW ZEALAND
Short List
A10 Brand voice (incl. strategic storytelling)
#SPCSUNDAY
SPC ARDMONA
FMCG FOOD (TINNED FRUIT, BAKED BEANS AND SPAGHETTI)
LEO BURNETT MELBOURNE
AUSTRALIA
Bronze
NOU-IKUMIN
P&G
PAMPERS
BLUECURRENT JAPAN Tokyo
JAPAN
BLUECURRENT JAPAN
Tokyo
JAPAN
Short List
WHERE ARE MY CHEEKS?!
KUMAMOTO PREFECTURAL GOVERNMENT
LOCAL GOVERNMENT
DENTSU PUBLIC RELATIONS Tokyo
JAPAN
DENTSU PUBLIC RELATIONS
Tokyo
JAPAN
Silver
B01 Fast Moving Consumer Goods
TUI CATCH A MILLION
HEINEKEN NEW ZEALAND
TUI BEER
APOLLONATION Auckland
NEW ZEALAND
Bronze
WATER EYE PERFORMANCE
GLAXOSMITHKLINE SINGAPORE
EYE MO
GREY GROUP Singapore
SINGAPORE
COHN & WOLFE XPR SINGAPORE
SINGAPORE
Short List
B03 Consumer Services
ANZ GAYTMS
ANZ
ANZ BANK
WHYBIN\TBWA GROUP MELBOURNE
AUSTRALIA
ELEVEN PR
Sydney
AUSTRALIA
Short List
MAWBIMA-MOSQUITO REPELLANT PAPER
CEYLON NEWSPAPERS
MAWBIMA
LEO BURNETT SOLUTIONS Colombo
SRI LANKA
Short List
B04 Fundraising, charities, appeals, non-profit organisations, public health & safety, public awareness
ANIMAL STRIKE
PAW JUSTICE
CHARITY
DDB GROUP NEW ZEALAND Auckland
NEW ZEALAND
MANGO COMMUNICATIONS
Auckland
NEW ZEALAND
Gold Spike
HOW TO DRINK PROPERLY
DRINKWISE AUSTRALIA
DRINKWISE
CLEMENGER BBDO MELBOURNE
AUSTRALIA
MAGNUM PR
Sydney
AUSTRALIA
Silver
NOT A BUG SPLAT
REPRIEVE / FOUNDATION FOR FUNDAMENTAL RIGHTS
DRONE STRIKES COLLATERAL DAMAGE AWARENESS
BBDO PAKISTAN Lahore
PAKISTAN
Bronze
THE LIGHT BAG
SALAAM BAALAK TRUST
SALAAM BAALAK TRUST
CHEIL WORLDWIDE (INDIA) Gurgaon
INDIA
Short List
UNGIVEN GIFTS
TRANSPORT ACCIDENT COMMISSION
ROAD SAFETY
GREY MELBOURNE
AUSTRALIA
Short List
C01 Use of Digital in a PR campaign
GAME OF PHONES
VIRGIN MOBILE AUSTRALIA
TELECOMMUNICATIONS
ONE GREEN BEAN Sydney
AUSTRALIA
ONE GREEN BEAN
Sydney
AUSTRALIA
Bronze
RICE-CODE
INAKADATE VILLAGE
RICE-CODE
HAKUHODO Tokyo
JAPAN
Gold Spike
SAMSUNG POWER SLEEP
SAMSUNG
BRANDING & SOCIAL RESPONSIBILITY
CHEIL WORLDWIDE Seoul
SOUTH KOREA
Short List
SNOWY ROADS ARE SCARY
AUTOWAY
WINTER TIRES
I&S BBDO Tokyo
JAPAN
Short List
C02 Use of Social in a PR campaign
A DIFFERENT BALL GAME
MELBOURNE ACES
BASEBALL TEAM
OGILVY MELBOURNE
AUSTRALIA
Bronze
ANIMAL STRIKE
PAW JUSTICE
CHARITY
DDB GROUP NEW ZEALAND Auckland
NEW ZEALAND
MANGO COMMUNICATIONS
Auckland
NEW ZEALAND
Silver
BANANA TROPHY
DOLE JAPAN
DOLE BANANA
DENTSU Y&R Tokyo
JAPAN
Grand Prix
MESSAGE BARTER
THE AKANKSHA FOUNDATION
THE AKANKSHA FOUNDATION SCHOOLS
OGILVY & MATHER INDIA Mumbai
INDIA
Silver
THE VOICE DONOR
TENCENT
WECHAT
PUBLICIS GUANGZHOU
CHINA
Short List
D01 Integrated Campaign led by PR
ATTENTION POWERED CAR
RAC
ATTENTION POWERED CAR
JWT Sydney
AUSTRALIA
ADHESIVE PR
Sydney
AUSTRALIA
Short List
VOLVO CONSTRUCTION EQUIPMENT: OPERATOR IDOL
