| Title | WEAPONS TOUCHSCREEN |
| Brand | CENTER FOR PSYCHOLOGICAL RESEARCH, SHENYANG |
| Product / Service | CENTER FOR PSYCHOLOGICAL RESEARCH, SHENYANG |
| Category | D07. Digital screens |
| Entrant | OGILVY BEIJING, CHINA |
| Entrant Company | OGILVY BEIJING, CHINA |
| Advertising Agency | OGILVY BEIJING, CHINA |
| Name | Company | Position |
|---|---|---|
| Graham Fink | Ogilvy Beijing | Chief Creative Officer |
| Juggi Ramakrishnan/Qi Xingsheng/Wilson Chow/Doug Schiff/Wang Fei | Ogilvy Beijing | Creative Directors |
| Juggi Ramakrishnan/Wilson Chow/Guilin Bo/Chuyu Li/Doug Schiff | Ogilvy Beijing | Copywriters |
| Xie Yong | Ogilvy Beijing | Designer |
| Qi Xingsheng/Xiao Xiaodong/Fu Lei/Li Kaixin/Xie Yong/Wang Fei/Morris Ku | Ogilvy Beijing | Art Directors |
| Morris Ku | Ogilvy Beijing | Video Editor |
| Rita Yang/Quentina Yang/Li Jing | Ogilvy Beiing | Innovative Digital Planners/Producers |
| Soonguan Poh | Ogilvy Beijing | Art Director |
| Diederik Van Middelkoop | Massive Music Shanghai Producer | Music Producer |
| Jeremy Webb/Bob Wang | Ogilvy Beijing | Social Leads |
| Ben Xu | Ogilvy Beijing | Content/Kol Manager |
| Frank Chen | Ogilvy Beijing | Social Platform Technical Support |
| Zhang Lei | Ogilvy Beijing | Software Motion Designer |
| Guo Yu/Wan Xing/Wang Tongxue/Lin Wangqiu | Ogilvy Beijing | 3d Designers |
| Didi Shao/Sisi Xing | Ogilvy Beijing | Website Designers |
| Ding Jinfeng | Ogilvy Beijing | Outdoor Production Supervisor |
| Sun Zheng | Ogilvy Beijing | Animation Designer |
| Kaiser Sound Studios | Sound Design | |
| Jason Wee | Ogilvy Beijing | Website Designer |
| Eric Wu | Ogilvy Beijing | Creative Technologist |
Within a shopping mall, parents and other shoppers saw the touchscreen, and interactively explored how words can become weapons, along with seeing the juvenile stories.