Title Client Product/Service Entrant Company Country Award
A01 Foods
TANGERINE
PERFETTI VAN MELLE / BIG BABOL
McCANN WORLDGROUP INDIA Mumbai INDIA
Bronze Spike
MANGO
PERFETTI VAN MELLE / BIG BABOL
McCANN WORLDGROUP INDIA Mumbai INDIA
Bronze Spike
PEAR
PERFETTI VAN MELLE / BIG BABOL
McCANN WORLDGROUP INDIA Mumbai INDIA
Bronze Spike
A02 Drinks (Alcoholic & Non-Alcoholic)
BACKYARD
BROWN-FORMAN AUSTRALIA / ALCOHOLIC BEVERAGES
ARNOLD FURNACE Sydney AUSTRALIA
Short List
BEACH BAR
BROWN-FORMAN AUSTRALIA / ALCOHOLIC BEVERAGES
ARNOLD FURNACE Sydney AUSTRALIA
Short List
A03 Household
TABLET VS TREE
UNILEVER / OMO
LOWE VIETNAM Ho Chi Minh City VIETNAM
Short List
MOBILE VS SAND
UNILEVER / OMO
LOWE VIETNAM Ho Chi Minh City VIETNAM
Short List
CAT MILK
PREMIER TISSUES / KITCHEN TISSUE ROLLS
McCANN WORLDGROUP INDIA Mumbai INDIA
Short List
BEAR HONEY
PREMIER TISSUES / KITCHEN TISSUE ROLLS
McCANN WORLDGROUP INDIA Mumbai INDIA
Short List
CAMEL WATER
PREMIER TISSUES / KITCHEN TISSUE ROLLS
McCANN WORLDGROUP INDIA Mumbai INDIA
Short List
A04 Home Appliances, Furnishings, Electronics & Audio-Visual
A CUT ABOVE
ZHANG XIAO QUAN INDUSTRY GROUP / ZHANG XIAO QUAN KITCHEN KNIVES
Y&R SHANGHAI CHINA
Short List
A05 Cosmetics & Beauty, Toiletries & Pharmacy
FERRET
SCHICK / TOILETRIES
Y&R NZ Auckland NEW ZEALAND
Short List
STOAT
SCHICK / TOILETRIES
Y&R NZ Auckland NEW ZEALAND
Short List
WEASEL
SCHICK / TOILETRIES
Y&R NZ Auckland NEW ZEALAND
Short List
A06 Clothing, Footwear & Accessories
SAMMIES BEAR
SAMSONITE / SUITCASE
JWT SHANGHAI CHINA
Bronze Spike
SAMMIES ROBOT
SAMSONITE / SUITCASE
JWT SHANGHAI CHINA
Bronze Spike
A08 Cars & Automotive Services
911 REAR HORSEPOWER 1
PORSCHE (CHINA) MOTORS / 911
FRED & FARID SHANGHAI CHINA
Silver Spike
911 REAR HORSEPOWER 2
PORSCHE (CHINA) MOTORS / 911
FRED & FARID SHANGHAI CHINA
Silver Spike
911 REAR HORSEPOWER 3
PORSCHE (CHINA) MOTORS / 911
FRED & FARID SHANGHAI CHINA
Silver Spike
911 REAR HORSEPOWER 4
PORSCHE (CHINA) MOTORS / 911
FRED & FARID SHANGHAI CHINA
Silver Spike
SOUND OF HONDA / AYRTON SENNA 1989
HONDA MOTOR CO / INTERNAVI
DENTSU Tokyo JAPAN
Bronze Spike
A16 Public service messages and charities
NO ENTRY
SHANGHAI GENERAL MOTORS / BUICK
LOWE CHINA Shanghai CHINA
Gold Spike
NO TRUCKS
SHANGHAI GENERAL MOTORS / BUICK
LOWE CHINA Shanghai CHINA
Gold Spike