VOLVO CONSTRUCTION EQUIPMENT
CONSTRUCTION EQUIPMENT
EDELMAN Shanghai
CHINA
EDELMAN
Shanghai
CHINA
Bronze
A01 Corporate Reputation & Communication
GIVING
REAL MOVE / TRUEMOVE H
OGILVY & MATHER Bangkok
THAILAND
Silver
A02 Corporate Responsibility
AID COUTURE
PROCTER & GAMBLE / ARIEL & DOWNY PARFUM
LEO BURNETT MANILA
THE PHILIPPINES
Silver
DUPÉ
YARRA VALLEY WATER / WATER UTILITIES
OGILVY MELBOURNE
AUSTRALIA
Bronze
LIGHT AFTER SCHOOL
HAIER / LIGHTING
PUBLICIS SHANGHAI
CHINA
Short List
MAWBIMA-MOSQUITO REPELLANT PAPER
CEYLON NEWSPAPERS / MAWBIMA
LEO BURNETT SOLUTIONS Colombo
SRI LANKA
Gold Spike
THE SEATBELT CREW
CHANNEL V / STAR TV / ROAD SAFETY AWARENESS
OGILVY & MATHER INDIA Mumbai
INDIA
Silver
A03 Public Affairs & Lobbying
ILLEGAL SAND MINING
AWAAZ FOUNDATION / ENVIRONMENTAL AWARENESS
BBDO INDIA Mumbai
INDIA
Silver
NOT A BUG SPLAT
REPRIEVE / FOUNDATION FOR FUNDAMENTAL RIGHTS / DRONE STRIKES COLLATERAL DAMAGE AWARENESS
BBDO PAKISTAN Lahore
PAKISTAN
Silver
A05 Media Relations
DOKONO PIZZA?!
DOMINO'S PIZZA JAPAN / PIZZA
ASATSU-DK Tokyo
JAPAN
INITIAL
Tokyo
JAPAN
Bronze
A06 Events & Experiential (incl. stunts)
AUSSIE BUILDERS
MARS CHOCOLATE AUSTRALIA / SNICKERS
CLEMENGER BBDO MELBOURNE
AUSTRALIA
PROPELLER PR
Melbourne
AUSTRALIA
Silver
DUPÉ
YARRA VALLEY WATER / WATER UTILITIES
OGILVY MELBOURNE
AUSTRALIA
Short List
NO CHILD BRIDES
CHILD SURVIVAL INDIA / CHILD SURVIVAL INDIA
HAVAS WORLDWIDE INDIA Gurgaon
INDIA
Short List
NOT A BUG SPLAT
REPRIEVE / FOUNDATION FOR FUNDAMENTAL RIGHTS / DRONE STRIKES COLLATERAL DAMAGE AWARENESS
BBDO PAKISTAN Lahore
PAKISTAN
Short List
THE LAB EXPERIMENT
BEST&LESS / FASHION
EDELMAN Sydney
AUSTRALIA
EDELMAN
Sydney
AUSTRALIA
Bronze
TUI CATCH A MILLION
HEINEKEN NEW ZEALAND / TUI BEER
APOLLONATION Auckland
NEW ZEALAND
Short List
A07 Celebrity Endorsement
SCANDAL SHAVE
P&G CHINA / GILLETTE
BBDO CHINA Shanghai
CHINA
@PR
Shanghai
CHINA
Silver
A08 Sponsorship
ANZ GAYTMS
ANZ / ANZ BANK
WHYBIN\TBWA GROUP MELBOURNE
AUSTRALIA
ELEVEN PR
Sydney
AUSTRALIA
Gold Spike
TUI CATCH A MILLION
HEINEKEN NEW ZEALAND / TUI BEER
APOLLONATION Auckland
NEW ZEALAND
Gold Spike
A09 Launch or re-launch
DON'T LET GO
SAMSUNG NEW ZEALAND / NOTE 3.0/GALAXY GEAR
COLENSO BBDO Auckland
NEW ZEALAND
Silver
NOU-IKUMIN
P&G / PAMPERS
BLUECURRENT JAPAN Tokyo
JAPAN
BLUECURRENT JAPAN
Tokyo
JAPAN
Bronze
THE BOTTLED WALKMAN
SONY NEW ZEALAND / WATERPROOF HEADPHONES LAUNCH
FCB NEW ZEALAND Auckland
NEW ZEALAND
Short List
A10 Brand voice (incl. strategic storytelling)
#SPCSUNDAY
SPC ARDMONA / FMCG FOOD (TINNED FRUIT, BAKED BEANS AND SPAGHETTI)
LEO BURNETT MELBOURNE
AUSTRALIA
Bronze
NOU-IKUMIN
P&G / PAMPERS
BLUECURRENT JAPAN Tokyo
JAPAN
BLUECURRENT JAPAN
Tokyo
JAPAN
Short List
WHERE ARE MY CHEEKS?!
