Title | CEBUANA |
Brand | CEBUANA LHUILLIER |
Product / Service | MONEY REMITTANCE |
Category | D04. Live Advertising & Events |
Entrant | ACE SAATCHI & SAATCHI Manila, THE PHILIPPINES |
Entrant Company | ACE SAATCHI & SAATCHI Manila, THE PHILIPPINES |
Advertising Agency | ACE SAATCHI & SAATCHI Manila, THE PHILIPPINES |
Production Company | FILM EXPERTS Makati City, THE PHILIPPINES |
Name | Company | Position |
---|---|---|
Andrew Petch | Ace Saatchi/Saatchi | Executive Creative Director |
Trixie Diyco | Ace Saatchi/Saatchi | Vp/Creative Director |
Jordan Santos | Ace Saatchi/Saatchi | Associate Creative Director |
Maan Agsalud | Ace Saatchi/Saatchi | Copywriter |
Janette De Veyra | Ace Saatchi/Saatchi | Art Director |
Milton Ganelo | Ace Saatchi/Saatchi | Art Director |
Anna Zavalla | Ace Saatchi/Saatchi | Art Director |
Edg Samson | Ace Saatchi/Saatchi | Client Service Director |
Lala De Leon | Ace Saatchi/Saatchi | Management Supervisor |
Ping Castillo | Ace Saatchi/Saatchi | Account Executive |
Eva Ocampo | Ace Saatchi/Saatchi | Account Executive |
Carmen Antunez/Natalie Ang | Ace Saatchi/Saatchi | Planner |
Loren Bade | Ace Saatchi/Saatchi | Planner |
Michaelangelo Reyes | Free Lancer | Agency Producer |
We demonstrated our idea by orchestrating a stunt our customers weren’t likely to forget. We looked through our database, found customers who were regularly remitting to their family members, then secretly contacted them and flew them home. Inside the store, we constructed false walls and pillars to hide six cameraman. Once the family members entered to collect their money, we videotaped everything that happened. We edited the actual footage from the best “Re-Meets” to create a series of TV commercials and films on YouTube. Later on, we released heartwarming behind-the-scenes interviews with the families.