TRAFFIC LIGHT AHEAD
SHANGHAI GENERAL MOTORS / BUICK
LOWE CHINA Shanghai CHINA
Gold Spike
NO PEDESTRAINS
SHANGHAI GENERAL MOTORS / BUICK
LOWE CHINA Shanghai CHINA
Gold Spike
SPEED LIMITED
SHANGHAI GENERAL MOTORS / BUICK
LOWE CHINA Shanghai CHINA
Gold Spike
RHINO
WWF / WWF
LEO BURNETT SYDNEY AUSTRALIA
Short List
TIGER
WWF / WWF
LEO BURNETT SYDNEY AUSTRALIA
Short List
SHARK
WWF / WWF
LEO BURNETT SYDNEY AUSTRALIA
Short List
PETROLEUM HURT
GREEN PEACE / GREEN PEACE
PUBLICIS SHANGHAI CHINA
Bronze Spike
B01 Foods
CURES HOME SICKNESS
CAMPBELL'S SOUP SOUTHEAST ASIA / CAMPBELL'S SOUP
Y&R MALAYSIA Kuala Lumpur MALAYSIA
Short List
ENDS SLEEPLESS NIGHTS
CAMPBELL'S SOUP SOUTHEAST ASIA / CAMPBELL'S SOUP
Y&R MALAYSIA Kuala Lumpur MALAYSIA
Short List
TURNS MONDAYS INTO FRIDAYS
CAMPBELL'S SOUP SOUTHEAST ASIA / CAMPBELL'S SOUP
Y&R MALAYSIA Kuala Lumpur MALAYSIA
Short List
B02 Drinks (Alcoholic & Non-Alcoholic)
CINQ
ASIA PACIFIC BREWERIES SINGAPORE / GUINNESS
BBDO PROXIMITY SINGAPORE SINGAPORE
Silver Spike
DEUX
ASIA PACIFIC BREWERIES SINGAPORE / GUINNESS
BBDO PROXIMITY SINGAPORE SINGAPORE
Silver Spike
QUATRE
ASIA PACIFIC BREWERIES SINGAPORE / GUINNESS
BBDO PROXIMITY SINGAPORE SINGAPORE
Silver Spike
TROIS
ASIA PACIFIC BREWERIES SINGAPORE / GUINNESS
BBDO PROXIMITY SINGAPORE SINGAPORE
Silver Spike
UN
ASIA PACIFIC BREWERIES SINGAPORE / GUINNESS
BBDO PROXIMITY SINGAPORE SINGAPORE
Silver Spike
B03 Household
TORCH ’SQUEEZE'
THE PROCTER & GAMBLE COMPANY / DURACELL BATTERIES
GREY WORLDWIDE INDIA Mumbai INDIA
Bronze Spike
CHOO-CHOO
PROCTER & GAMBLE / DURACELL BATTERIES
GREY WORLDWIDE INDIA Mumbai INDIA
Bronze Spike
REMOTE CONTROL
PROCTER & GAMBLE / DURACELL BATTERIES
GREY WORLDWIDE INDIA Mumbai INDIA
Bronze Spike
CAMERA
PROCTER & GAMBLE / DURACELL BATTERIES
GREY WORLDWIDE INDIA Mumbai INDIA
Bronze Spike
TABLET VS TREE
UNILEVER / OMO
LOWE VIETNAM Ho Chi Minh City VIETNAM
Short List
MOBILE VS SAND
UNILEVER / OMO
LOWE VIETNAM Ho Chi Minh City VIETNAM
Short List
CAT MILK
PREMIER TISSUES / KITCHEN TISSUE ROLLS
McCANN WORLDGROUP INDIA Mumbai INDIA
Short List
CAMEL WATER
PREMIER TISSUES / KITCHEN TISSUE ROLLS
McCANN WORLDGROUP INDIA Mumbai INDIA
Short List
B04 Home Appliances, Furnishings, Electronics & Audio-Visual
GATSBY
DENON / ELECTRONICS
JWT SHANGHAI CHINA
Bronze Spike
KING KONG
DENON / ELECTRONIC
