| Title | BOOBS |
| Brand | PACIFIC BRANDS UNDERWEAR GROUP |
| Product / Service | BONDS |
| Category | E01. Integrated Campaigns led by Outdoor |
| Entrant | CLEMENGER BBDO MELBOURNE, AUSTRALIA |
| Entrant Company | CLEMENGER BBDO MELBOURNE, AUSTRALIA |
| Advertising Agency | CLEMENGER BBDO MELBOURNE, AUSTRALIA |
| Media Agency | OOH! Melbourne, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| James Mcgrath | Clemenger BBDO Melbourne | Creative Chairman |
| Ant Keogh | Clemenger BBDO Melbourne | Executive Creative Director |
| Jim Ingram/Ben Couzens | Clemenger BBDO Melbourne | Creative Director |
| Elle Bullen | Clemenger BBDO Melbourne | Copywriter |
| James Orr | Clemenger BBDO Melbourne | Art Director |
| Jake Turnbull | Clemenger BBDO Melbourne | Graphic Designer |
| Simon Lamplough | Clemenger BBDO Melbourne | Client Service Director |
| Marnie Mckenzie | Clemenger BBDO Melbourne | Senior Account Director |
| Kelly Mcbride | Clemenger BBDO Melbourne | Senior Account Manager |
| Alex Carroll | Clemenger BBDO Melbourne | Account Executive |
| Michael Derepas | Clemenger BBDO Melbourne | Planning Director |
| Sharon Adams | Clemenger BBDO Melbourne | Director Of Production/Studio |
| Toni Newman | Toni Newman Productions | Producer |
| Emily Abay | Emily Abay Photography | Photographer |
| Tanya Deans | Pacific Brands Underwear Group | General Manager Marketing |
| Emily Small | Pacific Brands Underwear Group | Marketing Manager Bonds |
| Caroline Bourke | Pacific Brands Underwear Group | Brand Manager Bonds |
Outdoor billboard, transit and metro light campaign, accompanied by outdoor store signage.