Spikes Asia 2023

Title Brand Product / Service	Entrant Company	Location	Award
D04 Live Advertising & Events
NIKE HOUSE OF MAMBA NIKE SHANGHAI NIKE BASKETBALL CHINA	AKQA London	UNITED KINGDOM	Gold Spike
HUMAN TRAFFIC SIGNS SHANGHAI GENERAL MOTORS BUICK	LOWE CHINA Shanghai	CHINA	Bronze
HELP HER, HELP HER BABY KOREAN UNWED MOTHERS SUPPORT NETWORK KOREAN UNWED MOTHERS SUPPORT NETWORK	HS AD Seoul	SOUTH KOREA
CEBUANA CEBUANA LHUILLIER MONEY REMITTANCE	ACE SAATCHI & SAATCHI Manila	THE PHILIPPINES	Short List
D05 Transit
IKEA HAPPY TRANSIT IKEA TACHIKAWA NEW STORE LAUNCH	TBWA\HAKUHODO Tokyo	JAPAN
BIGGEST McDONALD’S MONOPOLY GAMEBOARD McDONALD'S RESTAURANTS (HONG KONG) McDONALD'S	OMD HONG KONG	HONG KONG
THE PUPPET PELOTON SOUTH AUSTRALIA TOURISM COMMISSION SANTOS TOUR DOWN UNDER	GEORGE PATTERSON Y&R Melbourne	AUSTRALIA
MODEL COMMUTERS PUBLIC TRANSPORT VICTORIA TRAVEL ETIQUETE	GEORGE PATTERSON Y&R Melbourne	AUSTRALIA
TEXTING WHILE WALKING IS DANGEROUS, THOUGH YOU'RE NOT SEEING THIS. NTT DOCOMO STOP "TEXTING WHILE WALKING"	HAKUHODO Tokyo	JAPAN
D06 Interactive outdoor experiences
TUI CATCH A MILLION HEINEKEN NEW ZEALAND TUI BEER	APOLLONATION Auckland	NEW ZEALAND
MOTEL BURGER KING BURGER KING NEW TENDERCRISP CHICKEN BURGERS	COLENSO BBDO Auckland	NEW ZEALAND	Short List
HAPPINESS FROM THE SKIES THE COCA-COLA COMPANY COCA-COLA	OGILVY & MATHER SINGAPORE	SINGAPORE
SHARE A COKE AND A SONG-KARAOKE VENDING MACHINE COCA-COLA TAIWAN COCA-COLA	OGILVYONE WORLDWIDE Taipei	CHINESE TAIPEI
LISTEN WITH RESPECT SONY PHILIPPINES SONY MDR HEADPHONES	OGILVY & MATHER PHILIPPINES Makati City	THE PHILIPPINES
FUNFAIR IN YOUR MOUTH EVENT EBARA FOODS INDUSTRY EBARA VEGETABLE PICKLING BASE	BEACON COMMUNICATIONS Tokyo	JAPAN
THE 3D PHOTO MADE BY EVERYONE JAPAN SPORT COUNCIL NATIONAL STADIUM	DENTSU Tokyo	JAPAN	Bronze
ARTHUR'S DAY - A BOLD NIGHT OUT ASIA PACIFIC BREWERIES SINGAPORE GUINNESS	BBDO PROXIMITY SINGAPORE	SINGAPORE
AIRWAVES GRAND-SLAM INSTALLATION WRIGLEY TAIWAN LIMITED AIRWAVES	ARTGITAL INTERACTIVE SOLUTIONS Taipei	CHINESE TAIPEI
EXPEDIA VACATIONIZER AIRASIAEXPEDIA MALAYSIA HOLIDAY PACKAGES	CREATIVE JUICE KUALA LUMPUR	MALAYSIA
BUILDBOARD DEFENCE FORCE RECRUITING AUSTRALIAN NAVY	GEORGE PATTERSON Y&R Melbourne	AUSTRALIA
BACARDI BUZZER BACARDI INDIA BACARDI	WEBCHUTNEY Gurgaon	INDIA
EX MARKET IUM SOCIAL DATING SERVICE	DAEHONG COMMUNICATIONS Seoul	SOUTH KOREA
WASTED BIN OML ENTERTAINMENT BACARDI NH7 WEEKENDER MUSIC FESTVIAL	WEBCHUTNEY STUDIOS Mumbai	INDIA
STETHOSCOPE BOOTH OXONIAN HEART FOUNDATION OXONIAN HEART FOUNDATION	PHOENIX OGILVY & MATHER Colombo	SRI LANKA
INSTANT NEWSPAPER RECYCLER SUNG HUNG KAI PROPERTIES PROPERTY	SAATCHI & SAATCHI CHINA Hong Kong	HONG KONG
PUT GLASSES. PUT A SMILE. METTHAPRACHARAKWATRAIKHING HOSPITAL METTHAPRACHARAK WATRAIKHING HOSPITAL	DENTSU PLUS Bangkok	THAILAND
CARS THAT FEEL TOYOTA PRIUS	SOAP CREATIVE Sydney	AUSTRALIA	Short List
CHILL BOOTH F&N SEASONS F&N SEASONS	ISOBAR ASIA PACIFIC Singapore	SINGAPORE
THE WORLD’S FIRST ATM MACHINE THAT DISPENSES SHOPPING CARDS JINGDONG RETAIL	180 CHINA Beijing	CHINA
D07 Digital screens
SKIRT_FLIRT SHOGAKUKAN CANCAM	DENTSU Tokyo	JAPAN
SAVE THE SUNDAE CONE GOLDEN ARCHES RESTAURANT McDONALD'S SUNDAE CONE	LEO BURNETT Kuala Lumpur	MALAYSIA
FACE_IN THE PROCTER & GAMBLE COMPANY OF JAPAN PANTENE	DENTSU Tokyo	JAPAN
ANIMAL CONFIRMED GOLDEN LAND WANGKANAI GROUP O ORGANIC GRO ORGANIC PLANT FOOD	DENTSU (THAILAND) Bangkok	THAILAND
COLOURMATIC AS COLOUR CLOTHING RETAIL STORE	FCB NEW ZEALAND Auckland	NEW ZEALAND	Bronze
SHIBUYA DIGITAL FIREWORKS DISPLAY TOKYU CORPORATION Q'S EYE	1-10DESIGN Kyoto	JAPAN
WEAPONS TOUCHSCREEN CENTER FOR PSYCHOLOGICAL RESEARCH, SHENYANG CENTER FOR PSYCHOLOGICAL RESEARCH, SHENYANG	OGILVY BEIJING	CHINA
D08 Non-formatted digital outdoor
REVIVING LEGENDS JAPAN SPORT COUNCIL NATIONAL STADIUM	DENTSU Tokyo	JAPAN	Bronze
VAMPIRE SHADOW TAIKA WAITITI WHAT WE DO IN THE SHADOWS	CLEMENGER BBDO Wellington	NEW ZEALAND
THE VIRTUAL FENCE PROJECT SEUB NAKHASATHIEN FOUNDATION SEUB NAKHASATHIEN FOUNDATION	CJ WORX Bangkok	THAILAND
E01 Integrated Campaigns led by Outdoor
ANZ GAYTMS ANZ ANZ BANK	WHYBIN\TBWA GROUP MELBOURNE	AUSTRALIA	Bronze
BIGGEST McDONALD’S MONOPOLY GAMEBOARD McDONALD'S RESTAURANTS (HONG KONG) McDONALD'S	OMD HONG KONG	HONG KONG
HARUHI HUNTING SANKYO GAME	PARTY Tokyo	JAPAN
NRMA-CRASHED CAR SHOWROOM INSURANCE AUSTRALIA GROUP INSURANCE	WHYBIN\TBWA GROUP SYDNEY	AUSTRALIA	Short List
ZOO JEANS KAMINE ZOOLOGICAL SUPPORT ASSOCIATION MINEKO-CLUB ZOO JEANS	I&S BBDO Tokyo	JAPAN	Short List
COMMUNITY SERVICE DESIGN FOR A TRUSTWORTHY NEIGHBOR DONGDAEMUN-GU OFFICE COMMUNITY SERVICE & FACILITY TOUCHPOINT	SAMPARTNERS Seoul	SOUTH KOREA
THE BEST PLACE FOR GRATITUDE KINTETSU CORPORATION RAILWAY, HOTEL & LEISURE	FRONTAGE Tokyo	JAPAN
SAFE DRIVING PROGRAM SAMSUNG S-DRIVE	LEO BURNETT SYDNEY	AUSTRALIA	Silver
BOOBS PACIFIC BRANDS UNDERWEAR GROUP BONDS	CLEMENGER BBDO MELBOURNE	AUSTRALIA
SWAROVSKI CHRISTMAS TREE SWAROVSKI JEWELRY	JCDECAUX TRANSPORT Hong Kong	HONG KONG
SOUND OF HONDA / AYRTON SENNA 1989 HONDA MOTOR CO INTERNAVI	DENTSU Tokyo	JAPAN	Grand Prix