JWT SHANGHAI CHINA
Bronze Spike
HOUSE
GODREJ / SECURITY SOLUTIONS
JWT INDIA Mumbai INDIA
Bronze Spike
ANTIQUE STORE
GODREJ / SECURITY SOLUTIONS
JWT INDIA Mumbai INDIA
Bronze Spike
MUSIC STORE
GODREJ / SECURITY SOLUTIONS
JWT INDIA Mumbai INDIA
Bronze Spike
A CUT ABOVE
ZHANG XIAO QUAN INDUSTRY GROUP / ZHANG XIAO QUAN KITCHEN KNIVES
Y&R SHANGHAI CHINA
Short List
B05 Cosmetics & Beauty, Toiletries & Pharmacy
CLEAVAGE
RECKITT BENCKISER INDIA / DUREX DOTTED CONDOMS
HAVAS WORLDWIDE INDIA Gurgaon INDIA
Short List
ARM
RECKITT BENCKISER INDIA / DUREX DOTTED CONDOMS
HAVAS WORLDWIDE INDIA Gurgaon INDIA
Short List
BLONDES
LANCÔME / BEAUTY ANTI-AGING PRODUCT
PUBLICIS SINGAPORE SINGAPORE
Bronze Spike
BRUNETTES
LANCÔME / BEAUTY ANTI-AGING PRODUCT
PUBLICIS SINGAPORE SINGAPORE
Bronze Spike
CHINESE
LANCÔME / BEAUTY ANTI-AGING PRODUCT
PUBLICIS SINGAPORE SINGAPORE
Bronze Spike
KINDERGARTEN
NBTY(CHINA) / NEURO-PS
GREY GROUP CHINA Beijing CHINA
Bronze Spike
PRIMARY SCHOOL
NBTY(CHINA) / NEURO-PS
GREY GROUP CHINA Beijing CHINA
Bronze Spike
B07 Miscellaneous
BOAT
A.W. FABER-CASTELL / FABER-CASTELL
OGILVY & MATHER GROUP HONG KONG HONG KONG
Bronze Spike
DUCK
A.W. FABER-CASTELL / FABER-CASTELL
OGILVY & MATHER GROUP HONG KONG HONG KONG
Bronze Spike
ICEBERG
A.W. FABER-CASTELL / FABER-CASTELL
OGILVY & MATHER GROUP HONG KONG HONG KONG
Bronze Spike
B08 Cars & Automotive Services
911 REAR HORSEPOWER 1
PORSCHE (CHINA) MOTORS / 911
FRED & FARID SHANGHAI CHINA
Silver Spike
911 REAR HORSEPOWER 2
PORSCHE (CHINA) MOTORS / 911
FRED & FARID SHANGHAI CHINA
Silver Spike
911 REAR HORSEPOWER 3
PORSCHE (CHINA) MOTORS / 911
FRED & FARID SHANGHAI CHINA
Silver Spike
911 REAR HORSEPOWER 4
PORSCHE (CHINA) MOTORS / 911
FRED & FARID SHANGHAI CHINA
Silver Spike
B09 Retail Stores, Restaurants & Fast Food Outlets
PARTY
McDONALD'S / McCAFE
LEO BURNETT SYDNEY AUSTRALIA
Short List
BABY
McDONALD'S / McCAFE
LEO BURNETT SYDNEY AUSTRALIA
Short List
STUDY
McDONALD'S / McCAFE
LEO BURNETT SYDNEY AUSTRALIA
Short List
B10 Travel, transport & tourism, entertainment & leisure
MAGRITTE
LEGO / HAMLEYS / TOY STORE
OGILVY & MATHER GROUP HONG KONG HONG KONG
Silver Spike
VAN GOGH
LEGO / HAMLEYS / TOY STORE
OGILVY & MATHER GROUP HONG KONG HONG KONG
Silver Spike
WOOD
LEGO / HAMLEYS / TOY STORE
OGILVY & MATHER GROUP HONG KONG HONG KONG
Silver Spike