KUMAMOTO PREFECTURAL GOVERNMENT / LOCAL GOVERNMENT
DENTSU PUBLIC RELATIONS Tokyo
JAPAN
DENTSU PUBLIC RELATIONS
Tokyo
JAPAN
Silver
B01 Fast Moving Consumer Goods
TUI CATCH A MILLION
HEINEKEN NEW ZEALAND / TUI BEER
APOLLONATION Auckland
NEW ZEALAND
Bronze
WATER EYE PERFORMANCE
GLAXOSMITHKLINE SINGAPORE / EYE MO
GREY GROUP Singapore
SINGAPORE
COHN & WOLFE XPR SINGAPORE
SINGAPORE
Short List
B03 Consumer Services
ANZ GAYTMS
ANZ / ANZ BANK
WHYBIN\TBWA GROUP MELBOURNE
AUSTRALIA
ELEVEN PR
Sydney
AUSTRALIA
Short List
MAWBIMA-MOSQUITO REPELLANT PAPER
CEYLON NEWSPAPERS / MAWBIMA
LEO BURNETT SOLUTIONS Colombo
SRI LANKA
Short List
B04 Fundraising, charities, appeals, non-profit organisations, public health & safety, public awareness
ANIMAL STRIKE
PAW JUSTICE / CHARITY
DDB GROUP NEW ZEALAND Auckland
NEW ZEALAND
MANGO COMMUNICATIONS
Auckland
NEW ZEALAND
Gold Spike
HOW TO DRINK PROPERLY
DRINKWISE AUSTRALIA / DRINKWISE
CLEMENGER BBDO MELBOURNE
AUSTRALIA
MAGNUM PR
Sydney
AUSTRALIA
Silver
NOT A BUG SPLAT
REPRIEVE / FOUNDATION FOR FUNDAMENTAL RIGHTS / DRONE STRIKES COLLATERAL DAMAGE AWARENESS
BBDO PAKISTAN Lahore
PAKISTAN
Bronze
THE LIGHT BAG
SALAAM BAALAK TRUST / SALAAM BAALAK TRUST
CHEIL WORLDWIDE (INDIA) Gurgaon
INDIA
Short List
UNGIVEN GIFTS
TRANSPORT ACCIDENT COMMISSION / ROAD SAFETY
GREY MELBOURNE
AUSTRALIA
Short List
C01 Use of Digital in a PR campaign
GAME OF PHONES
VIRGIN MOBILE AUSTRALIA / TELECOMMUNICATIONS
ONE GREEN BEAN Sydney
AUSTRALIA
ONE GREEN BEAN
Sydney
AUSTRALIA
Bronze
RICE-CODE
INAKADATE VILLAGE / RICE-CODE
HAKUHODO Tokyo
JAPAN
Gold Spike
SAMSUNG POWER SLEEP
SAMSUNG / BRANDING & SOCIAL RESPONSIBILITY
CHEIL WORLDWIDE Seoul
SOUTH KOREA
Short List
SNOWY ROADS ARE SCARY
AUTOWAY / WINTER TIRES
I&S BBDO Tokyo
JAPAN
Short List
C02 Use of Social in a PR campaign
A DIFFERENT BALL GAME
MELBOURNE ACES / BASEBALL TEAM
OGILVY MELBOURNE
AUSTRALIA
Bronze
ANIMAL STRIKE
PAW JUSTICE / CHARITY
DDB GROUP NEW ZEALAND Auckland
NEW ZEALAND
MANGO COMMUNICATIONS
Auckland
NEW ZEALAND
Silver
BANANA TROPHY
DOLE JAPAN / DOLE BANANA
DENTSU Y&R Tokyo
JAPAN
Grand Prix
MESSAGE BARTER
THE AKANKSHA FOUNDATION / THE AKANKSHA FOUNDATION SCHOOLS
OGILVY & MATHER INDIA Mumbai
INDIA
Silver
THE VOICE DONOR
TENCENT / WECHAT
PUBLICIS GUANGZHOU
CHINA
Short List
D01 Integrated Campaign led by PR
ATTENTION POWERED CAR
RAC / ATTENTION POWERED CAR
JWT Sydney
AUSTRALIA
ADHESIVE PR
Sydney
AUSTRALIA
Short List
VOLVO CONSTRUCTION EQUIPMENT: OPERATOR IDOL
VOLVO CONSTRUCTION EQUIPMENT / CONSTRUCTION EQUIPMENT
EDELMAN Shanghai
CHINA
EDELMAN
Shanghai
CHINA
Bronze