| Title | H&R BLOCK POTATO DIGITAL BILLBOARD |
| Brand | H&R BLOCK |
| Product / Service | TAX ACCOUNTANTS |
| Category | A12. Financial products & services |
| Entrant | JOY Sydney, AUSTRALIA |
| Entrant Company | JOY Sydney, AUSTRALIA |
| Advertising Agency | JOY Sydney, AUSTRALIA |
| Media Agency | OOH! Sydney, AUSTRALIA |
| Production Company | THE POOL COLLECTIVE Sydney, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Christy Peacock | Joy | Executive Creative Director |
| Vanessa Robinson | Joy | Art Director |
| Lauren Macdonald | Joy | Copywriter |
| Jeff Edwards | Joy | Agency Producer |
| Vittoria Faro | Joy | Account Director |
| Simon Harsent | The Pool Collective | Photographer |
| Cameron Gray | The Pool Collective | Executive Producer |
100+ digital media panels were booked across 50 university campus locations across Australia. 10sec ad spots were positioned in high well high traffic areas during the key tax return period of July and August.