THE BEAUTIFUL BLACK LIST 01
CARETTA SHIODOME / D&AD 2013 EXHIBITION IN JAPAN “THE BEAUTIFUL BLACK LIST - TRACING THE 50 YEARS O
DENTSU Tokyo JAPAN
Silver Spike
THE BEAUTIFUL BLACK LIST 02
CARETTA SHIODOME / D&AD 2013 EXHIBITION IN JAPAN “THE BEAUTIFUL BLACK LIST - TRACING THE 50 YEARS O
DENTSU Tokyo JAPAN
Silver Spike
THE BEAUTIFUL BLACK LIST 03
CARETTA SHIODOME / D&AD 2013 EXHIBITION IN JAPAN “THE BEAUTIFUL BLACK LIST - TRACING THE 50 YEARS O
DENTSU Tokyo JAPAN
Silver Spike
KEVIN
MATTEL TOYS / HOT WHEELS FAST AND FURIOUS COLLECTION
OGILVY & MATHER INDIA Mumbai INDIA
Short List
MARK
MATTEL TOYS / HOT WHEELS FAST AND FURIOUS COLLECTION
OGILVY & MATHER INDIA Mumbai INDIA
Short List
JOHN
MATTEL TOYS / HOT WHEELS FAST AND FURIOUS COLLECTION
OGILVY & MATHER INDIA Mumbai INDIA
Short List
B11 Publications & Media
PROMETHEUS
PENGUIN CHINA / AUDIOBOOKS
Y&R BEIJING CHINA
Gold Spike
MOBY DICK
PENGUIN CHINA / AUDIOBOOKS
Y&R BEIJING CHINA
Gold Spike
FRANKENSTEIN
PENGUIN CHINA / AUDIOBOOKS
Y&R BEIJING CHINA
Short List
DRACULA
PENGUIN CHINA / AUDIOBOOKS
Y&R BEIJING CHINA
Short List
DON QUIXOTE
PENGUIN CHINA / AUDIOBOOKS
Y&R BEIJING CHINA
Gold Spike
ALICE
PENGUIN CHINA / AUDIOBOOKS
Y&R BEIJING CHINA
Short List
D-DAY
PENGUIN CHINA / AUDIOBOOKS
Y&R BEIJING CHINA
Gold Spike
B13 Business Products & Services
TWITTER
STAPLES / HYPE HIGHLIGHTERS
GPY&R Sydney AUSTRALIA
Bronze Spike
FACEBOOK
STAPLES / HYPE HIGHLIGHTERS
GPY&R Sydney AUSTRALIA
Bronze Spike
INSTAGRAM
STAPLES / HYPE HIGHLIGHTERS
GPY&R Sydney AUSTRALIA
Bronze Spike
B16 Public service messages and charities
NO LEFT TURN
SHANGHAI GENERAL MOTORS / BUICK
LOWE CHINA Shanghai CHINA
Gold Spike
SPEED LIMITED
SHANGHAI GENERAL MOTORS / BUICK
LOWE CHINA Shanghai CHINA
Gold Spike
NO U-TURN
SHANGHAI GENERAL MOTORS / BUICK
LOWE CHINA Shanghai CHINA
Gold Spike
PLASTIC DUDES
SM PRIME HOLDINGS / SM ECO BAG
LOWE PHILIPPINES Makati City THE PHILIPPINES
Bronze Spike
PLASTIC GRANDMA
SM PRIME HOLDINGS / SM ECO BAG
LOWE PHILIPPINES Makati City THE PHILIPPINES
Bronze Spike
PLASTIC KIDS
SM PRIME HOLDINGS / SM ECO BAG
LOWE PHILIPPINES Makati City THE PHILIPPINES
Bronze Spike
PETROLEUM HURT
GREEN PEACE / GREEN PEACE
PUBLICIS SHANGHAI CHINA
Bronze Spike
CLIFF
TOUCH CYBER WELLNESS / CYBER WELLNESS EDUCATION
PUBLICIS SINGAPORE SINGAPORE
Bronze Spike
BEACH