D04 Live Advertising & Events
NIKE HOUSE OF MAMBA
NIKE SHANGHAI / NIKE BASKETBALL CHINA

AKQA London

UNITED KINGDOM

Gold Spike
HUMAN TRAFFIC SIGNS
SHANGHAI GENERAL MOTORS / BUICK

LOWE CHINA Shanghai

CHINA

Bronze
HELP HER, HELP HER BABY
KOREAN UNWED MOTHERS SUPPORT NETWORK / KOREAN UNWED MOTHERS SUPPORT NETWORK

HS AD Seoul

SOUTH KOREA
CEBUANA
CEBUANA LHUILLIER / MONEY REMITTANCE

ACE SAATCHI & SAATCHI Manila

THE PHILIPPINES

Short List

D05 Transit
IKEA HAPPY TRANSIT
IKEA / TACHIKAWA NEW STORE LAUNCH

TBWA\HAKUHODO Tokyo

JAPAN
BIGGEST McDONALD’S MONOPOLY GAMEBOARD
McDONALD'S RESTAURANTS (HONG KONG) / McDONALD'S

OMD HONG KONG

HONG KONG
THE PUPPET PELOTON
SOUTH AUSTRALIA TOURISM COMMISSION / SANTOS TOUR DOWN UNDER

GEORGE PATTERSON Y&R Melbourne

AUSTRALIA
MODEL COMMUTERS
PUBLIC TRANSPORT VICTORIA / TRAVEL ETIQUETE

GEORGE PATTERSON Y&R Melbourne

AUSTRALIA
TEXTING WHILE WALKING IS DANGEROUS, THOUGH YOU'RE NOT SEEING THIS.
NTT DOCOMO / STOP "TEXTING WHILE WALKING"

HAKUHODO Tokyo

JAPAN