Title Client Product/Service Entrant Company Country Award
A01 Corporate Reputation & Communication
GIVING
REAL MOVE / TRUEMOVE H
OGILVY & MATHER Bangkok THAILAND
Silver Spike
A02 Corporate Responsibility
DUPÉ
YARRA VALLEY WATER / WATER UTILITIES
OGILVY MELBOURNE AUSTRALIA
Bronze Spike
LIGHT AFTER SCHOOL
HAIER / LIGHTING
PUBLICIS SHANGHAI CHINA
Short List
THE SEATBELT CREW
CHANNEL V / STAR TV / ROAD SAFETY AWARENESS
OGILVY & MATHER INDIA Mumbai INDIA
Silver Spike
AID COUTURE
PROCTER & GAMBLE / ARIEL & DOWNY PARFUM
LEO BURNETT MANILA THE PHILIPPINES
Silver Spike
MAWBIMA-MOSQUITO REPELLANT PAPER
CEYLON NEWSPAPERS / MAWBIMA
LEO BURNETT SOLUTIONS Colombo SRI LANKA
Gold Spike
A03 Public Affairs & Lobbying
ILLEGAL SAND MINING
AWAAZ FOUNDATION / ENVIRONMENTAL AWARENESS
BBDO INDIA Mumbai INDIA
Silver Spike
NOT A BUG SPLAT
REPRIEVE / FOUNDATION FOR FUNDAMENTAL RIGHTS / DRONE STRIKES COLLATERAL DAMAGE AWARENESS
BBDO PAKISTAN Lahore PAKISTAN
Silver Spike
A05 Media Relations
DOKONO PIZZA?!
DOMINO'S PIZZA JAPAN / PIZZA
ASATSU-DK Tokyo JAPAN
Bronze Spike
A06 Events & Experiential (incl. stunts)
DUPÉ
YARRA VALLEY WATER / WATER UTILITIES
OGILVY MELBOURNE AUSTRALIA
Short List
TUI CATCH A MILLION
HEINEKEN NEW ZEALAND / TUI BEER
APOLLONATION Auckland NEW ZEALAND
Short List
NO CHILD BRIDES
CHILD SURVIVAL INDIA / CHILD SURVIVAL INDIA
HAVAS WORLDWIDE INDIA Gurgaon INDIA
Short List
NOT A BUG SPLAT
REPRIEVE / FOUNDATION FOR FUNDAMENTAL RIGHTS / DRONE STRIKES COLLATERAL DAMAGE AWARENESS
BBDO PAKISTAN Lahore PAKISTAN
Short List
THE LAB EXPERIMENT
BEST&LESS / FASHION
EDELMAN Sydney AUSTRALIA
Bronze Spike
AUSSIE BUILDERS
MARS CHOCOLATE AUSTRALIA / SNICKERS
CLEMENGER BBDO MELBOURNE AUSTRALIA
Silver Spike
A07 Celebrity Endorsement
SCANDAL SHAVE
P&G CHINA / GILLETTE
BBDO CHINA Shanghai CHINA
Silver Spike
A08 Sponsorship
ANZ GAYTMS
ANZ / ANZ BANK
WHYBIN\TBWA GROUP MELBOURNE AUSTRALIA
Gold Spike
TUI CATCH A MILLION
HEINEKEN NEW ZEALAND / TUI BEER
APOLLONATION Auckland NEW ZEALAND
Gold Spike
A09 Launch or re-launch
DON'T LET GO
SAMSUNG NEW ZEALAND / NOTE 3.0/GALAXY GEAR
COLENSO BBDO Auckland NEW ZEALAND
Silver Spike
THE BOTTLED WALKMAN
SONY NEW ZEALAND / WATERPROOF HEADPHONES LAUNCH
FCB NEW ZEALAND Auckland NEW ZEALAND
Short List
NOU-IKUMIN
P&G / PAMPERS
BLUECURRENT JAPAN Tokyo JAPAN
Bronze Spike
A10 Brand voice (incl. strategic storytelling)
NOU-IKUMIN
P&G / PAMPERS
BLUECURRENT JAPAN Tokyo JAPAN
Short List
WHERE ARE MY CHEEKS?!