TOUCH CYBER WELLNESS / CYBER WELLNESS EDUCATION
PUBLICIS SINGAPORE SINGAPORE
Bronze Spike
ROAD
TOUCH CYBER WELLNESS / CYBER WELLNESS EDUCATION
PUBLICIS SINGAPORE SINGAPORE
Bronze Spike
C01 Adapted billboards and outdoor posters
TURNING PACKAGING INTO EDUCATION - CAVITIES ATTACK AT NIGHT
COLGATE PALMOLIVE / TOOTHPASTE
RED FUSE COMMUNICATIONS Hong Kong HONG KONG
Silver Spike
TURNING PACKAGING INTO EDUCATION - GOOD FOOD VS BAD FOOD
COLGATE PALMOLIVE / TOOTHPASTE
RED FUSE COMMUNICATIONS Hong Kong HONG KONG
Silver Spike
TURNING PACKAGING INTO EDUCATION - GRANDPA'S TEETH
COLGATE PALMOLIVE / TOOTHPASTE
RED FUSE COMMUNICATIONS Hong Kong HONG KONG
Silver Spike
C02 Adapted indoor posters
SMART CABRIO ALLEY
MERCEDES-BENZ / SMART CABRIO
BBDO CHINA Beijing CHINA
Bronze Spike
D01 Non-standard indoor advertising
THE SELF-LESS MIRROR
HEINEKEN BROUWERIJEN TAIWAN BRANCH / HEINEKEN
LEO BURNETT TAIWAN Taipei CHINESE TAIPEI
Bronze Spike
HOME FOR HOPE
SAVE OUR STREET DOGS (SOSD) / PET ADOPTION PROGRAM
DDB GROUP SINGAPORE SINGAPORE
Silver Spike
LIGHT AFTER SCHOOL
HAIER / LIGHTING
PUBLICIS SHANGHAI CHINA
Bronze Spike
D02 Small Scale Special Solutions
EFFECTIVE MICROORGANISMS CALENDAR
EMRO ASIA / EM
CREATIVE JUICE\BANGKOK THAILAND
Short List
SPACE TO PRAY
AIA INSURANCE / INSURANCE
TBWA\SRI LANKA Colombo SRI LANKA
Short List
WORDS CAN BE WEAPONS
CENTER FOR PSYCHOLOGICAL RESEARCH, SHENYANG / CENTER FOR PSYCHOLOGICAL RESEARCH, SHENYANG
OGILVY BEIJING CHINA
Bronze Spike
GIFT BOX
THE SALVATION ARMY, CROWN RELOCATIONS / RE-CYCLING
LEO BURNETT HONG KONG HONG KONG
Silver Spike
REBIRTH OF SOUND
DTAC / TELECOMMUNICATION
Y&R THAILAND Bangkok THAILAND
Silver Spike
THE LIGHT BAG
SALAAM BAALAK TRUST / SALAAM BAALAK TRUST
CHEIL WORLDWIDE (INDIA) Gurgaon INDIA
Bronze Spike
AID COUTURE
PROCTER & GAMBLE / ARIEL & DOWNY PARFUM
LEO BURNETT MANILA THE PHILIPPINES
Short List
HONDA H2O
HONDA / HONDA FCX
LEO BURNETT MELBOURNE AUSTRALIA
Short List
POCKET FIRE EXTINGUISHER
CITY OF LAS PINAS / CITY OF LAS PINAS FIRE PREVENTION MONTH
DDB/DM9JAYMESYFU/DIGIT Makati City THE PHILIPPINES
Silver Spike
D03 Special Build
ANZ GAYTMS
ANZ / ANZ BANK
WHYBIN\TBWA GROUP MELBOURNE AUSTRALIA
Silver Spike
MAKING CLOTHING DONATION INSTANTLY REWARDING
CHINA FOUNDATION FOR POVERTY ALLEVIATION / DONATION BOX
OGILVY BEIJING CHINA
Short List
