Title Brand Product / Service Entrant Company Location PR Location Award
A01 Corporate Reputation & Communication
GIVING
REAL MOVE
TRUEMOVE H
OGILVY & MATHER Bangkok THAILAND
Silver
A02 Corporate Responsibility
THE SEATBELT CREW
CHANNEL V / STAR TV
ROAD SAFETY AWARENESS
OGILVY & MATHER INDIA Mumbai INDIA
Silver
MAWBIMA-MOSQUITO REPELLANT PAPER
CEYLON NEWSPAPERS
MAWBIMA
LEO BURNETT SOLUTIONS Colombo SRI LANKA

Gold Spike

LIGHT AFTER SCHOOL
HAIER
LIGHTING
PUBLICIS SHANGHAI CHINA
Short List
DUPÉ
YARRA VALLEY WATER
WATER UTILITIES
OGILVY MELBOURNE AUSTRALIA
Bronze
AID COUTURE
PROCTER & GAMBLE
ARIEL & DOWNY PARFUM
LEO BURNETT MANILA THE PHILIPPINES
Silver
A03 Public Affairs & Lobbying
NOT A BUG SPLAT
REPRIEVE / FOUNDATION FOR FUNDAMENTAL RIGHTS
DRONE STRIKES COLLATERAL DAMAGE AWARENESS
BBDO PAKISTAN Lahore PAKISTAN
Silver
ILLEGAL SAND MINING
AWAAZ FOUNDATION
ENVIRONMENTAL AWARENESS
BBDO INDIA Mumbai INDIA
Silver
A05 Media Relations
DOKONO PIZZA?!
DOMINO'S PIZZA JAPAN
PIZZA
ASATSU-DK Tokyo JAPAN INITIAL
Tokyo
JAPAN
Bronze
A06 Events & Experiential (incl. stunts)
TUI CATCH A MILLION
HEINEKEN NEW ZEALAND
TUI BEER
APOLLONATION Auckland NEW ZEALAND
Short List
THE LAB EXPERIMENT
BEST&LESS
FASHION
EDELMAN Sydney AUSTRALIA EDELMAN
Sydney
AUSTRALIA
Bronze
NOT A BUG SPLAT
REPRIEVE / FOUNDATION FOR FUNDAMENTAL RIGHTS
DRONE STRIKES COLLATERAL DAMAGE AWARENESS
BBDO PAKISTAN Lahore PAKISTAN
Short List
NO CHILD BRIDES
CHILD SURVIVAL INDIA
CHILD SURVIVAL INDIA
HAVAS WORLDWIDE INDIA Gurgaon INDIA
Short List
DUPÉ
YARRA VALLEY WATER
WATER UTILITIES
OGILVY MELBOURNE AUSTRALIA
Short List
AUSSIE BUILDERS
MARS CHOCOLATE AUSTRALIA
SNICKERS
CLEMENGER BBDO MELBOURNE AUSTRALIA PROPELLER PR
Melbourne
AUSTRALIA
Silver
A07 Celebrity Endorsement
SCANDAL SHAVE
P&G CHINA
GILLETTE
BBDO CHINA Shanghai CHINA @PR
Shanghai
CHINA
Silver
A08 Sponsorship
TUI CATCH A MILLION
HEINEKEN NEW ZEALAND
TUI BEER
APOLLONATION Auckland NEW ZEALAND