KUMAMOTO PREFECTURAL GOVERNMENT / LOCAL GOVERNMENT
DENTSU PUBLIC RELATIONS Tokyo JAPAN
Silver Spike
#SPCSUNDAY
SPC ARDMONA / FMCG FOOD (TINNED FRUIT, BAKED BEANS AND SPAGHETTI)
LEO BURNETT MELBOURNE AUSTRALIA
Bronze Spike
B01 Fast Moving Consumer Goods
TUI CATCH A MILLION
HEINEKEN NEW ZEALAND / TUI BEER
APOLLONATION Auckland NEW ZEALAND
Bronze Spike
WATER EYE PERFORMANCE
GLAXOSMITHKLINE SINGAPORE / EYE MO
GREY GROUP Singapore SINGAPORE
Short List
B03 Consumer Services
ANZ GAYTMS
ANZ / ANZ BANK
WHYBIN\TBWA GROUP MELBOURNE AUSTRALIA
Short List
MAWBIMA-MOSQUITO REPELLANT PAPER
CEYLON NEWSPAPERS / MAWBIMA
LEO BURNETT SOLUTIONS Colombo SRI LANKA
Short List
B04 Fundraising, charities, appeals, non-profit organisations, public health & safety, public awareness
ANIMAL STRIKE
PAW JUSTICE / CHARITY
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
Gold Spike
NOT A BUG SPLAT
REPRIEVE / FOUNDATION FOR FUNDAMENTAL RIGHTS / DRONE STRIKES COLLATERAL DAMAGE AWARENESS
BBDO PAKISTAN Lahore PAKISTAN
Bronze Spike
HOW TO DRINK PROPERLY
DRINKWISE AUSTRALIA / DRINKWISE
CLEMENGER BBDO MELBOURNE AUSTRALIA
Silver Spike
THE LIGHT BAG
SALAAM BAALAK TRUST / SALAAM BAALAK TRUST
CHEIL WORLDWIDE (INDIA) Gurgaon INDIA
Short List
UNGIVEN GIFTS
TRANSPORT ACCIDENT COMMISSION / ROAD SAFETY
GREY MELBOURNE AUSTRALIA
Short List
C01 Use of Digital in a PR campaign
SNOWY ROADS ARE SCARY
AUTOWAY / WINTER TIRES
I&S BBDO Tokyo JAPAN
Short List
RICE-CODE
INAKADATE VILLAGE / RICE-CODE
HAKUHODO Tokyo JAPAN
Gold Spike
GAME OF PHONES
VIRGIN MOBILE AUSTRALIA / TELECOMMUNICATIONS
ONE GREEN BEAN Sydney AUSTRALIA
Bronze Spike
SAMSUNG POWER SLEEP
SAMSUNG / BRANDING & SOCIAL RESPONSIBILITY
CHEIL WORLDWIDE Seoul SOUTH KOREA
Short List
C02 Use of Social in a PR campaign
BANANA TROPHY
DOLE JAPAN / DOLE BANANA
DENTSU Y&R Tokyo JAPAN
Grand Prix
ANIMAL STRIKE
PAW JUSTICE / CHARITY
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
Silver Spike
THE VOICE DONOR
TENCENT / WECHAT
PUBLICIS GUANGZHOU CHINA
Short List
MESSAGE BARTER
THE AKANKSHA FOUNDATION / THE AKANKSHA FOUNDATION SCHOOLS
OGILVY & MATHER INDIA Mumbai INDIA
Silver Spike
A DIFFERENT BALL GAME
MELBOURNE ACES / BASEBALL TEAM
OGILVY MELBOURNE AUSTRALIA
Bronze Spike
D01 Integrated Campaign led by PR
VOLVO CONSTRUCTION EQUIPMENT: OPERATOR IDOL
VOLVO CONSTRUCTION EQUIPMENT / CONSTRUCTION EQUIPMENT
EDELMAN Shanghai CHINA
Bronze Spike
ATTENTION POWERED CAR
RAC / ATTENTION POWERED CAR
JWT Sydney AUSTRALIA
Short List