GAME OF THRONES
SKY TELEVISION / GAME OF THRONES SEASON 4 LAUNCH
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
Bronze Spike
NOT A BUG SPLAT
REPRIEVE / FOUNDATION FOR FUNDAMENTAL RIGHTS / DRONE STRIKES COLLATERAL DAMAGE AWARENESS
BBDO PAKISTAN Lahore PAKISTAN
Silver Spike
RICE-CODE
INAKADATE VILLAGE / RICE-CODE
HAKUHODO Tokyo JAPAN
Gold Spike
SAFE DRIVING PROGRAM - CAR CRASH
SAMSUNG / S-DRIVE
LEO BURNETT SYDNEY AUSTRALIA
Short List
D04 Live Advertising & Events
EYES ON THE ROAD
VOLKSWAGEN / VOLKSWAGEN
OGILVYONE BEIJING CHINA
Short List
CHRISTCHURCH- REPAIRED WITH GOLD
CHRISTCHURCH & CANTERBURY TOURISM / TOURISM
WHYBIN\TBWA GROUP SYDNEY AUSTRALIA
Gold Spike
ZOO JEANS
KAMINE ZOOLOGICAL SUPPORT ASSOCIATION MINEKO-CLUB / ZOO JEANS
I&S BBDO Tokyo JAPAN
Silver Spike
HUMAN WALKING PROGRAM
LOST DOGS HOME / DOG SHELTER
GEORGE PATTERSON Y&R Melbourne AUSTRALIA
Short List
FANBOT
HANWHA EAGLES / SPORT EVENTS
HANCOMM Seoul SOUTH KOREA
Short List
NIKE HOUSE OF MAMBA
NIKE SHANGHAI / NIKE BASKETBALL CHINA
AKQA London UNITED KINGDOM
Gold Spike
HUMAN TRAFFIC SIGNS
SHANGHAI GENERAL MOTORS / BUICK
LOWE CHINA Shanghai CHINA
Bronze Spike
CEBUANA
CEBUANA LHUILLIER / MONEY REMITTANCE
ACE SAATCHI & SAATCHI Manila THE PHILIPPINES
Short List
D06 Interactive outdoor experiences
MOTEL BURGER KING
BURGER KING / NEW TENDERCRISP CHICKEN BURGERS
COLENSO BBDO Auckland NEW ZEALAND
Short List
THE 3D PHOTO MADE BY EVERYONE
JAPAN SPORT COUNCIL / NATIONAL STADIUM
DENTSU Tokyo JAPAN
Bronze Spike
CARS THAT FEEL
TOYOTA / PRIUS
SOAP CREATIVE Sydney AUSTRALIA
Short List
D07 Digital screens
COLOURMATIC
AS COLOUR / CLOTHING RETAIL STORE
FCB NEW ZEALAND Auckland NEW ZEALAND
Bronze Spike
D08 Non-formatted digital outdoor
REVIVING LEGENDS
JAPAN SPORT COUNCIL / NATIONAL STADIUM
DENTSU Tokyo JAPAN
Bronze Spike
E01 Integrated Campaigns led by Outdoor
ANZ GAYTMS
ANZ / ANZ BANK
WHYBIN\TBWA GROUP MELBOURNE AUSTRALIA
Bronze Spike
NRMA-CRASHED CAR SHOWROOM
INSURANCE AUSTRALIA GROUP / INSURANCE
WHYBIN\TBWA GROUP SYDNEY AUSTRALIA
Short List
ZOO JEANS
KAMINE ZOOLOGICAL SUPPORT ASSOCIATION MINEKO-CLUB / ZOO JEANS
I&S BBDO Tokyo JAPAN
Short List
SAFE DRIVING PROGRAM
SAMSUNG / S-DRIVE
LEO BURNETT SYDNEY AUSTRALIA
Silver Spike
SOUND OF HONDA / AYRTON SENNA 1989
HONDA MOTOR CO / INTERNAVI
DENTSU Tokyo JAPAN
Grand Prix