Gold Spike

ANZ GAYTMS
ANZ
ANZ BANK
WHYBIN\TBWA GROUP MELBOURNE AUSTRALIA ELEVEN PR
Sydney
AUSTRALIA

Gold Spike

A09 Launch or re-launch
THE BOTTLED WALKMAN
SONY NEW ZEALAND
WATERPROOF HEADPHONES LAUNCH
FCB NEW ZEALAND Auckland NEW ZEALAND
Short List
NOU-IKUMIN
P&G
PAMPERS
BLUECURRENT JAPAN Tokyo JAPAN BLUECURRENT JAPAN
Tokyo
JAPAN
Bronze
DON'T LET GO
SAMSUNG NEW ZEALAND
NOTE 3.0/GALAXY GEAR
COLENSO BBDO Auckland NEW ZEALAND
Silver
A10 Brand voice (incl. strategic storytelling)
WHERE ARE MY CHEEKS?!
KUMAMOTO PREFECTURAL GOVERNMENT
LOCAL GOVERNMENT
DENTSU PUBLIC RELATIONS Tokyo JAPAN DENTSU PUBLIC RELATIONS
Tokyo
JAPAN
Silver
NOU-IKUMIN
P&G
PAMPERS
BLUECURRENT JAPAN Tokyo JAPAN BLUECURRENT JAPAN
Tokyo
JAPAN
Short List
#SPCSUNDAY
SPC ARDMONA
FMCG FOOD (TINNED FRUIT, BAKED BEANS AND SPAGHETTI)
LEO BURNETT MELBOURNE AUSTRALIA
Bronze
B01 Fast Moving Consumer Goods
WATER EYE PERFORMANCE
GLAXOSMITHKLINE SINGAPORE
EYE MO
GREY GROUP Singapore SINGAPORE COHN & WOLFE XPR SINGAPORE
SINGAPORE
Short List
TUI CATCH A MILLION
HEINEKEN NEW ZEALAND
TUI BEER
APOLLONATION Auckland NEW ZEALAND
Bronze
B03 Consumer Services
MAWBIMA-MOSQUITO REPELLANT PAPER
CEYLON NEWSPAPERS
MAWBIMA
LEO BURNETT SOLUTIONS Colombo SRI LANKA
Short List
ANZ GAYTMS
ANZ
ANZ BANK
WHYBIN\TBWA GROUP MELBOURNE AUSTRALIA ELEVEN PR
Sydney
AUSTRALIA
Short List
B04 Fundraising, charities, appeals, non-profit organisations, public health & safety, public awareness
UNGIVEN GIFTS
TRANSPORT ACCIDENT COMMISSION
ROAD SAFETY
GREY MELBOURNE AUSTRALIA
Short List
THE LIGHT BAG
SALAAM BAALAK TRUST
SALAAM BAALAK TRUST
CHEIL WORLDWIDE (INDIA) Gurgaon INDIA
Short List
NOT A BUG SPLAT
REPRIEVE / FOUNDATION FOR FUNDAMENTAL RIGHTS
DRONE STRIKES COLLATERAL DAMAGE AWARENESS
BBDO PAKISTAN Lahore PAKISTAN
Bronze
HOW TO DRINK PROPERLY
DRINKWISE AUSTRALIA
DRINKWISE
CLEMENGER BBDO MELBOURNE AUSTRALIA MAGNUM PR
Sydney
AUSTRALIA
Silver
ANIMAL STRIKE
PAW JUSTICE
CHARITY
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND MANGO COMMUNICATIONS
Auckland
NEW ZEALAND

Gold Spike

C01 Use of Digital in a PR campaign
SNOWY ROADS ARE SCARY
AUTOWAY
WINTER TIRES
I&S BBDO Tokyo JAPAN
Short List
SAMSUNG POWER SLEEP
SAMSUNG
BRANDING & SOCIAL RESPONSIBILITY
CHEIL WORLDWIDE Seoul SOUTH KOREA
Short List
RICE-CODE
INAKADATE VILLAGE
RICE-CODE
HAKUHODO Tokyo JAPAN

Gold Spike

GAME OF PHONES
VIRGIN MOBILE AUSTRALIA
TELECOMMUNICATIONS
ONE GREEN BEAN Sydney AUSTRALIA ONE GREEN BEAN
Sydney
AUSTRALIA
Bronze
C02 Use of Social in a PR campaign
THE VOICE DONOR
TENCENT
WECHAT
PUBLICIS GUANGZHOU CHINA
Short List
MESSAGE BARTER
THE AKANKSHA FOUNDATION
THE AKANKSHA FOUNDATION SCHOOLS
OGILVY & MATHER INDIA Mumbai INDIA
Silver
BANANA TROPHY
DOLE JAPAN
DOLE BANANA
DENTSU Y&R Tokyo JAPAN
Grand Prix
ANIMAL STRIKE
PAW JUSTICE
CHARITY
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND MANGO COMMUNICATIONS
Auckland
NEW ZEALAND
Silver
A DIFFERENT BALL GAME
MELBOURNE ACES
BASEBALL TEAM
OGILVY MELBOURNE AUSTRALIA
Bronze
D01 Integrated Campaign led by PR
VOLVO CONSTRUCTION EQUIPMENT: OPERATOR IDOL
VOLVO CONSTRUCTION EQUIPMENT
CONSTRUCTION EQUIPMENT
EDELMAN Shanghai CHINA EDELMAN
Shanghai
CHINA
Bronze
ATTENTION POWERED CAR
RAC
ATTENTION POWERED CAR
JWT Sydney AUSTRALIA ADHESIVE PR
Sydney
AUSTRALIA
Short List